Atjaunināt sīkdatņu piekrišanu

Introduction to Electronic Commerce and Social Commerce 4th ed. 2017 [Hardback]

  • Formāts: Hardback, 435 pages, height x width: 279x210 mm, weight: 1376 g, 63 Illustrations, color; 11 Illustrations, black and white; XXV, 435 p. 74 illus., 63 illus. in color., 1 Hardback
  • Sērija : Springer Texts in Business and Economics
  • Izdošanas datums: 04-May-2017
  • Izdevniecība: Springer International Publishing AG
  • ISBN-10: 3319500902
  • ISBN-13: 9783319500904
  • Hardback
  • Cena: 109,38 €*
  • * ši ir gala cena, t.i., netiek piemērotas nekādas papildus atlaides
  • Standarta cena: 128,69 €
  • Ietaupiet 15%
  • Grāmatu piegādes laiks ir 3-4 nedēļas, ja grāmata ir uz vietas izdevniecības noliktavā. Ja izdevējam nepieciešams publicēt jaunu tirāžu, grāmatas piegāde var aizkavēties.
  • Daudzums:
  • Ielikt grozā
  • Piegādes laiks - 4-6 nedēļas
  • Pievienot vēlmju sarakstam
  • Formāts: Hardback, 435 pages, height x width: 279x210 mm, weight: 1376 g, 63 Illustrations, color; 11 Illustrations, black and white; XXV, 435 p. 74 illus., 63 illus. in color., 1 Hardback
  • Sērija : Springer Texts in Business and Economics
  • Izdošanas datums: 04-May-2017
  • Izdevniecība: Springer International Publishing AG
  • ISBN-10: 3319500902
  • ISBN-13: 9783319500904
This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor"s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strateg

y and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.=""

Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
Part I Introduction to E-Commerce and E-Marketplaces
1 Overview of Electronic Commerce and Social Commerce
3(32)
Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise
3(3)
1.1 Electronic Commerce: Definitions and Concepts
6(1)
Defining Electronic Commerce
6(1)
Defining E-Business
6(1)
Major EC Concepts
6(1)
Electronic Markets and Networks
7(1)
1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History
7(5)
The Content and Framework of E-Commerce
7(1)
An EC Framework
8(1)
Classification of EC by the Nature of the Transactions and the Relationships Among Participants
8(2)
A Brief History of EC
10(1)
Case 1.1 EC Application: Net-a-Porter: Dress for Success
11(1)
1.3 Drivers and Benefits of E-Commerce
12(2)
The Drivers of E-Commerce
12(1)
The Benefits of E-Commerce
12(2)
1.4 Social Computing and Commerce
14(2)
Social Computing
14(1)
Web 2.0
14(1)
Social Media
14(1)
Social Networks and Social Network Services
15(1)
Enterprise Social Networks
15(1)
Social Commerce
15(1)
The Major Tools of Web 2.0
16(1)
1.5 The Digital and Social Worlds: Economy, Enterprises, and Society
16(5)
The Digital Economy
17(1)
The Digital Enterprise
18(1)
The Social Business (Enterprise)
19(1)
The Digital Revolution and Society
19(2)
1.6 Electronic Commerce Business Models
21(3)
The Structure and Properties of Business Models
21(2)
Typical EC Business Models
23(1)
Classification of Business Models in E-Commerce
24(1)
1.7 The Limitations, Impacts, and the Future of E-Commerce
24(2)
The Limitations and Barriers of EC
24(1)
Why Study E-Commerce?
