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E-grāmata: How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

3.98/5 (5104 ratings by Goodreads)
  • Formāts: EPUB+DRM
  • Izdošanas datums: 30-Aug-2010
  • Izdevniecība: Laurence King Publishing
  • Valoda: eng
  • ISBN-13: 9781780677651
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How to be a Graphic Designer Without Losing Your Soul, 2nd EditionPalielināt
  • Formāts: EPUB+DRM
  • Izdošanas datums: 30-Aug-2010
  • Izdevniecība: Laurence King Publishing
  • Valoda: eng
  • ISBN-13: 9781780677651
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Addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. This title offers advice on how to establish your design career and suggestions for running a successful business.
Introduction to the new edition 5(4)
Foreword 9(3)
Stefan Sagmeister
Introduction to the original edition 12(5)
Chapter 1 Attributes needed by the modern designer A discussion about the key attributes required by the contemporary graphic designer. Or how to prevent your work being mangled by irate clients
17(10)
Chapter 2 Professional skills Investigation of the key `hard' and `soft' skills required by the modern designer. Or the non-designing part of being a graphic designer
27(10)
Chapter 3 How to find a job A guide to finding the right job. Or what employers are really looking for when they interview a designer
37(12)
Chapter 4 Freelance or setting up a studio Comparison of working as a freelance graphic designer and setting up a studio with others. Or pros and cons of solo life vs. communal life
49(14)
Chapter 5 Running a studio Examination of the main business and creative aspects of running a design studio. Or how to be a progressive employer
63(10)
Chapter 6 Finding new work and self-promotion Identification of the best ways to attract good work. Or why worrying about where the next job is coming from never goes away
73(14)
Chapter 7 Clients Why there is no such thing as a bad client, only bad client handling. Or why we always blame our clients for our own failings
87(10)
Chapter 8 What is graphic design today? How global trends in design and culture are materially affecting the lives of graphic designers. Or why graphic design is no longer just about form, shape and colour
97(14)
Chapter 9 The creative process Analysis of creativity at a time when most graphic design is about sameness and following formulae. Or why creativity means taking risks
111(56)
Interviews
Jonathan Barnbrook (UK) on graphic design and ethics
Ben Drury (UK) on graphic design and design for music
Sara De Bondt (UK) on graphic design and gender
Stephen Doyle (USA) on graphic design and hiring and employing designers
Paul Sahre (USA) on graphic design and illustration
Dmitri Siegel (USA) on graphic design and web design
Sophie Thomas (UK) on graphic design and sustainability
Magnus Voll Mathiassen (Norway) on graphic design and starting a studio
125(42)
Bibliography 167(4)
Index 171(5)
Acknowledgments 176
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