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xix |
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Preface |
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xxi |
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Acknowledgments |
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xxvii |
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About the Authors |
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xxix |
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PART I BUSINESS IN AN ENTREPRENEURIAL WORLD |
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1 |
(62) |
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Chapter 1 The Business of Business |
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3 |
(20) |
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5 |
(2) |
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Types of Business Organizations |
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6 |
(1) |
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6 |
(1) |
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Multinational Corporations |
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6 |
(1) |
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6 |
(1) |
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7 |
(1) |
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The Building Blocks of a Business |
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7 |
(2) |
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7 |
(1) |
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Block 2 Markets and Customers |
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8 |
(1) |
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Block 3 Structure and Purpose |
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8 |
(1) |
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Block 4 People Inside the Business |
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9 |
(1) |
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9 |
(1) |
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The Role of Business in the World Today |
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9 |
(4) |
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10 |
(1) |
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10 |
(1) |
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10 |
(1) |
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10 |
(1) |
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The UN Sustainable Development Goals (SDGs] |
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11 |
(2) |
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13 |
(3) |
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13 |
(1) |
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14 |
(1) |
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14 |
(1) |
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14 |
(1) |
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AI, Automation, and the Work of the Future |
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15 |
(1) |
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Entrepreneurial Thinking and the Future of Business |
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16 |
(1) |
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Social Responsibility and Ethical Decision Making |
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16 |
(2) |
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17 |
(1) |
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18 |
(1) |
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Businesses Discussed in This Chapter |
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19 |
(1) |
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20 |
(3) |
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Chapter 2 Business Without Borders |
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23 |
(24) |
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25 |
(3) |
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Common Challenges of Global Business |
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26 |
(1) |
