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Part I Introduction to E-Commerce and E-Marketplaces |
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1 Overview of Electronic Commerce and Social Commerce |
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3 | (32) |
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Opening Case: How Starbucks Is Changing to a Digital and Social Enterprise |
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3 | (3) |
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1.1 Electronic Commerce: Definitions and Concepts |
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6 | (1) |
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Defining Electronic Commerce |
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6 | (1) |
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6 | (1) |
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6 | (1) |
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Electronic Markets and Networks |
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7 | (1) |
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1.2 The Electronic Commerce Field: Growth, Content, Classification, and a Brief History |
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7 | (5) |
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The Content and Framework of E-Commerce |
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7 | (1) |
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8 | (1) |
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Classification of EC by the Nature of the Transactions and the Relationships Among Participants |
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8 | (2) |
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10 | (1) |
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Case 1.1 EC Application: Net-a-Porter: Dress for Success |
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11 | (1) |
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1.3 Drivers and Benefits of E-Commerce |
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12 | (2) |
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The Drivers of E-Commerce |
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12 | (1) |
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The Benefits of E-Commerce |
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12 | (2) |
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1.4 Social Computing and Commerce |
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14 | (2) |
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14 | (1) |
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14 | (1) |
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14 | (1) |
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Social Networks and Social Network Services |
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15 | (1) |
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Enterprise Social Networks |
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15 | (1) |
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15 | (1) |
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The Major Tools of Web 2.0 |
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16 | (1) |
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1.5 The Digital and Social Worlds: Economy, Enterprises, and Society |
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16 | (5) |
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17 | (1) |
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18 | (1) |
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The Social Business (Enterprise) |
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19 | (1) |
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The Digital Revolution and Society |
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19 | (2) |
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1.6 Electronic Commerce Business Models |
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21 | (3) |
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The Structure and Properties of Business Models |
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21 | (2) |
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Typical EC Business Models |
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23 | (1) |
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Classification of Business Models in E-Commerce |
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24 | (1) |
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1.7 The Limitations, Impacts, and the Future of E-Commerce |
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24 | (2) |
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The Limitations and Barriers of EC |
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24 | (1) |
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25 | (1) |
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25 | (1) |
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1.8 Overview of This Book |
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26 | (9) |
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Part I Introduction to E-Commerce and E-Marketplaces |
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26 | (1) |
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27 | (1) |
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Part III Emerging EC Delivery Platforms |
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27 | (1) |
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Part IV EC Support Services |
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27 | (1) |
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Part V EC Strategy and Implementation |
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27 | (1) |
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27 | (1) |
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27 | (1) |
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27 | (1) |
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28 | (2) |
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Closing Case: E-Commerce at the National Football League (NFL) |
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30 | (2) |
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32 | (3) |
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2 E-Commerce: Mechanisms, Platforms, and Tools |
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35 | (32) |
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Opening Case: Pinterest---A New Kid on the E-Commerce Block |
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35 | (2) |
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2.1 Electronic Commerce Mechanisms: An Overview |
