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How to Think Like a Great Graphic Designer [Mīkstie vāki]

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  • Formāts: Paperback / softback, 248 pages, height x width x depth: 229x152x18 mm, weight: 340 g
  • Izdošanas datums: 15-Nov-2007
  • Izdevniecība: Allworth Press,U.S.
  • ISBN-10: 1581154968
  • ISBN-13: 9781581154962
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  • Mīkstie vāki
  • Cena: 27,40 €
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  • Formāts: Paperback / softback, 248 pages, height x width x depth: 229x152x18 mm, weight: 340 g
  • Izdošanas datums: 15-Nov-2007
  • Izdevniecība: Allworth Press,U.S.
  • ISBN-10: 1581154968
  • ISBN-13: 9781581154962
Citas grāmatas par šo tēmu:
Take a peek inside the heads of some of the worlds greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work. How to Think Like a Great GraphicDesigners offers a rare opportunity to observe and understand the giants of the industry. Designers interviewed include: —Milton Glaser —Stefan Sagmeister —David Carson —Paula Scher —Abbott Miler —Lucille Tenazas —Paul Sahre —Emily Oberman and Bonnie Siegler —Chip Kidd —James Victore —Carin Goldberg —Michael Bierut —Seymour Chwast —Jessica Helfand and William Drenttel —Steff Geissbuhler —John Maeda

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Foreword ix
Steven Heller
Introduction 1(4)
Debbie Millman
``What actually drove me to a therapist was that I had a very unhealthy obsession with laundry.''
5(14)
Michael Bierut
``When I was growing up, designers were anonymous. They didn't do schtick.''
19(10)
Carin Goldberg
``At the end of the day, I would pound them into oblivion and look forward to the next day when I could recreate the world.''
29(12)
Milton Glaser
``I wanted to make wonderful things, things that other people liked, things that were important and mattered.''
41(12)
Paula Scher
``A famous designer is like a famous electrician.''
53(14)
Stefan Sagmeister
``It was time to take stock, check my shoes, buy nice clothes, live comfortably for a while, and see the world again.''
67(10)
Neville Brody
``The sort of weird realization I got at Pentagram---once I was in---was that they really wanted me to recant and see that they were the one true church.''
77(16)
Peter Saville
``We should have answered each other's questions, because I knew your answer, and I'm sure that you know mine.''
93(10)
Emily Oberman
Bonnie Siegler
``I try to approach everything as a `god job.'''
103(12)
James Victore
``The same sensitivity you can have with an A4 sheet does not apply to people.''
115(10)
John Maeda
``I thought I was going to make my fortune being like Charles Schulz.''
125(10)
Paul Sahre
``Those are the closest moments to sex in graphic design.''
135(10)
Chip Kidd
``I'm too obtuse one day, too vapid the next. Too abstract and intellectual. Too cultivated. Not cultivated enough.''
145(10)
Jessica Helfand
``After my mind has done its job, Mr. Hand takes over.''
155(6)
Seymour Chwast
``I would tell myself that I was not going to be embarrassed calling someone for the third time in a month.''
161(12)
Lucille Tenazas
``I would like to get back my love for graphic design, because I think I've lost it.''
173(10)
Vaughan Oliver
``I certainly danced a few rounds with the devil in my career, and he often took the lead.''
183(8)
Steff Geissbuhler
``At that moment, I felt that Milton Glaser was on par with William Shakespeare and Julius Caesar.''
191(12)
Stephen Doyle
``Am I too concerned with conventional notions of beauty and good taste?''
203(10)
Abbott Miller
``Love is a cake that comes in layers.''
213(14)
Massimo Vignelli
Acknowledgments 227(2)
About the Author 229(2)
Index 231


Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.