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Approaches to Managing Legal and Regulatory Obligations |
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26 |
(1) |
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Choose the Right Business Structure |
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26 |
(1) |
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Be Mindful of Local Employment Laws |
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26 |
(1) |
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Understand the Impact of Tax Implications |
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26 |
(1) |
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Assess Pricing Challenges |
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27 |
(1) |
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Research Political and Cultural Considerations |
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27 |
(1) |
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28 |
(3) |
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Types of Trade Restrictions |
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28 |
(2) |
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Absolute and Comparative Advantage |
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30 |
(1) |
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From Multinational Corporations to Startups in a Flat World |
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31 |
(4) |
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Benefits and Criticisms of MNCs |
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32 |
(1) |
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32 |
(1) |
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33 |
(2) |
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35 |
(2) |
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Cultural Misunderstandings |
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35 |
(1) |
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36 |
(1) |
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Models to Help Improve Your Cultural Awareness |
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37 |
(4) |
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Hofstede Model of Cultural Dimensions |
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38 |
(1) |
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39 |
(1) |
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Molinsky's Six-Dimension Framework for Global Dexterity |
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40 |
(1) |
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41 |
(1) |
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Businesses Discussed in This Chapter |
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42 |
(2) |
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44 |
(3) |
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Chapter 3 The Entrepreneurial Mindset |
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47 |
(16) |
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The Entrepreneurial Mindset |
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49 |
(1) |
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Growth Mindset Versus Fixed Mindset |
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49 |
(3) |
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Developing a Growth Mindset |
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51 |
(1) |
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The Entrepreneurial Mindset in Depth |
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52 |
(2) |
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53 |
(1) |
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54 |
(1) |
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How Entrepreneurs Really Think |
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54 |
(3) |
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55 |
(1) |
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56 |
(1) |
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How Deliberate Practice Shapes the Brain |
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56 |