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37 | (2) |
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EC Activities and Support Mechanisms |
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37 | (1) |
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The Online Purchasing Process |
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38 | (1) |
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39 | (2) |
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39 | (1) |
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The Components and Participants in E-Marketplaces |
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39 | (1) |
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Disintermediation and Reintermediation |
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40 | (1) |
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Case 2.1 EC Application: How Blue Nile Inc. Is Changing the Jewelry Industry |
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40 | (1) |
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41 | (1) |
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2.3 Customer Shopping Mechanisms: Webstores, Malls, and Portals |
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41 | (3) |
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41 | (1) |
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42 | (1) |
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Web (Information) Portals |
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42 | (1) |
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The Roles and Value of Intermediaries in E-Marketplaces |
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43 | (1) |
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2.4 Merchant Solutions: Electronic Catalogs, Search Engines, and Shopping Carts |
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44 | (2) |
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44 | (1) |
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EC Search Activities, Types, and Engines |
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44 | (1) |
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45 | (1) |
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2.5 Auctions, Bartering, and Negotiating Online |
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46 | (4) |
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Definition and Characteristics |
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46 | (1) |
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46 | (1) |
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Traditional Auctions Versus E-Auctions |
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46 | (1) |
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47 | (1) |
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48 | (1) |
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Limitations of E-Auctions |
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48 | (1) |
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49 | (1) |
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50 | (1) |
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2.6 Virtual Communities and Social Networks |
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50 | (5) |
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Characteristics of Traditional Online Communities and Their Classification |
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50 | (1) |
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Social Network Service Sites |
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51 | (1) |
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Business-Oriented Public Social Networks |
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52 | (1) |
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Case 2.2 EC Application: Craigslist: The Ultimate Online Classified Community |
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52 | (1) |
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Private (or Enterprise) Social Networks |
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53 | (1) |
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Business Models and Services Related to Social Networking |
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53 | (1) |
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53 | (1) |
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53 | (1) |
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Recent Innovative Tools and Platforms for Social Networking |
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54 | (1) |
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2.7 Emerging EC Platforms: Augmented Reality and Crowdsourcing |
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55 | (2) |
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55 | (1) |
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55 | (2) |
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2.8 The Future: Web 3.0, Web 4.0, and Web 5.0 |
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57 | (10) |
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Web 3.0: What Does the Future Hold? |
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57 | (1) |
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The Technological Environment |
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58 | (1) |
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59 | (1) |
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59 | (3) |
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Closing Case: Madagascar's Port Modernizes Customs with TradeNet |
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62 | (1) |
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63 | (4) |
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Part II E-Commerce Major Applications |
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3 Retailing in Electronic Commerce: Products and Services |
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67 | (34) |
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Opening Case: Amazon.com---The King of E-Tailing |
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67 | (2) |
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3.1 Internet Marketing and B2C Electronic Retailing |
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69 | (2) |
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Overview of Electronic Retailing |
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69 | (1) |
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Size and Growth of the B2C Market |
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70 | (1) |