25(1)
The Future of EC
25(1)
1.8 Overview of This Book
26(9)
Part I Introduction to E-Commerce and E-Marketplaces
26(1)
Part II EC Applications
27(1)
Part III Emerging EC Delivery Platforms
27(1)
Part IV EC Support Services
27(1)
Part V EC Strategy and Implementation
27(1)
Online Mini Tutorials
27(1)
Online Supplements
27(1)
Managerial Issues
27(1)
Summary
28(2)
Closing Case: E-Commerce at the National Football League (NFL)
30(2)
References
32(3)
2 E-Commerce: Mechanisms, Platforms, and Tools
35(32)
Opening Case: Pinterest---A New Kid on the E-Commerce Block
35(2)
2.1 Electronic Commerce Mechanisms: An Overview
37(2)
EC Activities and Support Mechanisms
37(1)
The Online Purchasing Process
38(1)
2.2 E-Marketplaces
39(2)
Electronic Markets
39(1)
The Components and Participants in E-Marketplaces
39(1)
Disintermediation and Reintermediation
40(1)
Case 2.1 EC Application: How Blue Nile Inc. Is Changing the Jewelry Industry
40(1)
Types of E-Marketplaces
41(1)
2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals
41(3)
Webstores
41(1)
Electronic Malls
42(1)
Web (Information) Portals
42(1)
The Roles and Value of Intermediaries in E-Marketplaces
43(1)
2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts
44(2)
Electronic Catalogs
44(1)
EC Search Activities, Types, and Engines
44(1)
Shopping Carts
45(1)
2.5 Auctions, Bartering, and Negotiating Online
46(4)
Definition and Characteristics
46(1)
Dynamic Pricing
46(1)
Traditional Auctions Versus E-Auctions
46(1)
Types of Auctions
47(1)
Benefits of E-Auctions
48(1)
Limitations of E-Auctions
48(1)
Online Bartering
49(1)
Online Negotiating
50(1)
2.6 Virtual Communities and Social Networks
50(5)
Characteristics of Traditional Online Communities and Their Classification
50(1)
Social Network Service Sites
51(1)
Business-Oriented Public Social Networks
52(1)
Case 2.2 EC Application: Craigslist: The Ultimate Online Classified Community
52(1)
Private (or Enterprise) Social Networks
53(1)
Business Models and Services Related to Social Networking
53(1)
Mobile Social Commerce
53(1)
Mobile Social Networking
53(1)
Recent Innovative Tools and Platforms for Social Networking
54(1)
2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing
55(2)
Augmented Reality
55(1)
Crowdsourcing
55(2)
2.8 The Future: Web 3.0, Web 4.0, and Web 5.0
57(10)
Web 3.0: What Does the Future Hold?
57(1)
The Technological Environment
58(1)
Managerial Issues
59(1)
Summary
59(3)
Closing Case: Madagascar's Port Modernizes Customs with TradeNet
62(1)
References
63(4)
Part II E-Commerce Major Applications
3 Retailing in Electronic Commerce: Products and Services
67(34)
Opening Case: Amazon.com---The King of E-Tailing
67(2)
3.1 Internet Marketing and B2C Electronic Retailing
69(2)
Overview of Electronic Retailing
69(1)
Size and Growth of the B2C Market
70(1)
Characteristics and Advantages of Successful E-Tailing
70(1)
3.2 E-Tailing Business Models
71(3)
Classification of Models by Distribution Channel
72(1)
Referring Directories
73(1)
Malls with Shared Services
73(1)
Other B2C Models and Special Retailing
74(1)
B2C Social Shopping
74(1)
3.3 Online Travel and Tourism (Hospitality) Services
74(3)
Characteristics of Online Travel
75(1)
Case 3.1 EC Application: WAYN: A Lifestyle and Travel Social Network
76(1)
Benefits, Limitations, and Competition in Online Travel Services
76(1)
Competition in Online Travel
76(1)
Corporate Travel
76(1)
3.4 Employment and the Online Job Market
77(2)
The Internet Job Market
77(1)
Benefits and Limitations of the Electronic Job Market
78(1)
3.5 Online Real Estate, Insurance, and Stock Trading
79(1)
Real Estate Online
79(1)
Insurance Online
79(1)
Online Stock Trading and Investments
79(1)
3.6 Online Banking and Personal Finance
80(3)
E-Banking
80(1)
Online Banking Capabilities
81(1)
Pure Virtual Banks
81(1)
Case 3.2 EC Application: Security for Online Bank Transactions
81(1)
Online Billing and Bill Paying
82(1)
3.7 On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming
83(2)
On-Demand Delivery of Products
83(1)
Online Delivery of Digital Products, Entertainment, and Media
83(1)
Internet TV and Internet Radio
84(1)
Social Television (TV)
84(1)
Legal Aspects
85(1)
3.8 Online Purchasing Decision Aids
85(3)
Shopping Portals
85(1)
Price and Quality Comparison by Shopbot Software Agents
86(1)
Ratings, Reviews, and Recommendation Sites
86(1)
Comparison Shopping Websites
87(1)
Trust Verification Sites
87(1)
Other Shopping Assisting Tools
87(1)
Aggregators
88(1)
3.9 The New Face of Retail Competition: Retailers Versus E-Tailers
88(3)
The Online Versus Off-Line Competition: An Overview
88(1)
Retailers Versus E-Tailers
89(1)
Examples of Click-and-Brick Retailers
89(1)
What Can Traditional Retailers Do?
