In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. Youll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
| Note |
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ix | |
| About the author |
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x | |
| Thanks and acknowledgements |
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xi | |
| Let's get #hooked |
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xiii | |
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1 The science of communication |
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6 | (14) |
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20 | (10) |
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PART 2 SECTION 1 INVITE ATTENTION |
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30 | (10) |
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40 | (11) |
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51 | (10) |
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61 | (18) |
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SECTION 2 IGNITE THINKING |
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79 | (11) |
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90 | (9) |
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99 | (16) |
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115 | (8) |
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123 | (18) |
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141 | (11) |
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152 | (6) |
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158 | (7) |
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165 | (5) |
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170 | (6) |
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176 | (5) |
| Conclusion |
|
181 | (2) |
| Index |
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183 | |
Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.
Biežāk uzdotie jautājumi par e-grāmatām