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Health Communication: Theoretical and Critical Perspectives [Hardback]

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, , (Leeds Metropolitan University)
  • Formāts: Hardback, 224 pages, height x width x depth: 231x158x25 mm, weight: 476 g
  • Izdošanas datums: 03-Mar-2017
  • Izdevniecība: Polity Press
  • ISBN-10: 0745697720
  • ISBN-13: 9780745697727
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  • Cena: 74,22 €
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Health Communication: Theoretical and Critical PerspectivesPalielināt
  • Formāts: Hardback, 224 pages, height x width x depth: 231x158x25 mm, weight: 476 g
  • Izdošanas datums: 03-Mar-2017
  • Izdevniecība: Polity Press
  • ISBN-10: 0745697720
  • ISBN-13: 9780745697727
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780745697727.html
Keywords:
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication to ensure effective practice.

This book sets out a new critical agenda, clearly situating health communication within its social context. It provides a critical overview of three key disciplinary areas ? education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions. The authors argue that health communication is inherently political and pay close attention to issues of power, ethics and inequality throughout the text.

This book will be a valuable resource for students at all levels who require a critical perspective as well as practitioners in health communication and health promotion. The authors have extensive experience in teaching health communication and health promotion internationally. With reference to detailed examples and annotated suggestions for further reading, this book is an accessible and valuable resource for analysing contemporary health communication.

Recenzijas

"This text provides the reader with a clear background to communication theories, models of communication, and education theory as well as an examination of key theoretical themes and perspectives on health communication. With the inclusion of discussions around new and emerging social media as well as social marketing techniques, Health Communication offers much to students as well as those working in health today." Dr Ranjit Khutan, University of Wolverhampton

"This is an original and good quality contribution to the literature. The authors are setting an important and new critical agenda, drawing together contributions from a variety of disciplines. The clear focus on the social construction of health and health related decision making encourages critical analysis of many of the 'taken for granted' assumptions about how to communicate successfully with people about health." Dr Paul Reid, University of Central Lancashire

Part I Theoretical Perspectives
1 Introduction to Health Communication: Theoretical and Critical Perspectives
3(11)
The ideological, political and philosophical position of health communication: theoretical and critical perspectives
5(1)
Key themes within health communication: theoretical and critical perspectives
6(2)
What this book adds to the health communication literature
8(1)
Who should read it?
8(1)
Overview of the book
8(5)
Pedagogical features in health communication: theoretical and critical perspectives
13(1)
2 Communication Theory
14(23)
Key aims
14(1)
Introduction
14(1)
Health promotion and communication
15(1)
Communicating health: the development of communication theory
16(1)
Communication theories -- an overview
17(1)
A basic model of communication
18(1)
Communication theories -- from traditional linear to complex
19(4)
From communication models to conversations
23(6)
Theoretical models and personal interactions: the importance of power analysis
29(5)
Summary of key points
34(2)
Further reading
36(1)
3 Educational Theory
37(22)
Key aims
37(1)
Introduction
37(1)
Overview of the relationship between progressive educational theory and health promotion
38(1)
Defining the purpose and practices of progressive education
39(1)
Transformational education theory and health communication
40(2)
Paulo Freire: the theory of empowerment and its contribution to health communication
42(1)
Freire's theory of empowerment
43(7)
John Dewey: the importance of experience and democracy in education
50(5)
Martin Buber: developing true dialogue and mutuality in communication
55(2)
Summary of key points
57(1)
Further reading
57(2)
4 Psychological Theory
59(22)
Key aims
59(1)
Introduction
59(1)
`Classic' theories of health behaviour and behaviour change
60(1)
Health belief model
61(1)
The theories of reasoned action and planned behaviour
61(2)
Trans-theoretical model
63(1)
Protection motivation theory
64(1)
The influence of others
64(1)
The importance of self-esteem
65(1)
The concept of control
66(1)
A generic critique of theories of behaviour change
67(3)
The importance of context
70(1)
The importance of meaning: an example of risk-taking
70(2)
Behavioural ecological models
72(2)
Theory of triadic influence
74(3)
Summary of key points
77(1)
Further reading
77(4)
Part II Key Topics
5 Methods and Media
81(23)
Key aims
81(1)
Introduction
81(1)
Mass communication
82(1)
The effectiveness of mass communication
83(2)
From paternalism to interpersonal communication
85(1)
Peer education and community art
86(3)
The use of mass media in communicating health messages
89(1)
Emotional appeal in mass communication
90(1)
Media advocacy and narrowcasting
91(2)
Social media and digital technologies
93(4)
Mobile phones and text messaging
97(1)
Social media as a setting for health promotion
98(1)
Further developments in modern technology and health promotion
98(2)
Mass media, social change and empowerment
100(2)
Summary of key points
102(1)
Further reading
102(2)
6 Social Marketing
104(20)
Key aims
104(1)
Introduction
104(1)
An overview of social marketing
105(6)
Social marketing and theory
111(1)
The efficacy of social marketing approaches to promoting health - what is the evidence?
111(4)
Social marketing and health promotion -- uneasy bedfellows?
115(1)
`Upstream' social marketing
116(2)
Challenges and criticisms
118(3)
Summary of key points
121(1)
Further reading
122(2)
7 Health Literacy
124(21)
Key aims
124(1)
Introduction
124(1)
Overview of the evolving concept of health literacy
125(1)
The origins of functional health literacy
126(3)
Readability and implications for health communication
129(2)
Improving literacy and its contribution to functional health literacy
131(2)
Disadvantage, literacy and health
133(3)
Developing critical health literacy for health conscientization
136(2)
Developing critical health literacy through experience
138(1)
Developing critical health literacy through community development
139(1)
Summary of key points
140(1)
Further reading
141(4)
Part III Issues and Challenges
8 Challenges in Health Communication and Behaviour Change
145(19)
Key aims
145(1)
Introduction
145(1)
Health behaviour as social practice -- implications for health communication
146(3)
Communicating health to different groups in different contexts
149(4)
Ethics and health communication
153(2)
Persuasion, coercion and use of fear and emotive appeals
155(2)
Nudge theory and choice architecture
157(4)
Summary of key points
161(1)
Further reading
162(2)
9 The Politics of Health Communication and Behaviour Change
164(18)
Key aims
164(1)
Introduction
164(1)
Returning to the neoliberal critique
165(2)
Govern mentality and citizenship
167(3)
A critique of consumption and consumer discourse in health communication
170(3)
Privileging interpretivist perspectives
173(1)
Critiquing positivism
174(1)
Post-positivism and the critical realist approach
175(1)
The importance of lay perspectives
176(3)
Summary of key points
179(1)
Further reading
180(2)
10 Looking to the Future
182(10)
Challenging the mechanisms of global health communication
184(1)
Changing technologies: implications for health communication
185(1)
A new paradigm -- thinking `social theories of practice'
186(1)
Critical analysis in health communication
187(1)
A challenge to competency frameworks
188(1)
Towards the future in health communication
189(1)
Final comments
190(2)
References 192(35)
Index 227
Ruth Cross is Senior Lecturer in Health Promotion at Leeds Beckett University Sam Davis is Senior Lecturer in Health Promotion at Leeds Beckett University

Ivy O'Neil is former Principal Lecturer and Professional Lead for the Health Promotion team at Leeds Beckett University