90(1)
3.10 Issues in E-Tailing and Lessons Learned
91(10)
Disintermediation and Reintermediation
91(1)
Channel Conflict
92(1)
Product and Service Customization and Personalization
92(1)
Lessons Learned from Failures and Lack of Success of E-Tailers
92(1)
Managerial Issues
92(1)
Summary
93(4)
Closing Case: Etsy---A Social-Oriented B2C Marketplace
97(1)
References
98(3)
4 Business-to-Business E-Commerce
101(36)
Opening Case: Alibaba.com---The World's Largest B2B Marketplace
101(3)
4.1 Concepts, Characteristics, and Models of B2B E-Commerce
104(5)
Basic B2B Concepts and Process
104(1)
The Basic Types of B2B Transactions and Activities
104(1)
The Basic Types of B2B E-Marketplaces and Services
104(1)
Market Size and Content of B2B
105(1)
B2B Components
105(2)
Service Industries Online in B2B
107(1)
The Benefits and Limitations of B2B
108(1)
4.2 B2B Marketing: Sell-Side E-Marketplaces
109(1)
Sell-Side Models
109(1)
Sales from Catalogs: Webstores
109(1)
Comprehensive Sell-Side Systems
110(1)
Selling via Distributors and Other Intermediaries
110(1)
4.3 Selling via E-Auctions
110(2)
The Benefits of Auctions on the Sell-Side
111(1)
Auctioning from the Company's Own Site
111(1)
Using Intermediaries in Auctions
111(1)
Examples of B2B Forward Auctions
111(1)
4.4 One-from-Many: E-Procurement at Buy-Side E-Marketplaces
112(3)
Inefficiencies in Traditional Procurement Management
112(1)
Procurement Methods
112(1)
E-Procurement Concepts
113(1)
The Benefits and Limitations of E-Procurement
114(1)
4.5 Reverse Auctions at Buy-Side E-Marketplaces (E-Tendering)
115(3)
The Major Benefits of Reverse Auctions
116(1)
Conducting Reverse Auctions
116(1)
Case 4.1 EC Application: Branas Isaf Competes by Using E-Tendering
117(1)
4.6 Other E-Procurement Methods
118(1)
Desktop Purchasing
118(1)
Group Purchasing
118(1)
Buying from Other Sources
118(1)
Acquisition via Electronic Bartering
118(1)
Selecting an Appropriate E-Procurement Solution
119(1)
4.7 B2B Exchanges (E-Marketplaces): Definitions and Concepts
119(4)
Global Exchanges
120(1)
Functions of and Services Provided by Exchanges
120(1)
Ownership of B2B Exchanges
121(1)
Dynamic Pricing in B2B Exchanges
122(1)
Advantages, Limitations, and the Revenue Model of Exchanges
122(1)
4.8 B2B in Web 2.0 and Social Networking
123(2)
E-Communities in B2B
123(1)
The Opportunities of Social Commerce in B2B
123(1)
The Use of Web 2.0 Tools in B2B
124(1)
Virtual Trade Shows and Trade Fairs
124(1)
Social Networking in B2B
124(1)
Examples of Other Activities of B2B Social Networks
125(1)
The Future of B2B Social Networking
125(1)
4.9 Collaborative Commerce
125(12)
Essentials of Collaborative Commerce
125(1)
The Elements and Processes of C-Commerce
126(1)
Collaboration Hubs
126(1)
Improving Collaborative Commerce
127(1)
Representative Examples of Collaborative Commerce
127(2)
Social Collaboration
129(1)
Barriers to C-Commerce
129(1)
Managerial Issues
129(1)
Summary
130(3)
Closing Case: The University of Sheffield's E-Tendering System
133(1)
References
134(3)
5 Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce
137(30)
Opening Case: Compass Group Turns Managers into Detectives to Enhance E-Training
137(1)
5.1 Digital Government: An Overview
138(6)
Definition and Scope
138(2)
Government-to-Citizens
140(1)
Government-to-Business
141(1)
Government-to-Government
141(1)
Government-to-Employees and Internal Efficiency and Effectiveness
142(1)
Implementing E-Government
142(1)
The Transformation to E-Government
142(1)
E-Government 2.0 and Social Networking
142(1)
M-Government
143(1)
5.2 E-Learning, E-Training, and E-Books
144(7)
The Basics of E-Learning: Definitions and Concepts
144(1)
Benefits and Drawbacks of E-Learning
145(1)
Distance Learning and Online Universities
146(1)
Online Corporate Training
147(1)
Social Networks and E-Learning
148(1)
Visual Interactive Simulation
148(1)
E-Learning Management Systems
149(1)
Electronic Books (E-Books)
149(2)
5.3 Knowledge Management, Intelligent Systems, and Robots
151(5)
An Overview of Knowledge Management
151(1)
Knowledge Management Types and Activities
151(1)
Knowledge Sharing
152(1)
How is Knowledge Management Related to E-Commerce?
