Coming more than 25 years after the last edition, this edition of the groundbreaking Ansoff work on the concepts and practical implementation of strategic management provides up-to-date case studies and simplified figures and offers a comprehensive approach to guiding firms through turbulent environments. In this age of digital transformation, the ability to respond quickly and strategically to unpredictable change can determine the success or failure of the firm. As an organization becomes more successful at implementing change, the ability to respond to changes in the environment will be entrenched in its culture. This book is based on a strategic success model which demonstrates how to optimize a firm's performance. For managers, students, and researchers wanting a step-by-step methodology on how to analyze a firm, this book will serve as an invaluable resource for thinking and acting strategically.
1. Epistemological Underpinnings & Original Concepts of Strategic
Management.- 2. Why make Strategy Explicit?.- 3. Evolution of Management
Systems.- 4. From Strategic Planning to Strategic Management.- 5. Modes of
Strategic Behavior.- 6. Strategic Diagnosis.- 7. Concept of Organizational
Capability.- 8. Diagnosing Future General Management
Capability.- 9. Competitive Posture Analysis in Turbulent
Environments.- 10. Dispersed Positioning in Competitive
Analysis.- 11. Optimizing the Strategic Portfolio.- 12. Strategic Dimensions
of Technology.- 13. Societal Strategy for the Business Firm.- 14. Strategic
Dimensions of Internationalization.- 15. General Managers for Diversified
Firms.- 16. Selecting a Management System to Fit the Firm.- 17. Designing the
Firms Structure.- 18. Management Response to Surprising
Changes.- 19. Strategic Issue Management.- 20. Using Weak
Signals.- 21. Behavioral Resistance to Change.- 22. Systemic
Resistance.- 23. Alternative Methods for Managing a Discontinuous
Change.- 24. Managed Resistance ('Accordion') Method for Introducing a
Discontinuous Change.- 25. Institutionalizing Strategic Responsiveness.
H. Igor Ansoff (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management. Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Daniel Kipley is Professor of Strategy at Azusa Pacific, USA. A.O. Lewis is Professor of Management at National University, USA. Roxanne Helm-Stevens is Chair and Professor in the Department of Management at Azusa Pacific, USA. Rick Ansoff is Associate Professor in Statistics, Measurement, Research Methods, and General and Personality Psychology at Alliant International University, USA.