(1) |
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57 |
(3) |
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57 |
(2) |
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59 |
(1) |
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60 |
(1) |
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Businesses Discussed in This Chapter |
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60 |
(1) |
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61 |
(2) |
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PART II BLOCK 1 THE OFFERING |
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63 |
(64) |
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Chapter 4 Business Creation |
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65 |
(18) |
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Business Creation Through Entrepreneurship Is the Economic Engine of Society |
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67 |
(1) |
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67 |
(1) |
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The Truth About Entrepreneurship |
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68 |
(3) |
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The Seven Truths About Entrepreneurship |
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68 |
(1) |
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Truth #1 Entrepreneurship Is Not Reserved for Startups |
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68 |
(1) |
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Truth #2 Entrepreneurs Do Not Have a Special Set of Personality Traits |
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69 |
(1) |
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Truth #3 Entrepreneurship Can Be Taught Because It's a Way of Thinking |
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69 |
(1) |
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Truth #4 Entrepreneurs Are Not Extreme Risk Takers |
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70 |
(1) |
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Truth #5 Entrepreneurs Collaborate More Than They Compete |
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70 |
(1) |
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Truth #6 Entrepreneurs Act More Than They Plan |
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70 |
(1) |
|
Truth #7 Entrepreneurship Is a Life Skill |
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71 |
(1) |
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Types of Entrepreneurship |
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71 |
(3) |
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Corporate Entrepreneurship |
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71 |
(1) |
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71 |
(1) |
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71 |
(1) |
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72 |
(1) |
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72 |
(1) |
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73 |
(1) |
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73 |
(1) |
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Opportunities---Not Ideas---Create Businesses |
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|
74 |
(3) |
|
The Idea Classification Matrix |
|
|
74 |
(2) |
|
Four Pathways to Opportunity Recognition |
|
|
76 |
(1) |
|
The IDEATE Method of Opportunity Recognition |
|
|
77 |
(2) |
|
Applying the IDEATE Method |
|
|
78 |
(1) |
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|
79 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
80 |
(1) |
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|
81 |
(2) |
|
Chapter 5 Business Models |
|
|
83 |
(20) |
|
What Is a Business Model? |
|
|
85 |
(1) |
|
The Four Parts of a Business Model |
|
|
85 |
(1) |
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|
85 |
(1) |
|
|
85 |
(1) |
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|
86 |
(1) |
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|
86 |
(1) |
|
The Most Common Components of a Business Model |