152(1)
KM and Social Networks
153(1)
Finding Expertise and/or Experts Electronically and the Use of Expert Location Systems
153(1)
Knowledge-Based and Intelligent Systems
154(2)
5.4 E-Health
156(1)
Definition
156(1)
Electronic Medical Record Systems (EMR)
156(1)
Doctors' System
156(1)
Patients Services
156(1)
Social Media and Commerce
156(1)
Medical Devices and Patients Surveillance
157(1)
Medical Research
157(1)
Administrative Purposes
157(1)
5.5 Consumer-to-Consumer Electronic Commerce
157(10)
E-Commerce: C2C Applications
157(1)
Person-to-Person Money Lending
158(1)
Managerial Issues
159(1)
Summary
159(3)
Closing Case: Henry Ford Health System Provides Superior Patient Experience Using IT and E-Commerce
162(1)
References
162(5)
Part III Emerging EC Platforms
6 Mobile Commerce and the Internet of Things
167(34)
Opening Case: Hertz Goes Mobile All the Way
167(2)
6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits
169(4)
Basic Concepts, Magnitude, and the Landscape
169(1)
The Attributes of M-Commerce
170(1)
An Overview of the Applications of M-Commerce
171(1)
The Benefits of M-Commerce
172(1)
6.2 The Enabling Infrastructure: Components and Services of Mobile Computing
173(2)
Overview of Mobile Computing
173(1)
Mobile Devices
173(1)
Mobile Computing Software and Services
174(1)
Voice Support Services
175(1)
Putting It All Together
175(1)
6.3 Mobile Financial Applications
175(2)
Mobile Banking
176(1)
Other Mobile Finance Applications
176(1)
6.4 Mobile Enterprise Solutions: From Supporting the Workforce to Improving Internal Operations
177(1)
Defining Mobile Enterprise (Enterprise Mobility)
177(1)
The Framework and Content of Mobile Enterprise Applications
177(1)
Mobile Workers
177(1)
Other Enterprise Mobile Applications
178(1)
Trends for 2015 and Beyond
178(1)
6.5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing
178(4)
Overview of Mobile Entertainment
178(1)
Mobile Streaming Music and Video Providers
179(1)
Entertainment in Cars
179(1)
Mobile Games
179(1)
Mobile Gambling
179(1)
Mobility and Sports
180(1)
Service Industry Consumer Applications
180(1)
Mobile Marketing: Shopping and Advertising
181(1)
6.6 Ubiquitous (Pervasive) Computing
182(3)
Overview of Ubiquitous Computing
182(1)
From Theory to Practice
183(1)
Case 6.1 EC Application: Big Data Analysis at INRIX Help People Avoid Traffic Jams
183(1)
Implementation Issues in Ubiquitous Computing
184(1)
6.7 The Internet of Things and M-Commerce
185(3)
The Essentials of IoT
185(1)
The Structure of IoT Applications
185(1)
The Major Benefits of IoT
185(1)
The Drivers of IoT
186(1)
How the IoT Works
186(1)
Illustrative Examples of Applications
186(1)
Smart Homes and Appliances
187(1)
Smart Cities
188(1)
Smart Cars
188(1)
6.8 Wearable Computing and Smart Gadgets: Watches, Fitness Trackers, and Glasses
188(2)
Wearable Computing Applications and Devices
188(1)
Enterprise Wearables
189(1)
Smartwatches
189(1)
Fitness (Activity) Trackers
189(1)
Digital (Smart) Glasses
190(1)
6.9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce
190(11)
M-Commerce Security and Privacy Issues
190(1)
Technological Barriers to M-Commerce
191(1)
Failures in Mobile Computing and M-Commerce
191(1)
Ethical, Legal, Privacy, and Health Issues in M-Commerce
191(1)
Enterprise Mobility Management
192(1)
Managerial Issues
192(1)
Summary
193(3)
Closing Case: Motorola Enterprise: Wireless Solutions for a Hospital and a Manufacturer
196(1)
References
197(4)
7 Social Commerce: Foundations, Social Marketing, and Advertising
201(34)
Opening Case: How Sony Uses Social Media for Improving CRM
201(2)
7.1 Social Commerce: Definitions and Evolution
203(1)
Definitions
203(1)
The Evolution of Social Commerce
203(1)
7.2 The Content of the Social Commerce Field
204(2)
The Landscape and Major Components of the Field
204(1)
Social Media Marketing
204(1)
Enterprise 2.0
205(1)
7.3 The Benefits and Limitations of Social Commerce
206(2)
Benefits to Customers
206(1)
Benefits to Retailers
206(1)
Benefits to Other Types of Enterprises
206(1)
The Social Business: An IBM Approach
207(1)
New or Improved Business Models
207(1)
Concerns and Limitations of Conducting Social Commerce