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Characteristics and Advantages of Successful E-Tailing |
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70 | (1) |
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3.2 E-Tailing Business Models |
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71 | (3) |
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Classification of Models by Distribution Channel |
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72 | (1) |
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73 | (1) |
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Malls with Shared Services |
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73 | (1) |
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Other B2C Models and Special Retailing |
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74 | (1) |
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74 | (1) |
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3.3 Online Travel and Tourism (Hospitality) Services |
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74 | (3) |
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Characteristics of Online Travel |
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75 | (1) |
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Case 3.1 EC Application: WAYN: A Lifestyle and Travel Social Network |
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76 | (1) |
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Benefits, Limitations, and Competition in Online Travel Services |
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76 | (1) |
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Competition in Online Travel |
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76 | (1) |
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76 | (1) |
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3.4 Employment and the Online Job Market |
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77 | (2) |
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77 | (1) |
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Benefits and Limitations of the Electronic Job Market |
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78 | (1) |
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3.5 Online Real Estate, Insurance, and Stock Trading |
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79 | (1) |
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79 | (1) |
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79 | (1) |
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Online Stock Trading and Investments |
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79 | (1) |
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3.6 Online Banking and Personal Finance |
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80 | (3) |
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80 | (1) |
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Online Banking Capabilities |
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81 | (1) |
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81 | (1) |
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Case 3.2 EC Application: Security for Online Bank Transactions |
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81 | (1) |
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Online Billing and Bill Paying |
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82 | (1) |
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3.7 On-Demand Delivery of Products, Digital Items, Entertainment, and Gaming |
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83 | (2) |
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On-Demand Delivery of Products |
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83 | (1) |
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Online Delivery of Digital Products, Entertainment, and Media |
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83 | (1) |
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Internet TV and Internet Radio |
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84 | (1) |
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84 | (1) |
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85 | (1) |
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3.8 Online Purchasing Decision Aids |
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85 | (3) |
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85 | (1) |
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Price and Quality Comparison by Shopbot Software Agents |
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86 | (1) |
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Ratings, Reviews, and Recommendation Sites |
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86 | (1) |
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Comparison Shopping Websites |
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87 | (1) |
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87 | (1) |
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Other Shopping Assisting Tools |
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87 | (1) |
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88 | (1) |
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3.9 The New Face of Retail Competition: Retailers Versus E-Tailers |
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88 | (3) |
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The Online Versus Off-Line Competition: An Overview |
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88 | (1) |
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Retailers Versus E-Tailers |
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89 | (1) |
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Examples of Click-and-Brick Retailers |
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89 | (1) |
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What Can Traditional Retailers Do? |
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90 | (1) |
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3.10 Issues in E-Tailing and Lessons Learned |
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91 | (10) |
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Disintermediation and Reintermediation |
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91 | (1) |
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92 | (1) |
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Product and Service Customization and Personalization |
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92 | (1) |
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Lessons Learned from Failures and Lack of Success of E-Tailers |
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92 | (1) |
