Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicatorsregardless of their purpose or positionknow their points, have true points, or even understand what a point is, rendering themselves pointless.
In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.
Using his trademark encouraging and often humorous voice, Schwartzberg helps you create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications. The book will also help you conquer public speaking jitters; leverage AI tools to supportnot replaceeffective communication; avoid common communication pitfalls; and much more. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.