207(1)
7.4 Social Shopping: Concepts, Benefits, and Models
208(10)
Definitions and Drivers of Social Shopping
208(2)
Traditional E-Commerce Sites with Social Media Additions
210(1)
The Major Types and Models of Social Shopping
210(1)
Case 7.1 EC Application: Polyvore: A Trendsetter in Social Shopping
211(2)
Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces
213(2)
Other Shopping Aids and Services
215(1)
Social Marketplaces and Direct Sales
215(1)
Shopping for Virtual Goods in a Virtual Economy
216(1)
Real-Time Online Shopping
217(1)
Social Shopping in the Near Future
217(1)
7.5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions
218(3)
Social Ads and Social Apps
218(1)
Viral (Word-of-Mouth) Marketing and Social Networking
218(1)
Location-Based Advertisements and Social Networks
218(1)
Using YouTube and Other Social Presentation Sites for Advertising
219(1)
Using Twitter as an Advertising and Marketing Tool
220(1)
Other Innovative Ways to Advertise in Social Media
220(1)
7.6 Social Customer Service and CRM
221(14)
How Does Social Networking Empower Customers?
221(1)
Social CRM
222(1)
How to Serve the Social Customers
222(1)
The Benefits of Social CRM
222(1)
Case 7.2 EC Application: iRobot Uses Social Media for Multichannel CRM
223(1)
The Evolution of Social CRM
224(1)
Cipriani's Multidimensional Presentation
224(1)
Examples of Implementation of Social Customer Service and CRM
225(1)
Reputation Management System
226(1)
Managerial Issues
227(1)
Summary
227(2)
Closing Case: Groupon: Will the Company Prosper?
229(3)
References
232(3)
8 Social Enterprise and Other Social Commerce Topics
235(26)
Opening Case: How a Private Enterprise Network Transformed CEMEX into a Social Business
235(1)
8.1 Social Business and Social Enterprise
236(2)
Definitions: Social Business and Social Enterprise
236(1)
Business Networks
237(1)
The Benefits and Limitations of Enterprise Social Networking
238(1)
How Web 2.0 Tools Are Used by Enterprises
238(1)
8.2 Business-Oriented Public Social Networking
238(1)
Entrepreneur Networks
239(1)
8.3 Enterprise Social Networks
239(3)
Taxonomy of Social Enterprise Applications
240(1)
How Enterprise Social Networking Helps Employees and Organizations
240(1)
Support Services for Enterprise Social Networks
241(1)
How Companies Interface with Social Networking
242(1)
8.4 Social Networks-Based Job Markets
242(2)
Social Recruiting
242(1)
Virtual Job Fairs and Recruiting Events
243(1)
8.5 Social Entertainment
244(1)
Entertainment and Social Networks
244(1)
Multimedia Presentation and Sharing Sites
245(1)
8.6 Social Games and Gamification
245(2)
Games on Social Networks
246(1)
The Business Aspects of Social Games
246(1)
Educational Social Games
246(1)
Gamification
246(1)
8.7 Crowdsourcing and Crowdfunding
247(2)
Crowdsourcing as a Distributed Problem-Solving Enabler
247(1)
The Process of Crowdsourcing
248(1)
Successfully Deployed Crowdsourcing Systems: Some Representative Examples
248(1)
Tools for Crowdsourcing and Crowdfunding
249(1)
8.8 Social Collaboration (Collaboration 2.0) and the Future of Social Commerce
249(12)
Essentials of Social Collaboration
250(2)
The Future of Social Commerce
252(1)
Managerial Issues
252(1)
Summary
253(2)
Closing Case: LinkedIn: The Premier Public Business-Oriented Social Network
255(2)
References
257(4)
Part IV EC Supportive Services
9 Marketing and Advertising in E-Commerce
261(32)
Opening Case: Market Research Helps Del Monte Improve Dog Food
261(1)
9.1 Learning About Online Consumer Behavior
262(3)
A Model of Online Consumer Behavior
262(1)
The Major Influential Factors
263(2)
9.2 Personalization and Behavioral Marketing
265(2)
Personalization in E-Commerce
265(1)
Behavioral Marketing and Collaborative Filtering
266(1)
9.3 Market Research for E-Commerce
267(3)
Objectives and Concepts of Online Market Research
267(1)
Representative Market Research Approaches
267(3)
Limitations of Online Market Research and How to Overcome Them
270(1)
Biometric and Smartphone Marketing Helps Market Research
270(1)
9.4 Web Advertising
270(2)
Overview of Web Advertising
271(1)
Basic Internet Advertising Terminology
271(1)
Why Internet Advertising?
