From the bestselling authors of Making Innovation Work (30,000 copies sold and translated into ten languages) comes a book that questions everything about how organizations innovate. Key takeaway: classical business management and corporate structures by their very nature will kill, not create, breakthroughs. The authors describe a new kind of organization--the startup corporation--that will make established companies as innovative as startups-- Questioning everything about how organizations innovate, argues that companies must break the bonds of operational thinking in order to be successful, using the examples of such companies as Google, Pfizer, Sony, and Apple. Questioning everything about how organizations innovate, the best-selling authors of Making Innovation Work, researching such companies as Google, Pfizer, Nike, Sony, Apple and General Motors, reveal that in order to be successful, companies must break the bonds of operational thinking.
