This resource for students and design professionals offers alphabetical entries written in a conversational style, providing advice on the fundamental issues that designers face. With a two-color design, b&w examples on every page, and margin notes, the book looks at everything from kerning to presenting, from budgeting to dealing with rejection, and from annual reports to interface design. Shaughnessy is a designer and consultant to various design studios. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
This book offers students, novice designers, and battle-toughened professionals alike an insider's guide to the complexities of current graphic design practice and thinking.
It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design. Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design.
Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.
This book offers students, novice designers, and battle-toughened professionals alike an insider's guide to the complexities of current graphic design practice and thinking.
It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design. Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design.
Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book.