|
|
86 |
(2) |
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|
86 |
(1) |
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|
86 |
(1) |
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|
86 |
(1) |
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|
86 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
87 |
(1) |
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|
88 |
(3) |
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88 |
(1) |
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88 |
(1) |
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88 |
(1) |
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|
89 |
(1) |
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|
89 |
(1) |
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|
89 |
(1) |
|
Data Licensing/Data Selling |
|
|
89 |
(1) |
|
Software as a Service (SaaS) |
|
|
89 |
(1) |
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89 |
(1) |
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|
90 |
(1) |
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|
90 |
(1) |
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|
90 |
(1) |
|
The Business Model Canvas Tool |
|
|
91 |
(4) |
|
Using the BMC for Ideation and Innovation |
|
|
93 |
(1) |
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93 |
(1) |
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93 |
(1) |
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94 |
(1) |
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|
94 |
(1) |
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|
94 |
(1) |
|
Business Model Disruption |
|
|
95 |
(3) |
|
|
96 |
(1) |
|
How Companies Can Develop a Disruptive Business Model23 |
|
|
97 |
(1) |
|
Disruption Requires Research |
|
|
97 |
(1) |
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|
97 |
(1) |
|
|
97 |
(1) |
|
|
98 |
(1) |
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|
98 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
99 |
(1) |
|
|
100 |
(3) |
|
Chapter 6 Business Strategy for Competitive Advantage |
|
|
103 |
(24) |
|
The Importance of Business Strategy |
|
|
105 |
(2) |
|
Connecting Strategy to Mission and Vision |
|
|
105 |
(1) |
|
How Strategy Connects With Competitive Advantage |
|
|
106 |
(1) |
|
The Four Generic Strategies and Competitive Advantage |
|
|
107 |
(2) |
|
|
109 |
(1) |
|
External Strategic Analysis |
|
|
109 |
(5) |
|
|
111 |
(2) |
|
|
113 |
(1) |
|
Internal Strategic Analysis |
|
|
114 |
(5) |
|
|
116 |
(1) |
|
|
117 |
(1) |
|
|
117 |
(1) |
|
|
118 |
(1) |
|
Organized to Capture Value |
|
|
118 |
(1) |
|
Competitive Profile Matrix |
|
|
118 |
(1) |
|
|
119 |
(3) |
|
The 7S's Hypercompetition Model |
|
|
121 |
(1) |
|
|
122 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
123 |
(1) |
|
|
124 |
(3) |
|
PART III BLOCK 2 MARKETS AND CUSTOMERS |
|
|
127 |
(46) |
|
Chapter 7 Marketing and Sales |
|
|
129 |
(24) |
|
The Role of Marketing and Sales in Business |
|
|
131 |
(1) |
|
|
132 |
(9) |
|
|
132 |
(1) |
|
|
133 |
(1) |
|
Types of Pricing Strategies |
|
|
133 |
(1) |
|
|
134 |
(1) |
|
|
134 |
(2) |
|
|
136 |
(1) |
|
|
136 |
(2) |
|
|
138 |
(1) |
|
|
139 |
(1) |
|
|
140 |
(1) |
|
|
141 |
(1) |
|
|
142 |
(2) |
|
Modern Selling Techniques |
|
|
144 |
(4) |
|
|
144 |
(1) |
|
|
144 |
(1) |
|
|
144 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
145 |
(1) |
|
|
146 |
(1) |
|
|
146 |
(1) |
|
|
146 |
(2) |
|
|
148 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
148 |
(2) |
|
|
150 |
(3) |
|
Chapter 8 Customers and Market Segments |
|
|
153 |
(20) |
|
How Customers Create Markets |
|
|
155 |
(1) |
|
|
155 |
(1) |
|
|
156 |
(2) |
|
Consumer Behavior and Buying Decisions |
|
|
158 |
(2) |
|
Customers Seek Functional and Emotional Value |
|
|
158 |
(1) |
|
Connecting With Customers on an Emotional Level |
|
|
159 |
(1) |
|
|
160 |
(4) |
|
The Technology Adoption Life Cycle |
|
|
162 |
(2) |
|
|
164 |
(4) |
|
|
164 |
(1) |
|
Benefits of Segmenting a Market |
|
|
165 |
(3) |
|
|
168 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
169 |
(1) |
|
|
170 |
(3) |
|
PART IV BLOCK 3 STRUCTURE AND PURPOSE |
|
|
173 |
(46) |
|
Chapter 9 Organizational Structure and Design |
