A roadmap from here to there when you don't know where there is. Creativity isn't simply important to the manager of the future; it's essential. Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework. This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.
| Imagination engineering - the map |
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1 | (8) |
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2 | (1) |
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3 | (1) |
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3 | (2) |
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5 | (1) |
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6 | (1) |
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7 | (2) |
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9 | (14) |
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10 | (1) |
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10 | (7) |
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17 | (1) |
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17 | (1) |
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18 | (5) |
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23 | (26) |
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24 | (2) |
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26 | (15) |
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41 | (1) |
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41 | (1) |
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42 | (7) |
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49 | (30) |
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50 | (3) |
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53 | (21) |
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Putting the toolkit into practice |
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74 | (2) |
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76 | (1) |
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77 | (2) |
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79 | (12) |
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80 | (1) |
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80 | (7) |
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87 | (1) |
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88 | (1) |
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89 | (2) |
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91 | (24) |
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92 | (1) |
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92 | (9) |
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101 | (6) |
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107 | (1) |
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108 | (4) |
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Imagination engineering - the map |
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112 | (3) |
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Institutionalizing Creativity |
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115 | (18) |
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Organized or disorganized resistance |
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116 | (1) |
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117 | (2) |
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119 | (1) |
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119 | (1) |
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Creating and maintaining teams |
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120 | (1) |
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Conflict between step change and internal entrepreneurs |
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121 | (1) |
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122 | (1) |
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Personal acts of rebellion |
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123 | (1) |
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124 | (1) |
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124 | (1) |
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125 | (1) |
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Institutional safety valves |
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125 | (1) |
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126 | (1) |
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127 | (6) |
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133 | (12) |
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134 | (1) |
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135 | (1) |
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Networking - what an awful word! |
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136 | (1) |
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Learn something new every day |
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136 | (1) |
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What is important to you? |
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137 | (1) |
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138 | (1) |
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138 | (1) |
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139 | (1) |
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140 | (5) |
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Computer-Supported Creativity |
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145 | (18) |
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Can computers be creative? |
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146 | (1) |
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146 | (1) |
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Using conventional office software |
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147 | (1) |
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Products to stimulate creativity |
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148 | (1) |
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149 | (9) |
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158 | (1) |
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159 | (4) |
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163 | (12) |
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164 | (1) |
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164 | (1) |
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165 | (1) |
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Prevention is better than cure |
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166 | (1) |
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167 | (1) |
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Obstacles and difficulties |
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168 | (1) |
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168 | (1) |
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169 | (1) |
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170 | (5) |
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The Future - Beyond Techniques |
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175 | (6) |
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177 | (1) |
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178 | (3) |
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181 | (12) |
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188 | (1) |
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189 | (4) |
| Index |
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Paul Birch worked with British Airways for 19 years in a range of roles covering Operational Research, IT, Marketing, Finance, Strategy and finally became a Corporate Jester, challenging tradition and convention at every level. He is now a best selling author and runs his own creativity consultancy. Brian Clagg spent 17 years in corporate world, specialising in finding new and innovative ways of using computers and information to benefit business. He is now a successful freelance writer and author and has set up Creativity Unleashed Limited - which specialises in consultancy on business creativity and usability.
