Editors DeSouza (Director, Indian Institute of Advanced Study, Shimla), Kumar (research fellow, Indian Institute of Advance Study, Shimla) and Shastri (political science, U. of California at Berkeley, U. of Central Oklahoma) have collected data from 5000 interviews with Indian youths to record their perceptions on modernity, development, globalization, social networks, unemployment, leisure and their hopes for the future. Written for professionals in advertising, market research and political sociology, this volume explores the ways in which diversity and change defines this current and somewhat misunderstood generation, and how the youth of India are very distinct from their counterparts in the rest of the world. Appendices include sampling methods for the survey, the questionnaire and individual case studies from the KAS-CSDS Youth Study. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family, and their hopes and aspirations for the future. While it breaks some myths about them, on one hand, it helps strengthen some commonly shared perceptions about them, on the other.