INTRODUCTION 6
PART ONE: PRINCIPLES 8
CHAPTER ONE: RESEARCH AND CONCEPTS
Basics of research 10
Linear reasoning/lateral thinking 14
Exploratory drawing 16
Visualizing ideas 18
Theories of image and text 20
Audiences, markets, and concepts 24
Scheduling, organizing, and finalizing 26
Chapter 1: Assignments 30
CHAPTER TWO: FUNDAMENTALS OF COMPOSITION
Basics of composition 32
Form and space 36
Symmetry/asymmetry 38
Basic principles of design layout 40
Styles of layout 44
Pace and contrast 46
Size and format 50
Identity and extended systems 52
Photography and illustration 56
Chapter 2: Assignments 60
CHAPTER THREE: FUNDAMENTALS OF TYPOGRAPHY
Typography and meaning 62
The anatomy of type 64
Understanding and selecting typefaces 66
Spacing 72
Readability and legibility 76
Typographic emphasis and hierarchy 78
Typographic rules/boxes and ornaments 82
Text as image 84
Chapter 3: Assignments 86
CHAPTER FOUR: FUNDAMENTALS OF COLOR
Color terminology 88
Color legibility, contrast, and harmony 92
Color associations 94
Color as information 96
Chapter 4: Assignments 98
PART TWO: PRACTICE 100
CHAPTER FIVE: TOOLS AND TECHNOLOGIES
Photography basics and sourcing images 102
InDesign 106
Photoshop 110
Illustrator 114
Animate and After Effects 118
Chapter 5: Assignments 120
CHAPTER SIX: PRINT PRODUCTION AND PRESENTATIONS
Preparing files for print 124
Creating a convincing presentation 128
Paper stocks and finishing 130
Printed color 132
Print media 134
Digital printing 138
Correcting color proofs and press checks 140
Chapter 6: Assignments 142
CHAPTER SEVEN: WEB DESIGN
Project development process overview 144
Project structures 150
Web tools 152
Initial consultations 156
Information architecture (IA) 158
Flowcharts and wireframes 160
Common elements of a web layout 164
Designing for the Web 166
Mobile application design 172
Working with content management systems 175
Search engine optimization (SEO) 178
Online portfolios 180
Chapter 7: Assignments 184
CHAPTER EIGHT: EXPERT PATHS 188
Glossary 198
Bibliography 202
Online resources 203
Index 204
Acknowledgments 208
