The world has enormously changed since this title's first edition in 1993; to that end, public relations expert Levine has updated the book with particular regards to the advances in technology in the ensuing years. The target audience for the title includes small businesses or individuals with a product or other substance to promote; the book is written and designed to be both practical and useful as a guide for those needing P.R. on a budget. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
The world's most widely used and seminal introduction to public relationsnow fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major starsand how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
