To develop a successful jewelry line, designers have to be more than just creative artiststhey have to understand the ins and outs of running a crafts business. Emilie Shapiros detailed guide explores the many facets of creating a quality handmade collection that people will buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect, and so much more. Its the perfect primer for budding jewelry entrepreneurs.
To develop a successful jewelry line, even very creative designers must learn the fine points of running a business. Emilie Shapiro explores the many facets of creating a quality handmade collection, covering everything from where to sell your work to doing small-scale production to pricing and publicity. Its the perfect primer for budding jewelry entrepreneurs.
Papildus informācija
A detailed start-up guide for jewellery enterpreneurs; Includes advice on production, marketing and sales; Written by an internationally successful jewellery designer.
| Introduction |
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vii | |
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How to Form Your Business |
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1 | (2) |
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3 | (5) |
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8 | (2) |
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10 | (7) |
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Jewelry Business Practices |
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17 | (10) |
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2 Learning About Jewelry Design |
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27 | (1) |
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Individual Classes and Courses |
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28 | (1) |
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29 | (1) |
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30 | (1) |
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31 | (4) |
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35 | (4) |
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39 | (2) |
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Foundations of a Marketable Collection |
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41 | (4) |
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Pricing Your Jewelry to Sell |
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45 | (6) |
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4 Producing Your Collection |
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51 | (3) |
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Setting Up a Studio Space |
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54 | (2) |
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Essential Studio Tools and Equipment |
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56 | (5) |
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61 | (5) |
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Basic Jewelry-Making Techniques |
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66 | (4) |
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Surface Pattern Techniques |
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70 | (2) |
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72 | (1) |
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Where to Purchase Gemstones |
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73 | (2) |
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Types of Metal and Where to Purchase Them |
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75 | (2) |
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77 | (4) |
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81 | (8) |
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89 | (2) |
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91 | (3) |
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Production Line Tips and Tricks |
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94 | (3) |
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5 Marketing Your Jewelry Line |
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97 | (5) |
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102 | (1) |
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102 | (2) |
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104 | (1) |
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104 | (3) |
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6 How And Where To Sell Your Jewelry Line |
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107 | (1) |
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What to Consider before Exhibiting at a Craft Fair |
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108 | (2) |
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Craft Fairs: Getting There and Setting Up |
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110 | (3) |
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113 | (1) |
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114 | (5) |
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119 | (13) |
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132 | (2) |
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Some Final Tips for Success |
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134 | (3) |
| Insider Guidance from Industry Professionals |
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137 | (28) |
| Glossary |
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165 | (2) |
| Resource List |
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167 | (6) |
| Acknowledgments |
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173 | (1) |
| About the Author |
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174 | (1) |
| Photography Credits |
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174 | (1) |
| Index |
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175 | |
Emilie Shapiro lives and works in New York City, where she designs and creates her own jewellery line, Emilie Shapiro Contemporary Metals. She teaches wax-carving classes and specialty workshops throughout the NY Metro area. Her work is sold worldwide and in locations such as the American Museum of Natural History, the Brooklyn Museum and the Royal Ontario Museum.
