At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one. * Financial Times * Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported -- John Lanchester * Observer * This insightful book reinforces the need for old media ... brilliant * The Times * Compelling * The Economist * The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace * Telegraph * I cannot wait to read Ken's book. He is a rare business journalist and author who manages to combine extraordinary access to the kings and queens of industry without ever compromising his editorial integrity. If anyone can shed light on the Google monster, it is Ken. * Michael Grade * Richly reported ... Auletta has provided the fullest account yet of the rise of one of the most profitable, most powerful and oddest businesses the world has ever seen * San Francisco Chronicle * Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balanced and thoughtful way, both that glory and that disruption. * Walter Isaacson, former managing editor of TIME, President and CEO of the Aspen Institute, and author * A telling portrait of a paradigm-altering company, which in 11 years has utterly transformed the business and media landscape -- Michiko Kakutani * New York Times * No other reporter has covered the new communications revolution as thoroughly as has Auletta. * Columbia Journalism Review *
