Now in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.
The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides a multitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben & Jerry's, TikTok and Maersk, as well as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.
Opening cases discuss real challenges faced by international businesses, inviting you to discuss and devise your own solutions, while closing cases and 'IB Insights' offer opportunities to further reflect on international business practices at real, global companies.
Stretch your critical thinking skills by engaging with the 'Topics for Debate', and build strong academic understanding by looking at the 'Research Insights', which introduce key scholarship and provide commentary on seminal international business research.
This fully revised and more concise edition is your ideal guide to international business.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and seamless way to learn: www.oxfordtextbooks.co.uk/ebooks
This book is accompanied by the following online resources:
For students: Links to seminal articles as highlighted in the Research Insights feature Online activities to develop skills in research, data collection, and analysis Web links to sources of data, each accompanied by critical commentary Multiple-choice questions with instant feedback IB decision-aids to explore real, decision-making tools used by managers
For lecturers: A case study bank Additional shorter and longer case studies with exemplar answers Links to video clips, accompanied by short paragraphs of critical commentary Comprehensive, customisable PowerPoint slides Test bank Tutorial activities Suggested assignment questions Instructor's manual including a guide to teaching the Global Factory framework, and guidance from the authors on the case study questions, IB challenges, and Topics for Debate features
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