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92 | (1) |
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93 | (4) |
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Closing Case: Etsy---A Social-Oriented B2C Marketplace |
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97 | (1) |
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98 | (3) |
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4 Business-to-Business E-Commerce |
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101 | (36) |
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Opening Case: Alibaba.com---The World's Largest B2B Marketplace |
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101 | (3) |
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4.1 Concepts, Characteristics, and Models of B2B E-Commerce |
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104 | (5) |
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Basic B2B Concepts and Process |
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104 | (1) |
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The Basic Types of B2B Transactions and Activities |
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104 | (1) |
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The Basic Types of B2B E-Marketplaces and Services |
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104 | (1) |
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Market Size and Content of B2B |
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105 | (1) |
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105 | (2) |
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Service Industries Online in B2B |
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107 | (1) |
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The Benefits and Limitations of B2B |
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108 | (1) |
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4.2 B2B Marketing: Sell-Side E-Marketplaces |
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109 | (1) |
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109 | (1) |
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Sales from Catalogs: Webstores |
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109 | (1) |
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Comprehensive Sell-Side Systems |
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110 | (1) |
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Selling via Distributors and Other Intermediaries |
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110 | (1) |
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4.3 Selling via E-Auctions |
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110 | (2) |
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The Benefits of Auctions on the Sell-Side |
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111 | (1) |
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Auctioning from the Company's Own Site |
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111 | (1) |
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Using Intermediaries in Auctions |
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111 | (1) |
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Examples of B2B Forward Auctions |
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111 | (1) |
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4.4 One-from-Many: E-Procurement at Buy-Side E-Marketplaces |
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112 | (3) |
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Inefficiencies in Traditional Procurement Management |
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112 | (1) |
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112 | (1) |
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113 | (1) |
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The Benefits and Limitations of E-Procurement |
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114 | (1) |
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4.5 Reverse Auctions at Buy-Side E-Marketplaces (E-Tendering) |
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115 | (3) |
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The Major Benefits of Reverse Auctions |
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116 | (1) |
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Conducting Reverse Auctions |
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116 | (1) |
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Case 4.1 EC Application: Branas Isaf Competes by Using E-Tendering |
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117 | (1) |
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4.6 Other E-Procurement Methods |
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118 | (1) |
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118 | (1) |
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118 | (1) |
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Buying from Other Sources |
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118 | (1) |
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Acquisition via Electronic Bartering |
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118 | (1) |
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Selecting an Appropriate E-Procurement Solution |
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119 | (1) |
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4.7 B2B Exchanges (E-Marketplaces): Definitions and Concepts |
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119 | (4) |
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120 | (1) |
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Functions of and Services Provided by Exchanges |
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120 | (1) |
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Ownership of B2B Exchanges |
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121 | (1) |
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Dynamic Pricing in B2B Exchanges |
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122 | (1) |
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Advantages, Limitations, and the Revenue Model of Exchanges |
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122 | (1) |
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4.8 B2B in Web 2.0 and Social Networking |
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123 | (2) |
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123 | (1) |
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The Opportunities of Social Commerce in B2B |
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123 | (1) |
