The function of design is to communicate whether it's about a product, concept or company. Every designer faces the problem of how to choose the right combination of elements to communicate tjhe message in the most stylish, original and effective manner. With 'Design and Layout: Understanding and Using Graphics', find out exactly how design works and how you can produce professional finished pieces.
This stimulating book approaches the subject in two comprehensive sections. Section one looks at basic design principles. Section two translates these into practice. Including many professional examples and hundreds of illustrations, this is an accessible and enjoyable aid for professionals and beginners alike.
Papildus informācija
Covers the elements that contribute to effective typographic design, providing groundwork for the beginner and a sourcebook for the more experienced. The book - illustrated with case studies - consists of three sections: basic design principles; design decisions; and design projects and categories.
The book is broken down into three sections: - Basic design principles:
covering the ground rules of balance and harmony with the introduction of the
concept of passive, symmetrical designs, and dynamic asymmetrical designs,
especially in relatin to typeface and colour. - Design decisions: following
and making your own brief; how to reach decisions on hierarchies of text; the
balance of text and illustration; and the suitability of various types of
illustration. Examples and exercises feature throughout. - Design projects
and categories: looking at various kinds of design - magazine design,
publicity design, stationery and logos, home page links, packaging products
and poster work; commenting on good practice, and showing how the principles
have been applied. Case studies from professional designers are shown in each
section.
David Dabner completed an apprenticeship as a compositor at Odhams Press, UK, then studied typography full time. After working for several years as a typographer, he returned to education as a lecturer. David teaches design courses at the London College of Printing and is course director of the Higher National Diploma in Typographic Design.