272(1)
9.5 Online Advertising Methods: From E-Mail to SEO and Video Ads
272(8)
Major Categories of Ads
272(1)
Banners
273(1)
Pop-Up and Similar Type Ads
274(1)
Search Engine Advertisement and Optimization
275(1)
Google: The Online Advertising King
276(3)
Augmented Reality in Advertising
279(1)
Advertising in Chat Rooms and Forums
280(1)
9.6 Mobile Marketing and Advertising
280(2)
Mobile Marketing and Mobile Commerce
280(2)
Mobile Marketing Implementation Guidelines
282(1)
Tools to Support Mobile Advertisement
282(1)
Mobile Ad Trends
282(1)
9.7 Advertising Strategies and Promotions
282(11)
Permission Advertising
282(1)
Other Advertising Strategies
283(1)
Localization in Advertising
284(1)
Developing an Online Advertising Plan
284(1)
Advertising on Facebook
285(1)
Managerial Issues
285(1)
Summary
286(3)
Closing Case: Johnson & Johnson Uses New Media Marketing
289(1)
References
290(3)
10 E-Commerce Security and Fraud Issues and Protections
293(38)
Opening Case: How State University of New York College at Old Westbury Controls Its Internet Use
293(1)
10.1 The Information Security Problem
294(5)
What Is EC Security?
294(2)
Security Risks in Mobile Devices
296(1)
Cyberwars and Cyberespionage Across Borders
296(1)
The Drivers of EC Security Problems
297(1)
The Darknet and the Underground Economy
298(1)
10.2 Basic E-Commerce Security Issues and Landscape
299(4)
Basic Security Terminology
299(1)
The EC Security Battleground
300(1)
The Threats, Attacks, and Attackers
300(1)
The Targets of the Attacks in Vulnerable Areas
301(1)
EC Security Requirements
302(1)
The Defense: Defenders, Strategy, and Methods
303(1)
10.3 Technical Malware Attack Methods: From Viruses to Denial of Service
303(4)
Technical and Nontechnical Attacks: An Overview
304(1)
The Major Technical Attack Methods
304(1)
Malware (Malicious Code): Viruses, Worms, and Trojan Horses
304(3)
10.4 Nontechnical Methods: From Phishing to Spam and Fraud
307(5)
Social Engineering and Fraud
307(1)
Social Phishing
308(1)
Fraud and Scams on the Internet
308(2)
Top Ten Attacks and Remedies
310(1)
Identity Theft and Identify Fraud
310(1)
Cyber Bank Robberies
310(1)
Spam Attacks
310(1)
Spy ware
311(1)
Social Networking Makes Social Engineering Easy
311(1)
Data Breach (Leak)
311(1)
10.5 The Information Assurance Model and Defense Strategy
312(2)
Confidentiality, Integrity, and Availability
312(1)
Authentication, Authorization, and Nonrepudiation
312(1)
E-Commerce Security Strategy
312(1)
The Defense Side EC Systems
313(1)
10.6 Defending Information Systems and E-Commerce
314(5)
The Defense I Access Control, Encryption, and PKI
314(2)
The Defense II Securing E-Commerce Networks
316(1)
The Defense III General Controls, Spam, Pop Ups, and Social Engineering Controls
317(1)
Business Continuity and Disaster Recovery
318(1)
10.7 Consumer and Seller Protection from Online Fraud
319(3)
Consumer (Buyer) Protection
319(1)
Seller Protection
320(1)
Protecting Marketplaces and Social Network Services
321(1)
Protecting Both Buyers and Sellers: Using Electronic Signatures and Other Security Features
321(1)
10.8 Implementing Enterprisewide E-Commerce Security
322(9)
The Drivers of EC Security Management
322(1)
Senior Management Commitment and Support
322(1)
EC Security Policies and Training
322(1)
EC Risk Analysis and Ethical Issues
322(1)
Why Is It Difficult to Stop Internet Crime?