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The Use of Web 2.0 Tools in B2B |
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124 | (1) |
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Virtual Trade Shows and Trade Fairs |
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124 | (1) |
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124 | (1) |
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Examples of Other Activities of B2B Social Networks |
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125 | (1) |
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The Future of B2B Social Networking |
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125 | (1) |
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4.9 Collaborative Commerce |
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125 | (12) |
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Essentials of Collaborative Commerce |
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125 | (1) |
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The Elements and Processes of C-Commerce |
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126 | (1) |
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126 | (1) |
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Improving Collaborative Commerce |
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127 | (1) |
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Representative Examples of Collaborative Commerce |
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127 | (2) |
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129 | (1) |
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129 | (1) |
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129 | (1) |
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130 | (3) |
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Closing Case: The University of Sheffield's E-Tendering System |
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133 | (1) |
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134 | (3) |
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5 Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce |
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137 | (30) |
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Opening Case: Compass Group Turns Managers into Detectives to Enhance E-Training |
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137 | (1) |
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5.1 Digital Government: An Overview |
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138 | (6) |
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138 | (2) |
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140 | (1) |
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141 | (1) |
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141 | (1) |
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Government-to-Employees and Internal Efficiency and Effectiveness |
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142 | (1) |
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Implementing E-Government |
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142 | (1) |
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The Transformation to E-Government |
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142 | (1) |
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E-Government 2.0 and Social Networking |
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142 | (1) |
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143 | (1) |
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5.2 E-Learning, E-Training, and E-Books |
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144 | (7) |
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The Basics of E-Learning: Definitions and Concepts |
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144 | (1) |
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Benefits and Drawbacks of E-Learning |
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145 | (1) |
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Distance Learning and Online Universities |
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146 | (1) |
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Online Corporate Training |
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147 | (1) |
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Social Networks and E-Learning |
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148 | (1) |
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Visual Interactive Simulation |
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148 | (1) |
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E-Learning Management Systems |
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149 | (1) |
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Electronic Books (E-Books) |
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149 | (2) |
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5.3 Knowledge Management, Intelligent Systems, and Robots |
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151 | (5) |
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An Overview of Knowledge Management |
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151 | (1) |
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Knowledge Management Types and Activities |
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151 | (1) |
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152 | (1) |
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How is Knowledge Management Related to E-Commerce? |
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152 | (1) |
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153 | (1) |
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Finding Expertise and/or Experts Electronically and the Use of Expert Location Systems |
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153 | (1) |
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Knowledge-Based and Intelligent Systems |
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154 | (2) |
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156 | (1) |
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156 | (1) |
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Electronic Medical Record Systems (EMR) |
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156 | (1) |
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156 | (1) |
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156 | (1) |
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Social Media and Commerce |
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156 | (1) |
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Medical Devices and Patients Surveillance |
