This book contains the most comprehensive collection of essays centered on the Internets role in the recent U.S. elections. Whats most impressive about this effort is that it simultaneously has breadth and depth, covering a wide range of topics with nuanced detail. Not only is this a must read for scholars and students of digital electioneering, but also for those interested in elections generally. -- Jason Gainous, University of Louisville Authors Jody C Baumgartner and Terri L. Towner edit a novel and wide-ranging collection of original research articles on the impact of various social media technologies during the 2016 presidential election. A must-read for scholars eager to assess the impact of these new technologies on our democracy. -- Sharon Meraz, University of Illinois This volume is a comprehensive look at the digital dynamics at play in the 2016 election, including social media use for information gathering and agenda setting, agenda building on Twitter, and the role of online humor. The research included in this volume masterfully covers content creation, online strategy, and the effects of digital campaign communication up and down the ballot. -- Joshua Scacco, Purdue University
