Building on the success of the first edition, this text employs a wide range of examples from BRIC and CIVETS economies and provides chapters on CSR and the ecological environment. For this second edition, 'counterpoint' boxes have been introduced to provide a more critical viewpoint and a new chapter on country assessment has been provided.
The International Business Environment, Second Edition, prepares students for the realities of global twenty-first-century business. Building on the success of the previous edition, it employs a wide range of examples from BRIC and CIVETS economies and offers chapters on CSR, the ecological environment, and corporate social responsibility. Authors Leslie Hamilton and Philip Webster discuss the process of globalization, the global economy, and the impact of that economy on international business organizations. Using a PESTLE framework, they analyze the economic, political, legal, financial, technological, socio-cultural, and ecological environments, clearly outlining the factors that affect the everyday business of organizations.
Adopting a truly international approach, this full-color, visually engaging text features a wealth of examples and case studies. Each chapter begins and ends with a one-page case study, and fifty additional mini-cases address such compelling issues as civil unrest in North Africa, the Japanese earthquake and tsunami, Wikileaks, and Google in China. Organizations including BP, Dell, Domino's Pizza, Apple, and Procter & Gamble are featured throughout the book. A Companion Website offers numerous resources for students and instructors.
NEW TO THIS EDITION:
* Fully updated to cover new developments, including the global financial crisis and the latest ecological issues
* An additional chapter on country assessment discussing how a company decides which countries to expand into
* Increased coverage of the service sector
* "Counterpoint" boxes that encourage critical thinking and cover such issues as GDP and quality of life; Porter's Five Forces Model and its critics; Investing in Africa; and the European Emissions Trading System
* An extensive library of video links on the Companion Website that bring this exciting subject to life for students
