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E-grāmata: High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results

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  • Formāts: 224 pages
  • Izdošanas datums: 16-Sep-2016
  • Izdevniecība: Amacom
  • Valoda: eng
  • ISBN-13: 9780814437797
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  • Formāts: 224 pages
  • Izdošanas datums: 16-Sep-2016
  • Izdevniecība: Amacom
  • Valoda: eng
  • ISBN-13: 9780814437797
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect—and they do it ALL THE TIME. “But how?” you ask, “In the age of the Internet, isn’t cold-calling dead?”Now, in his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, High-Profit Prospecting will help you:Find better leads and qualify them quicklyTrade cold calling for informed callingTailor your timing and messageLeave a great voicemailCraft compelling emailsUse social media effectivelyLeverage referralsGet past gatekeepers and open new doorsSteer clear of prospecting pitfallsConnect with the C-SuiteAnd moreThe Internet won’t fill your sales funnel—and you can’t rely on the marketing department for leads (not if you want to succeed). High-Profit Prospecting puts the power back where it belongs—in your hands. Follow its formula and start bringing in valuable new business.
Foreword ix
Jeb Blount
Introduction xi
Mike Weinberg
PART I BASIC TRUTHS ABOUT PROSPECTING
1(26)
1 What Does Prospecting Mean Today?
3(8)
2 The Myths and Surprising Facts about Finding New Customers
11(6)
3 Major Factors in Successful Lead Generation
17(10)
PART II PREPARING FOR PROSPECTING SUCCESS
27(18)
4 Planning for High-Profit Customers
29(8)
5 Fit the Prospecting Plan to Your Market
37(8)
PART III TIPS, TOOLS, AND TECHNIQUES
45(114)
6 Time-Management Tactics
47(6)
7 Are You Prospecting or Wasting Your Time?
53(12)
8 Are They Prospects or Merely Suspects?
65(8)
9 Best Practices for Making the Initial Contact
73(6)
10 Does the Telephone Still Work?
79(4)
11 Customer Engagement Dos and Don'ts
83(6)
12 Prospecting Tools---the Telephone
89(4)
13 Starting the Conversation
93(6)
14 Does Anybody Listen to Voicemail?
99(10)
15 Email, Communication, and Connection
109(16)
16 Referrals and Other Major Pipeline Builders
125(10)
17 The Value and Pitfalls of Social Media
135(14)
18 Prospecting via Social Media
149(10)
PART IV THE TOUGH STUFF
159(34)
19 Getting Past the Gatekeeper
161(4)
20 Winning at the Enterprise Level
165(4)
21 Is It Worth It to Even Try to Reach the C-suite?
169(12)
22 Getting Past the Shut Door
181(4)
23 Turning a Prospect into a Customer
185(8)
Conclusion: Yes, You Can Do It! 193(2)
Acknowledgments 195(2)
About the Author 197(2)
Index 199
Mark Hunter, known as, "The Sales Hunter," is globally recognized for his expertise in sales leadership. He specializes in business development and guiding organizations to find and retain high-quality prospects without discounting their fee. His ability to inspire sales teams to create self motivating and integrity driven cultures, makes Mark Hunter a highly sought after keynote speaker, consultant and coach. Mark has taken his vision for sales leadership to more than 25 countries and 5 continents where he leads and consults with companies ranging from small startups to global giants.