"An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Woods academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area."
- Professor Stephen J. Page, Bournemouth University Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.
The book includes coverage of the principal areas of functional management in hospitality including:
- employee relations
- accommodation management
- food and beverage management
- marketing and sales
- industry structure and strategy
- the nature of management roles
- hospitality management education
- future trends in the field.
Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
An approachable, accessible student introduction for those studying hotel and hospitality management and hospitality studies more generally.
Recenzijas
An innovative and cross-cutting approach to Hospitality that examines the fundamentals of the subject in a concise and commendable way. Roy Woods academic and practitioner expertise is brought to bear on this succinct synthesis of the subject that will quickly become a must read for all students and academics in the hospitality area. -- Professor Stephen J Page Professor Roy Wood has had a long and distinguished career in the hospitality education sector, working in Switzerland, India, the Middle East and more recently in the Netherlands. This wide experience in different types of educational setting has meant that he has built up a deep knowledge of how to develop an understanding of the hospitality sector in others. His publications are underpinned by skilled research and this book is a very welcome addition because it allows students and practitioners to gain a deep understanding of the complexities and nuances of the hospitality sector. -- Susan Horner
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vi | |
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vii | |
| About the author |
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viii | |
| Acknowledgements |
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ix | |
| Author's preface |
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xi | |
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1 Where are we going? The nature of hospitality management |
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1 | (19) |
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2 What kind of industry? Structure, strategy and the nature of the hospitality industry |
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20 | (16) |
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3 A people business? Human resources in the hospitality sector |
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36 | (20) |
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4 Is your room alright? Accommodation management in hospitality |
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56 | (22) |
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5 Are you enjoying your meal? Food and beverage management in hospitality |
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78 | (22) |
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6 Would you like to join our customer loyalty programme? Marketing and consumption in hospitality |
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100 | (17) |
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7 Can I speak to whoever's in charge? The role of management in hospitality |
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117 | (15) |
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8 So you give degrees to waiters? Hospitality management education |
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132 | (14) |
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9 Conclusion---The proof of the pudding? |
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146 | (7) |
| Web resources and applications |
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153 | (3) |
| References |
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156 | (26) |
| Index |
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182 | |
Dr Roy C Wood FHEA, FIH, Hon. FCHME, has enjoyed a varied career in hospitality education and training. Amongst the positions he has held are: Professor of Hospitality Management at The Scottish Hotel School, University of Strathclyde, Glasgow; Principal and Managing Director of IMI Institute of Hotel and Tourism Management in Luzern, Switzerland, a private university college; Dean of the Oberoi Hotels Centre of Learning and Development (responsible for both the corporate management training centre and the corporate apprenticeship programme); and Chief Operating Officer of the Gulf Hospitality and Tourism Education Company in Bahrain. Since February 2010 Roy Wood has been Professor in International Hospitality Management at NHTV Breda University of Applied Sciences, The Netherlands.
Dr Wood is the author, co-author, editor or co-editor of 15 books and over 60 research papers in refereed journals as well as numerous other publications. His first book, Working in Hotels and Catering (Routledge, 1992; second edition 1997) remains a major reference point for the study of employment in the hospitality industry. He co-edited, with Dr Robert Brotherton, The Sage Handbook of Hospitality Management (2008) the current definitive reference work in the hospitality field, and was editor of Key Concepts in Hospitality Management (2013) also published by Sage.
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