|
|
175 |
(24) |
|
|
177 |
(2) |
|
|
177 |
(1) |
|
|
178 |
(1) |
|
Elements of Organizational Structure |
|
|
179 |
(4) |
|
|
179 |
(1) |
|
|
179 |
(1) |
|
|
179 |
(2) |
|
|
181 |
(1) |
|
Authority, Responsibility, and Delegation |
|
|
181 |
(1) |
|
|
181 |
(1) |
|
|
181 |
(1) |
|
|
182 |
(1) |
|
Centralization and Decentralization |
|
|
182 |
(1) |
|
|
182 |
(1) |
|
Traditional Organizational Structures |
|
|
183 |
(2) |
|
|
183 |
(1) |
|
|
184 |
(1) |
|
|
184 |
(1) |
|
Vertical Organizational Structure |
|
|
184 |
(1) |
|
Horizontal Organizational Structure |
|
|
184 |
(1) |
|
Contemporary Organizational Structures |
|
|
185 |
(5) |
|
|
186 |
(1) |
|
|
186 |
(1) |
|
Holacratic Organizational Structure |
|
|
186 |
(1) |
|
Process-Based Organizational Structure |
|
|
187 |
(1) |
|
Virtual Organizational Structure |
|
|
188 |
(1) |
|
|
188 |
(2) |
|
Primary Factors in Determining Structural Type |
|
|
190 |
(3) |
|
|
190 |
(1) |
|
|
190 |
(1) |
|
|
191 |
(1) |
|
|
191 |
(1) |
|
|
191 |
(1) |
|
|
192 |
(1) |
|
|
192 |
(1) |
|
The Organizational Life Cycle |
|
|
193 |
(1) |
|
|
193 |
(2) |
|
Businesses Discussed in This Chapter |
|
|
195 |
(1) |
|
|
196 |
(3) |
|
Chapter 10 Organizational Mission and Culture |
|
|
199 |
(20) |
|
Organizational Mission, Vision, and Values |
|
|
201 |
(3) |
|
|
201 |
(1) |
|
Mission as a Guide for Strategic Decisions |
|
|
202 |
(1) |
|
|
202 |
(1) |
|
|
203 |
(1) |
|
|
204 |
(3) |
|
Strong and Weak Organizational Cultures |
|
|
205 |
(2) |
|
Dimensions of Organizational Culture |
|
|
207 |
(4) |
|
Different Types of Culture |
|
|
208 |
(1) |
|
Positive Organizational Culture |
|
|
208 |
(1) |
|
|
208 |
(1) |
|
|
208 |
(1) |
|
|
209 |
(1) |
|
|
209 |
(1) |
|
|
210 |
(1) |
|
|
210 |
(1) |
|
Employee Fit With Organizational Culture |
|
|
211 |
(1) |
|
Culture and Mental Health |
|
|
212 |
(1) |
|
Clues to Help Decipher Organizational Culture |
|
|
212 |
(2) |
|
|
213 |
(1) |
|
|
213 |
(1) |
|
|
213 |
(1) |
|
|
213 |
(1) |
|
|
214 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
215 |
(2) |
|
|
217 |
(2) |
|
PART V BLOCK 4 PEOPLE INSIDE THE BUSINESS |
|
|
219 |
(86) |
|
Chapter 11 Management and Leadership |
|
|
221 |
(22) |
|
|
223 |
(2) |
|
|
224 |
(1) |
|
The Four Functions of Management |
|
|
225 |
(3) |
|
|
225 |
(1) |
|
|
225 |
(1) |
|
|
226 |
(1) |
|
|
227 |
(1) |
|
|
227 |
(1) |
|
Different Types of Managers |
|
|
227 |
(1) |
|
|
228 |
(1) |
|
|
228 |
(1) |
|
|
228 |
(1) |
|
|
228 |
(1) |
|
|
228 |
(1) |
|
Essential Management Skills |
|
|
228 |
(3) |
|
Other Important Management Skills |
|
|
229 |
(2) |
|
Leading Versus Managing Others |
|
|
231 |
(4) |
|
|
232 |
(1) |
|
The Differences Between Managers and Leaders |
|
|
232 |
(1) |
|
Various Leadership Styles |
|
|
233 |
(2) |
|
Diversity, Equity, and Inclusion (DEI) |
|
|
235 |
(3) |
|
How Leaders Can Promote DEI in Organizations |
|
|
237 |
(1) |
|
Positive Ways to Promote DEI |
|
|
238 |
(1) |
|
|
238 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
239 |
(1) |
|
|
240 |
(3) |
|
Chapter 12 Human Resource Management |
|
|
243 |
(24) |
|
Human Resource Management and Talent Management |
|
|
245 |
(2) |
|
|
245 |
(1) |
|
|
246 |
(1) |
|
|
246 |
(1) |
|
|
246 |
(1) |
|
Increasingly Diverse Workforce |
|
|
246 |
(1) |
|
Recruitment and Selection for Diversity and Inclusion |
|
|
247 |
(8) |
|
|
247 |
(1) |
|
|
248 |
(1) |
|
Race and Ethnicity Diversity |
|
|
248 |
(1) |
|
|
248 |
(1) |
|
|
249 |
(1) |
|
|
249 |
(1) |
|
Legal Framework for Diversity and Inclusion |
|
|
249 |
(3) |
|
|
252 |
(1) |
|
Finding Internal and External Candidates |
|
|
252 |
(1) |
|
Hiring Nontraditional Candidates |
|
|
253 |
(1) |
|
|
253 |
(2) |
|
Onboarding and Training Employees |
|
|
255 |
(1) |
|
|
255 |
(1) |
|
|
255 |
(1) |
|
|
256 |
(2) |
|
|
257 |
(1) |
|
|
257 |
(1) |
|
|
257 |
(1) |
|
The Importance of Feedback |
|
|
257 |
(1) |
|
Retaining Employees Through Compensation |
|
|
258 |
(3) |
|
Retaining Employees Through Development Programs |
|
|
259 |
(1) |
|
Additional Benefits To Compensation Packages |
|
|
259 |
(1) |
|
College Tuition Assistance |
|
|
260 |
(1) |
|
|
260 |
(1) |
|
|
260 |
(1) |
|
