Not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process. * Khoi Vinh, principal designer, Adobe * David Airey has a keen eye for design around the world and a commitment to design excellence. There are gems of original work throughout this book with insightful analysis about what makes each an effective solution. -- Sagi Haviv, Chermayeff & Geismar & Haviv Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with preeminent design studios around the world to find out how they carry out a visual identity project. Identity Designed is a brilliant book bursting with revealing discussion and inspirational work. -- Luke Tonge, director, Birmingham Design Festival David Airey has been inspiring designers to do their best for over a decade. His new book continues to build on that legacy. Filled with case studies detailing the ideologies and ideas of many of the most creative studios on the planet, Identity Designed is sure to become an instant classic and an incredible contribution to the design community. -- Bernadette Jiwa, bestselling author and brand story strategist "Another excellent book by celebrated author David Airey. This book is handy for students who want to learn graphic design basics, including company logo design. Even individual designers who dream of making it big in their field should also have this book on their reading list." * Design Hill * "Ideal for design students, independent designers, and leaders who are in the business of expanding their understanding of how effective logos work. Also giving readers a sneak peek of high-caliber projects from a variety of the worlds most talented design studios, this find is sure to deliver in more ways than one." * Just Creative *
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