This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todays hospitality marketplace.
This insightful and richly illustrated book is logically structured, comprising 14 carefully crafted chapters which follow the curriculum. Key features include:
- Engaging content on the latest trends in hospitality management in a post-COVID world, including innovation, technology, and sustainability.
- Unique core concepts are supported by international case studies to illuminate the practical realities of hospitality management in different parts of the world each chapter includes two case studies, with questions to encourage further analysis and discussion.
- Each chapter contains Industry Voices and Technology in Practice boxes, detailed reference lists, and links to relevant websites and videos.
- The book is also accompanied by additional online teaching resources, including PowerPoint slides for each chapter, a test bank of questions, and links to further resources such as additional case studies and videos.
This volume is a vital resource for undergraduate hospitality students, as well as educators and practitioners globally.
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence todays hospitality marketplace.
1. An Introduction to Hospitality.
2. Lodging.
3. The Structure of the
Hotel Industry.
4. Hotel Management.
5. Food and Beverage Management I.
6.
Food and Beverage Management II.
7. The Cruise Industry.
8. Attractions,
Theme Parks and Casinos.
9. Events, Meetings and Conventions, and Banquets.
10. Customer Service and the Servicescape.
11. Marketing for Hospitality.
12.
Sustainability in the Hospitality Sector.
13. Innovation and Entrepreneurship
in Hospitality.
14. Careers in Hospitality.
Simon Hudson is a Professor at the University of South Carolina. He received his MBA from the California State University and his doctoral degree in consumer behavior from the University of Surrey in the UK. Hudson is an internationally recognized tourism and hospitality expert who has written books on tourism marketing, golf tourism, the international ski industry, sports and adventure tourism, and customer service. Prior to moving to South Carolina, he held academic positions at universities in Canada and England, and has worked as a visiting professor in Aruba, Australia, Austria, Fiji, New Zealand, Spain, and Switzerland. Hudson has also taught four times on Semester at Sea, a floating shipboard campus that integrates multiple-country study, interdisciplinary coursework, and hands-on field experiences for meaningful engagement in the global community. Prior to academia, Hudson spent several years working in the tourism industry in Europe.
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