Financial Wellness Programs |
|
|
260 |
(1) |
|
|
260 |
(1) |
|
|
261 |
(1) |
|
|
261 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
262 |
(1) |
|
|
263 |
(4) |
|
Chapter 13 Motivation and Empowerment |
|
|
267 |
(20) |
|
Motivation and Empowerment in Business |
|
|
269 |
(2) |
|
|
269 |
(1) |
|
|
270 |
(1) |
|
|
271 |
(6) |
|
Maslow's Hierarchy of Needs |
|
|
272 |
(1) |
|
|
272 |
(1) |
|
Herzberg's Two-Factor Theory |
|
|
273 |
(1) |
|
McClelland's Acquired Needs Theory |
|
|
274 |
(1) |
|
|
274 |
(1) |
|
|
275 |
(1) |
|
|
276 |
(1) |
|
|
277 |
(3) |
|
Financial Sources of Extrinsic Motivation |
|
|
277 |
(1) |
|
|
277 |
(1) |
|
|
277 |
(1) |
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|
277 |
(1) |
|
|
278 |
(1) |
|
Nonfinancial Sources of Extrinsic Motivation |
|
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279 |
(1) |
|
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279 |
(1) |
|
|
279 |
(1) |
|
|
279 |
(1) |
|
Combining Both Intrinsic and Extrinsic Motivators |
|
|
280 |
(2) |
|
|
282 |
(1) |
|
Motivation Through Empowerment and Self-Leadership |
|
|
282 |
(2) |
|
Self-Leadership as a Key Empowerment Strategy for Managers |
|
|
283 |
(1) |
|
|
284 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
285 |
(1) |
|
|
285 |
(2) |
|
Chapter 14 Communication in Business |
|
|
287 |
(18) |
|
The Role of Communication |
|
|
289 |
(1) |
|
The Communication Process |
|
|
289 |
(1) |
|
|
290 |
(3) |
|
Face-to-Face Communication |
|
|
290 |
(2) |
|
|
292 |
(1) |
|
Barriers to Effective Communication |
|
|
293 |
(4) |
|
|
295 |
(1) |
|
|
295 |
(2) |
|
Communicating in Organizations |
|
|
297 |
(2) |
|
Three Directions of Communication |
|
|
297 |
(1) |
|
|
297 |
(1) |
|
|
297 |
(1) |
|
|
298 |
(1) |
|
Formal and Informal Networks |
|
|
298 |
(1) |
|
|
299 |
(1) |
|
Cross-Cultural Communication |
|
|
299 |
(3) |
|
Barriers to Cross-Cultural Communication |
|
|
300 |
(1) |
|
|
300 |
(1) |
|
|
301 |
(1) |
|
|
301 |
(1) |
|
|
301 |
(1) |
|
|
301 |
(1) |
|
|
302 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
302 |
(1) |
|
|
303 |
(2) |
|
PART VI BLOCK 5 PERFORMANCE |
|
|
305 |
(88) |
|
Chapter 15 Business Operations |
|
|
307 |
(20) |
|
The Operations Behind Running a Business |
|
|
309 |
(2) |
|
Converting Inputs Into Outputs |
|
|
309 |
(1) |
|
How Operations Function in Different Industries |
|
|
310 |
(1) |
|
Retail Business Operations |
|
|
310 |
(1) |
|
Restaurant Business Operations |
|
|
310 |
(1) |
|
Service Company Business Operations |
|
|
310 |
(1) |
|
Product Business Operations |
|
|
311 |
(1) |
|
Digital Business Operations |
|
|
311 |
(1) |
|
|
311 |
(1) |
|
Step 1 Production Planning |
|
|
311 |
(1) |
|
|
312 |
(1) |
|
|
312 |
(1) |
|
|
312 |
(1) |
|
|
312 |
(1) |
|
Types of Production Methods |
|
|
312 |
(3) |
|
|
312 |
(1) |
|
|
313 |
(1) |
|
|
313 |
(1) |
|
|
314 |
(1) |
|
|
314 |
(1) |
|
|
314 |
(1) |
|
|
315 |
(1) |
|
|
315 |
(2) |
|
|
316 |
(1) |
|
Statistical Quality Control (SQC) |
|
|
316 |
(1) |
|
Six Sigma and Lean Six Sigma |
|
|
316 |
(1) |
|
|
317 |
(1) |
|
Measure Customer Feedback |
|
|
317 |
(1) |
|
|
318 |
(1) |
|
|
318 |
(1) |
|
Strategize Positive Customer Experience |
|
|
318 |
(1) |
|
Support Customer Onboarding |
|
|
318 |
(1) |
|
|
318 |
(2) |
|
|
320 |
(1) |
|
Digitization and the Employee Experience |
|
|
320 |
(1) |
|
|
320 |
(3) |
|
|
323 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
324 |
(1) |
|
|
325 |
(2) |
|
Chapter 16 Data Management and Analytics |
|
|
327 |
(18) |
|
|
329 |
(1) |
|
Big Data Versus Small Data |
|
|
330 |
(1) |
|
|
330 |
(1) |
|
|
330 |
(2) |
|
Types of Information Systems |
|
|
331 |
(1) |
|
Data Communication Networks |
|
|
332 |
(2) |
|
|
332 |
(1) |
|
|
333 |
(1) |
|
|
334 |
(1) |
|
|
334 |
(1) |
|
|
334 |
(1) |
|
|
334 |
(1) |
|
Protecting Against Cybercrime |
|
|
335 |
(1) |
|
|
335 |
(6) |
|
Types of Business Analytics |
|
|
336 |
(1) |
|
|
336 |
(1) |
|
|
336 |
(1) |
|
|
337 |
(1) |
|
|
337 |
(1) |
|
Components of Business Analytics |
|
|
337 |
(1) |
|
|
337 |
(1) |
|
|
338 |
(1) |
|
Association and Sequence Identification |
|
|
339 |
(1) |
|
|
339 |
(1) |
|
|
339 |
(1) |
|
|
339 |
(1) |
|