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157 | (1) |
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157 | (1) |
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157 | (1) |
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5.5 Consumer-to-Consumer Electronic Commerce |
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157 | (10) |
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E-Commerce: C2C Applications |
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157 | (1) |
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Person-to-Person Money Lending |
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158 | (1) |
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159 | (1) |
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159 | (3) |
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Closing Case: Henry Ford Health System Provides Superior Patient Experience Using IT and E-Commerce |
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162 | (1) |
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162 | (5) |
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Part III Emerging EC Platforms |
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6 Mobile Commerce and the Internet of Things |
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167 | (34) |
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Opening Case: Hertz Goes Mobile All the Way |
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167 | (2) |
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6.1 Mobile Commerce: Concepts, Landscape, Attributes, Drivers, Applications, and Benefits |
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169 | (4) |
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Basic Concepts, Magnitude, and the Landscape |
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169 | (1) |
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The Attributes of M-Commerce |
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170 | (1) |
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An Overview of the Applications of M-Commerce |
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171 | (1) |
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The Benefits of M-Commerce |
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172 | (1) |
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6.2 The Enabling Infrastructure: Components and Services of Mobile Computing |
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173 | (2) |
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Overview of Mobile Computing |
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173 | (1) |
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173 | (1) |
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Mobile Computing Software and Services |
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174 | (1) |
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175 | (1) |
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175 | (1) |
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6.3 Mobile Financial Applications |
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175 | (2) |
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176 | (1) |
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Other Mobile Finance Applications |
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176 | (1) |
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6.4 Mobile Enterprise Solutions: From Supporting the Workforce to Improving Internal Operations |
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177 | (1) |
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Defining Mobile Enterprise (Enterprise Mobility) |
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177 | (1) |
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The Framework and Content of Mobile Enterprise Applications |
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177 | (1) |
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177 | (1) |
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Other Enterprise Mobile Applications |
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178 | (1) |
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Trends for 2015 and Beyond |
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178 | (1) |
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6.5 Mobile Entertainment, Gaming, Consumer Services, and Mobile Marketing |
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178 | (4) |
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Overview of Mobile Entertainment |
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178 | (1) |
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Mobile Streaming Music and Video Providers |
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179 | (1) |
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179 | (1) |
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179 | (1) |
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179 | (1) |
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180 | (1) |
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Service Industry Consumer Applications |
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180 | (1) |
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Mobile Marketing: Shopping and Advertising |
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181 | (1) |
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6.6 Ubiquitous (Pervasive) Computing |
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182 | (3) |
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Overview of Ubiquitous Computing |
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182 | (1) |
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183 | (1) |
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Case 6.1 EC Application: Big Data Analysis at INRIX Help People Avoid Traffic Jams |
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183 | (1) |
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Implementation Issues in Ubiquitous Computing |
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184 | (1) |
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6.7 The Internet of Things and M-Commerce |
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185 | (3) |
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185 | (1) |
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The Structure of IoT Applications |
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185 | (1) |
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The Major Benefits of IoT |
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185 | (1) |
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186 | (1) |