323(1)
Protecting Mobile Devices, Networks, and Applications
323(1)
Managerial Issues
324(1)
Summary
324(4)
Closing Case: How One Bank Stopped Scams, Spams, and Cybercriminals
328(1)
References
329(2)
11 Electronic Commerce Payment Systems and Order Fulfillment
331(52)
Opening Case: Cross-Border EC---Partnering with Tmall Global
331(4)
11.1 Changing Retail Landscape
335(3)
Omni-Channel Retail
335(1)
Cash Versus Noncash Transactions
335(1)
Move to Mobile
336(1)
Implications for EC Payments
337(1)
Critical Mass
337(1)
11.2 Using Payment Cards Online
338(4)
Processing Cards Online
339(2)
Fraudulent Card Transactions
341(1)
11.3 Smart Cards
342(2)
Types of Smart Cards
342(1)
Stored-Value Cards
343(1)
Applications of Smart Cards
343(1)
11.4 EC Micropayments
344(4)
Case 11.1 EC Application: Innovative Credit Card Micropayments for the Korean Metropolitan Unified Fare System
346(2)
11.5 Paypal and Other Third-Party Payment Gateways
348(1)
11.6 Mobile Payments
349(4)
Types of Mobile Payments
349(4)
11.7 Digital and Virtual Currencies
353(6)
Types of Digital Currencies
353(1)
Bitcoin and Other Cryptocurrencies
354(5)
11.8 Order Fulfillment and Logistics: An Overview
359(4)
Basic Concepts of Order Fulfillment and Logistics
359(1)
The EC Order Fulfillment Process
359(2)
Case 11.2 EC Application: Amazon the "King of Supply Chains"
361(2)
11.9 Problems in Order Fulfillment Along Supply Chains
363(1)
11.10 Solutions to Order Fulfillment Problems Along the Supply Chain
364(19)
Improvements in the Order-Taking Activity
364(1)
Warehousing and Inventory Management Improvements
364(1)
Changing the Structure and Process of the Supply Chain
365(1)
Speeding Up Deliveries: From Same Day to a Few Minutes
365(2)
Partnering Efforts and Outsourcing Logistics
367(1)
Integrated Global Logistics Program
368(1)
Order Fulfillment in Make-to-Order (MTO) and Mass Customization
368(1)
Handling Returns (Reverse Logistics)
368(1)
Order Fulfillment in B2B
369(1)
Innovative E-Fulfillment Strategies
370(1)
Supply Chain Planning and Execution Software
370(1)
Managerial Issues
370(2)
Summary
372(4)
Closing Case: Send Money Home---M-Pesa and the Kenya Experience
376(3)
References
379(4)
Part V E-Commerce Strategy and Implementation
12 Implementation Issues: From Globalization to Justification, Privacy, and Regulation
383(32)
Opening Case: Telstra Corporation Helps Its Corporate Customers Justify EC Initiatives
383(2)
12.1 Why Justify E-Commerce Investments? How Can They Be Justified?
385(2)
Increased Pressure for Financial Justification
385(1)
Other Reasons Why EC Justification Is Needed
385(1)
EC Investment Categories and Benefits
385(1)
How Is an EC Investment Justified?
385(1)
What Needs to Be Justified? When Should Justification Take Place?
386(1)
Using Metrics in EC Justification
386(1)
Web Analytics
387(1)
The Process of Justifying EC and IT Projects
387(1)
12.2 A Strategy for Global E-Commerce
387(4)
Benefits and Extent of Global Operations
388(1)
Barriers to Global E-Commerce
388(2)
Breaking Down the Barriers to Global E-Commerce
390(1)
12.3 E-Commerce Strategy for Small and Medium-Sized Enterprises
391(1)
Globalization and SMEs
391(1)
Resources to Support SME Activities in EC
391(1)
SMEs and Social Networks
392(1)
12.4 Opportunities for Success in E-Commerce and Avoiding Failure
392(3)
Case 12.1 EC Application: Aldi Supermarket Trying E-Commerce in the UK.