Challenges Presented by Business Analytics |
|
|
340 |
(1) |
|
|
340 |
(1) |
|
|
340 |
(1) |
|
|
341 |
(1) |
|
|
341 |
(1) |
|
|
341 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
342 |
(1) |
|
|
343 |
(2) |
|
Chapter 17 Accounting Basics |
|
|
345 |
(22) |
|
Accounting Is the Language of Business |
|
|
347 |
(2) |
|
Users of Accounting Information |
|
|
349 |
(1) |
|
|
349 |
(2) |
|
Cash Basis Accounting and Accrual Basis Accounting |
|
|
350 |
(1) |
|
The Three Major Financial Statements |
|
|
351 |
(7) |
|
|
352 |
(2) |
|
|
354 |
(1) |
|
|
355 |
(1) |
|
Liabilities and Shareholder Equity |
|
|
356 |
(1) |
|
|
356 |
(2) |
|
Net Income Versus Cash Flow |
|
|
358 |
(1) |
|
Connecting the Three Statements |
|
|
358 |
(2) |
|
Analyzing Performance: Ratio Analysis |
|
|
360 |
(4) |
|
The Six Most Important Financial Ratios |
|
|
360 |
(1) |
|
Ratio #1 Gross Margin Percentage |
|
|
361 |
(1) |
|
|
361 |
(1) |
|
Ratio #3 Return on Equity |
|
|
361 |
(1) |
|
Ratio #4 Debt-to-Equity Ratio |
|
|
362 |
(1) |
|
|
362 |
(1) |
|
|
362 |
(2) |
|
|
364 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
364 |
(1) |
|
|
364 |
(3) |
|
Chapter 18 Financial Management |
|
|
367 |
(26) |
|
Financial Management Overview |
|
|
369 |
(4) |
|
Three Types of Financial Management Decisions |
|
|
369 |
(1) |
|
Financial Management Functions |
|
|
370 |
(1) |
|
Estimate Required Capital |
|
|
370 |
(1) |
|
Determine Capital Structure |
|
|
370 |
(1) |
|
Evaluate and Select Sources of Funds |
|
|
371 |
(1) |
|
Allocate and Control Funds |
|
|
371 |
(1) |
|
Distribute Profits or Surplus |
|
|
371 |
(1) |
|
Monitoring Financial Activities |
|
|
371 |
(1) |
|
How Financial Management Is Different From Accounting |
|
|
372 |
(1) |
|
The Role of a CFO in a Business |
|
|
372 |
(1) |
|
Differences Between CFOs and Controllers |
|
|
373 |
(1) |
|
|
373 |
(4) |
|
Equity and Debt Financing |
|
|
377 |
(8) |
|
|
377 |
(1) |
|
Stages of Equity Financing for Business Startups |
|
|
378 |
(1) |
|
Forms of Early-Stage Equity Financing |
|
|
378 |
(2) |
|
|
380 |
(1) |
|
|
381 |
(1) |
|
|
381 |
(1) |
|
|
382 |
(1) |
|
|
382 |
(1) |
|
|
382 |
(1) |
|
|
382 |
(1) |
|
|
382 |
(1) |
|
|
382 |
(1) |
|
Paying Back a Business Loan |
|
|
383 |
(2) |
|
The Cash Conversion Cycle |
|
|
385 |
(1) |
|
Internal Financial Controls |
|
|
386 |
(2) |
|
Types of Internal Financial Controls |
|
|
386 |
(1) |
|
Detective Internal Controls |
|
|
387 |
(1) |
|
Preventative Internal Controls |
|
|
387 |
(1) |
|
Corrective Internal Controls |
|
|
387 |
(1) |
|
|
388 |
(1) |
|
Businesses Discussed in This Chapter |
|
|
389 |
(1) |
|
|
389 |
(4) |
|
Appendix A Navigating Legal and IP Issues in Business |
|
|
393 |
(18) |
|
|
394 |
(1) |
|
Types of Legal Structures |
|
|
395 |
(4) |
|
|
395 |
(1) |
|
|
396 |
(1) |
|
Limited Liability Company |
|
|
397 |
(1) |
|
|
398 |
(1) |
|
|
398 |
(1) |
|
Intellectual Property (IP) |
|
|
399 |
(3) |
|
The Four Types of Intellectual Property |
|
|
400 |
(1) |
|
|
401 |
(1) |
|
Trademark and Service Mark |
|
|
401 |
(1) |
|
|
401 |
(1) |
|
|
401 |
(1) |
|
|
402 |
(1) |
|
|
402 |
(2) |
|
|
404 |
(2) |
|
Publicly Disclosing Your Innovation |
|
|
404 |
(1) |
|
Failure to Protect Product and Processes |
|
|
404 |
(1) |
|
Inability to Determine Originality |
|
|
405 |
(1) |
|
Failure to Assign Ownership |
|
|
405 |
(1) |
|
Failure to Protect IP in Global Markets |
|
|
405 |
(1) |
|
|
406 |
(3) |
|
Equal Employment Opportunity |
|
|
406 |
(1) |
|
Employer Identification Number |
|
|
406 |
(1) |
|
Unemployment and Workers' Compensation |
|
|
406 |
(1) |
|
|
406 |
(1) |
|
|
406 |
(1) |
|
|
407 |
(1) |
|
|
407 |
(1) |
|
Hiring a Contractor or an Employee? |
|
|
407 |
(2) |
|
|
409 |
(1) |
|
Compensation in the Form of Equity |
|
|
409 |
(1) |
|
|
409 |
(1) |
|
|
409 |
(1) |
|
|
410 |
(1) |
|
Appendix B Putting It All Together |
|
|
411 |
(6) |
|
The Business Impact Project |
|
|
412 |
(4) |
|
The Business Impact Slide Deck |
|
|
412 |
(3) |
|
Researching Your Chosen Company |
|
|
415 |
(1) |
|
Summary of Deliverable Expectations |
|
|
416 |
(1) |
|
Business Impact Deck Example |
|
|
416 |
(1) |
Glossary |
|
417 |
(14) |
Endnotes |
|
431 |
(26) |
Index |
|
457 |
|