"Don't read this book if you want to learn how to become an influencer. Do read this book if you're concerned about 'the self' being reduced to a mere product circulating on an endless social media reel. As Bollmer and Guinness convincingly demonstrate, influencer culture is only about celebrity and entertainment on the surface. The real story here concerns the reorganization of capital in the 21st century, and this is a story we all need to understand as it is ultimately about how workers who once made products have become products." Kate Eichhorn, The New School "A dazzling and organic application of cultural theory, The Influencer Factory is a lively and provocative read for anyone invested in understanding how a new, expansive, and important sector of our cultural economy works." Michael Palm, The University of North Carolina at Chapel Hill "At the intersection of authenticity, identity, and commerce, we find Bollmer and Guinness engaged in next-gen platform capitalism studies. The Influencer Factory nimbly combines digital media theory and political economy, with attention to the labor and infrastructure behind the corporate self." Alexandra Juhasz, Brooklyn College CUNY "This compelling book gives voice to the often-invisible work of influencers. From the house and car to market and warehouse, The Influencer Factory puts influencers, their work and what they reflect about contemporary media culture into contexthistorically, socially, and culturally." Larissa Hjorth, RMIT University, Melbourne "I feel like this is how nineteenth century proletarians must have felt reading Marx: like it just perfectly describes every last tiny indignity of working life, even the ones you'd never fully noticed before." Andrew Ladd, What's New "[ Bollmer and Guinness] make a complex application of Marxist theory concrete as they unpack examples and offer critiques of late capitalism as evidenced in the ongoing excess and waste that mark influencer culture. Recommended."L. McMillan, CHOICE
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