392(1)
Factors that Determine E-Commerce Success
393(1)
E-Commerce Successes
393(1)
Cultural Differences in EC Successes and Failures
394(1)
12.5 Ethical Challenges and Guidelines
395(1)
Ethical Principles and Guidelines
395(1)
Business Ethics
395(1)
EC Ethical and Legal Issues
396(1)
12.6 Intellectual Property Law and Copyright Infringement
396(2)
Intellectual Property in E-Commerce
396(2)
12.7 Privacy Rights, Protection, and Free Speech
398(6)
Privacy in E-Commerce
399(1)
Social Networks Changing the Landscape of Privacy and Its Protection
399(1)
Privacy Rights and Protection
399(1)
Free Speech Online Versus Privacy Protection
400(1)
The Price of Protecting an Individual's Privacy
401(1)
Case 12.2 EC Application: School Administrators Used Webcams to Spy on Students at Home
401(1)
How Information About Individuals Is Collected and Used Online
401(1)
Privacy Protection by Information Technologies
402(1)
Privacy Issues in Web 2.0 Tools and Social Networks
403(1)
Privacy Protection by Ethical Principles
403(1)
Privacy Protection in Countries Other than the United States
403(1)
12.8 The Future of E-Commerce
404(11)
Some Key Factors for the Future of E-Commerce
404(1)
Integrating the Marketplace with the Marketspace
404(1)
M-Commerce
405(1)
Social Commerce
405(1)
Future Technological Trends that May Accelerate the Speed of E-Commerce
405(1)
Future Trends That Are Limiting the Spread of EC
405(1)
Enjoy Some Interesting Videos About the Future of E-Commerce
405(1)
Managerial Issues
406(1)
Summary
406(4)
Closing Case: The Pirate Bay and the Future of File Sharing
410(1)
References
411(4)
Glossary 415(10)
Index 425
Efraim Turban is a visiting scholar at the Pacific Institute for Information System Management, University of Hawaii.  He earned his M.B.A. and Ph.D. at the University of California, Berkeley. Previously, he was on the staff of several universities including City University of Hong Kong, Lehigh University, Florida International University, California State University Long Beach, Eastern Illinois University, and the University of Southern California. Dr. Turban is the author of over 100 refereed papers published in leading journals such as Management Science, MIS Quarterly, and Decision Support Systems. He is also the author of 20 books including Electronic Commerce: A Managerial Perspective and Information Technology for Management. He is also a consultant to major corporations worldwide. Dr. Turban's current areas of interest are Web-based decision support systems, using intelligent agents in electronic commerce systems, and collaboration issues in global electronic commerce.





Judy Whiteside attended Eastern Illinois University and received a B.S. in Recreation in 1972. She is a research specialist in e-commerce. She worked at Eastern Illinois University in the College of Business from 1989 to 2006. During this period she scheduled all the classes in business and the MBA program as well as ordering all the text books for the college. She proof read and edited books by Dr. Turban including Management Science, Decision Support and Expert Systems, Information Technology, Artificial Intelligence, E-Commerce, and Social Commerce. Over the years her duties increased to include research, updating information, and adding new views to the books. She served as coordinator of the books that include many co-authors both English speaking and English as a second language persons, so syntax became part of what she does. An innovative thinker and problem solver, she has added ideas to the books as theyve come along. She also coauthored the Introduction to E-Commerce book and developed the PowerPoint presentations for a number of the books.





David King earned his Ph.D. from the University of North Carolina at Chapel Hill.  He worked for over 30 years as a manager and executive responsible for the design and development of large scale enterprise commercial software in the supply chain planning, retail planning and performance management arenas. Prior to retiring in 2014, he was the EVP of Product Development and Management at JDA Software.  In addition to his work in commercial software, he has also authored and co-authored a number of published research papers and books in the areas of intelligent decision support, business intelligence, performance management, and e-commerce.





Jon C. Outland, is the System Division Chair of Business for Herzing University, Menomonee Falls, Wisconsin. He holds a Ph.D. in Business Administration as well as a Masters in Business Administration (MBA), and a Masters of Science in Information Systems with an Electronic Commerce concentration. Dr. Outland teaches many courses in the MBA program, and specializes in concepts related to Project and Information Technology Management. He has been teaching and developing e-commerce and other business/IT courses online for over 17 years. Dr. Outland has more than 20 years of industry experience in high-tech companies and has been helping firms deploy e-commerce solutions since 1998. He is a certified Project Management Professional (PMP), and is personally interested in the creation and marketing of online solutions for small to medium-sized businesses.