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186 | (1) |
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Illustrative Examples of Applications |
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186 | (1) |
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Smart Homes and Appliances |
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187 | (1) |
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188 | (1) |
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188 | (1) |
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6.8 Wearable Computing and Smart Gadgets: Watches, Fitness Trackers, and Glasses |
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188 | (2) |
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Wearable Computing Applications and Devices |
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188 | (1) |
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189 | (1) |
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189 | (1) |
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Fitness (Activity) Trackers |
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189 | (1) |
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190 | (1) |
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6.9 Implementation Issues in Mobile Commerce: From Security and Privacy to Barriers to M-Commerce |
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190 | (11) |
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M-Commerce Security and Privacy Issues |
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190 | (1) |
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Technological Barriers to M-Commerce |
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191 | (1) |
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Failures in Mobile Computing and M-Commerce |
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191 | (1) |
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Ethical, Legal, Privacy, and Health Issues in M-Commerce |
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191 | (1) |
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Enterprise Mobility Management |
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192 | (1) |
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192 | (1) |
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193 | (3) |
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Closing Case: Motorola Enterprise: Wireless Solutions for a Hospital and a Manufacturer |
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196 | (1) |
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197 | (4) |
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7 Social Commerce: Foundations, Social Marketing, and Advertising |
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201 | (34) |
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Opening Case: How Sony Uses Social Media for Improving CRM |
|
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201 | (2) |
|
7.1 Social Commerce: Definitions and Evolution |
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203 | (1) |
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|
203 | (1) |
|
The Evolution of Social Commerce |
|
|
203 | (1) |
|
7.2 The Content of the Social Commerce Field |
|
|
204 | (2) |
|
The Landscape and Major Components of the Field |
|
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204 | (1) |
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|
204 | (1) |
|
|
205 | (1) |
|
7.3 The Benefits and Limitations of Social Commerce |
|
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206 | (2) |
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206 | (1) |
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|
206 | (1) |
|
Benefits to Other Types of Enterprises |
|
|
206 | (1) |
|
The Social Business: An IBM Approach |
|
|
207 | (1) |
|
New or Improved Business Models |
|
|
207 | (1) |
|
Concerns and Limitations of Conducting Social Commerce |
|
|
207 | (1) |
|
7.4 Social Shopping: Concepts, Benefits, and Models |
|
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208 | (10) |
|
Definitions and Drivers of Social Shopping |
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208 | (2) |
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Traditional E-Commerce Sites with Social Media Additions |
|
|
210 | (1) |
|
The Major Types and Models of Social Shopping |
|
|
210 | (1) |
|
Case 7.1 EC Application: Polyvore: A Trendsetter in Social Shopping |
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211 | (2) |
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Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces |
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213 | (2) |
|
Other Shopping Aids and Services |
|
|
215 | (1) |
|
Social Marketplaces and Direct Sales |
|
|
215 | (1) |
|
Shopping for Virtual Goods in a Virtual Economy |
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|
216 | (1) |
|
Real-Time Online Shopping |
|
|
217 | (1) |
|
Social Shopping in the Near Future |
|
|
217 | (1) |
|
7.5 Social Advertising: From Viral Advertising to Microblogging and Other Promotions |
|
|
218 | (3) |
|
Social Ads and Social Apps |
|
|
218 | (1) |
|
Viral (Word-of-Mouth) Marketing and Social Networking |
|
|
218 | (1) |
|
Location-Based Advertisements and Social Networks |
|
|
218 | (1) |
|
Using YouTube and Other Social Presentation Sites for Advertising |
|
|
219 | (1) |
|
Using Twitter as an Advertising and Marketing Tool |
|
|
220 | (1) |
|
Other Innovative Ways to Advertise in Social Media |
|
|
220 | (1) |
|
7.6 Social Customer Service and CRM |
|
|
221 | (14) |
|
How Does Social Networking Empower Customers? |
|
|
221 | (1) |
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|
222 | (1) |
|
How to Serve the Social Customers |
|
|
222 | (1) |
|
The Benefits of Social CRM |
|
|
222 | (1) |
|
Case 7.2 EC Application: iRobot Uses Social Media for Multichannel CRM |
|
|
223 | (1) |
|
The Evolution of Social CRM |
|
|
224 | (1) |
|
Cipriani's Multidimensional Presentation |
|
|
224 | (1) |
|
Examples of Implementation of Social Customer Service and CRM |
|
|
225 | (1) |
|
Reputation Management System |
|
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226 | (1) |
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|
227 | (1) |
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227 | (2) |
|
Closing Case: Groupon: Will the Company Prosper? |
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|
229 | (3) |
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|
232 | (3) |
|
8 Social Enterprise and Other Social Commerce Topics |
|
|
235 | (26) |
|
Opening Case: How a Private Enterprise Network Transformed CEMEX into a Social Business |
|
|
235 | (1) |
|
8.1 Social Business and Social Enterprise |
|
|
236 | (2) |
|
Definitions: Social Business and Social Enterprise |
|
|
236 | (1) |
|
|
237 | (1) |
|
The Benefits and Limitations of Enterprise Social Networking |
|
|
238 | (1) |
|
How Web 2.0 Tools Are Used by Enterprises |
|
|
238 | (1) |
|
8.2 Business-Oriented Public Social Networking |
|
|
238 | (1) |
|
|
239 | (1) |
|
8.3 Enterprise Social Networks |
|
|
239 | (3) |
|
Taxonomy of Social Enterprise Applications |
|
|
240 | (1) |
|
How Enterprise Social Networking Helps Employees and Organizations |
|
|
240 | (1) |
|
Support Services for Enterprise Social Networks |
|
|
241 | (1) |
|
How Companies Interface with Social Networking |
|
|
242 | (1) |
|
8.4 Social Networks-Based Job Markets |
|
|
242 | (2) |
|
|
242 | (1) |
|
Virtual Job Fairs and Recruiting Events |
|
|
243 | (1) |
|
|
244 | (1) |
|
Entertainment and Social Networks |
|
|
244 | (1) |
|
Multimedia Presentation and Sharing Sites |
|
|
245 | (1) |
|
8.6 Social Games and Gamification |
|
|
245 | (2) |
|
|
246 | (1) |
|
The Business Aspects of Social Games |
|
|
246 | (1) |
|
|
246 | (1) |
|
|
246 | (1) |
|
8.7 Crowdsourcing and Crowdfunding |
|
|
247 | (2) |
|
Crowdsourcing as a Distributed Problem-Solving Enabler |
|
|
247 | (1) |
|
The Process of Crowdsourcing |
|
|
248 | (1) |
|
Successfully Deployed Crowdsourcing Systems: Some Representative Examples |
|
|
248 | (1) |
|
Tools for Crowdsourcing and Crowdfunding |
|
|
249 | (1) |
|
8.8 Social Collaboration (Collaboration 2.0) and the Future of Social Commerce |
|
|
249 | (12) |
|
Essentials of Social Collaboration |
|
|
250 | (2) |
|
The Future of Social Commerce |
|
|
252 | (1) |
|
|
252 | (1) |
|
|
253 | (2) |
|
Closing Case: LinkedIn: The Premier Public Business-Oriented Social Network |
|
|
255 | (2) |
|
|
257 | (4) |
|
Part IV EC Supportive Services |
|
|
|
9 Marketing and Advertising in E-Commerce |
|
|
261 | (32) |
|
Opening Case: Market Research Helps Del Monte Improve Dog Food |
|
|
261 | (1) |
|
9.1 Learning About Online Consumer Behavior |
|
|
262 | (3) |
|
A Model of Online Consumer Behavior |
|
|
262 | (1) |
|
The Major Influential Factors |
|
|
263 | (2) |
|
9.2 Personalization and Behavioral Marketing |
|
|
265 | (2) |
|
Personalization in E-Commerce |
|
|
265 | (1) |
|
Behavioral Marketing and Collaborative Filtering |
|
|
266 | (1) |
|
9.3 Market Research for E-Commerce |
|
|
267 | (3) |
|
Objectives and Concepts of Online Market Research |
|
|
267 | (1) |
|
Representative Market Research Approaches |
|
|
267 | (3) |
|
Limitations of Online Market Research and How to Overcome Them |
|
|
270 | (1) |
|
Biometric and Smartphone Marketing Helps Market Research |
|
|
270 | (1) |
|
|
270 | (2) |
|
Overview of Web Advertising |
|
|
271 | (1) |
|
Basic Internet Advertising Terminology |
|
|
271 | (1) |
|
Why Internet Advertising? |
|
|
272 | (1) |
|
9.5 Online Advertising Methods: From E-Mail to SEO and Video Ads |
|
|
272 | (8) |
|
|
272 | (1) |
|
|
273 | (1) |
|
Pop-Up and Similar Type Ads |
|
|
274 | (1) |
|
Search Engine Advertisement and Optimization |
|
|
275 | (1) |
|
Google: The Online Advertising King |
|
|
276 | (3) |
|
Augmented Reality in Advertising |
|
|
279 | (1) |
|
Advertising in Chat Rooms and Forums |
|
|
280 | (1) |
|
9.6 Mobile Marketing and Advertising |
|
|
280 | (2) |
|
Mobile Marketing and Mobile Commerce |
|
|
280 | (2) |
|
Mobile Marketing Implementation Guidelines |
|
|
282 | (1) |
|
Tools to Support Mobile Advertisement |
|
|
282 | (1) |
|
|
282 | (1) |
|
9.7 Advertising Strategies and Promotions |
|
|
282 | (11) |
|
|
282 | (1) |
|
Other Advertising Strategies |
|
|
283 | (1) |
|
Localization in Advertising |
|
|
284 | (1) |
|
Developing an Online Advertising Plan |
|
|
284 | (1) |
|
|
285 | (1) |
|
|
285 | (1) |
|
|
286 | (3) |
|
Closing Case: Johnson & Johnson Uses New Media Marketing |
|
|
289 | (1) |
|
|
290 | (3) |
|
10 E-Commerce Security and Fraud Issues and Protections |
|
|
293 | (38) |
|
Opening Case: How State University of New York College at Old Westbury Controls Its Internet Use |
|
|
293 | (1) |
|
10.1 The Information Security Problem |
|
|
294 | (5) |
|
|
294 | (2) |
|
Security Risks in Mobile Devices |
|
|
296 | (1) |
|
Cyberwars and Cyberespionage Across Borders |
|
|
296 | (1) |
|
The Drivers of EC Security Problems |
|
|
297 | (1) |
|
The Darknet and the Underground Economy |
|
|
298 | (1) |
|
10.2 Basic E-Commerce Security Issues and Landscape |
|
|
299 | (4) |
|
Basic Security Terminology |
|
|
299 | (1) |
|
The EC Security Battleground |
|
|
300 | (1) |
|
The Threats, Attacks, and Attackers |
|
|
300 | (1) |
|
The Targets of the Attacks in Vulnerable Areas |
|
|
301 | (1) |
|
|
302 | (1) |
|
The Defense: Defenders, Strategy, and Methods |
|
|
303 | (1) |
|
10.3 Technical Malware Attack Methods: From Viruses to Denial of Service |
|
|
303 | (4) |
|
Technical and Nontechnical Attacks: An Overview |
|
|
304 | (1) |
|
The Major Technical Attack Methods |
|
|
304 | (1) |
|
Malware (Malicious Code): Viruses, Worms, and Trojan Horses |
|
|
304 | (3) |
|
10.4 Nontechnical Methods: From Phishing to Spam and Fraud |
|
|
307 | (5) |
|
Social Engineering and Fraud |
|
|
307 | (1) |
|
|
308 | (1) |
|
Fraud and Scams on the Internet |
|
|
308 | (2) |
|
Top Ten Attacks and Remedies |
|
|
310 | (1) |
|
Identity Theft and Identify Fraud |
|
|
310 | (1) |
|
|
310 | (1) |
|
|
310 | (1) |
|
|
311 | (1) |
|
Social Networking Makes Social Engineering Easy |
|
|
311 | (1) |
|
|
311 | (1) |
|
10.5 The Information Assurance Model and Defense Strategy |
|
|
312 | (2) |
|
Confidentiality, Integrity, and Availability |
|
|
312 | (1) |
|
Authentication, Authorization, and Nonrepudiation |
|
|
312 | (1) |
|
E-Commerce Security Strategy |
|
|
312 | (1) |
|
The Defense Side EC Systems |
|
|
313 | (1) |
|
10.6 Defending Information Systems and E-Commerce |
|
|
314 | (5) |
|
The Defense I Access Control, Encryption, and PKI |
|
|
314 | (2) |
|
The Defense II Securing E-Commerce Networks |
|
|
316 | (1) |
|
The Defense III General Controls, Spam, Pop Ups, and Social Engineering Controls |
|
|
317 | (1) |
|
Business Continuity and Disaster Recovery |
|
|
318 | (1) |
|
10.7 Consumer and Seller Protection from Online Fraud |
|
|
319 | (3) |
|
Consumer (Buyer) Protection |
|
|
319 | (1) |
|
|
320 | (1) |
|
Protecting Marketplaces and Social Network Services |
|
|
321 | (1) |
|
Protecting Both Buyers and Sellers: Using Electronic Signatures and Other Security Features |
|
|
321 | (1) |
|
10.8 Implementing Enterprisewide E-Commerce Security |
|
|
322 | (9) |
|
The Drivers of EC Security Management |
|
|
322 | (1) |
|
Senior Management Commitment and Support |
|
|
322 | (1) |
|
EC Security Policies and Training |
|
|
322 | (1) |
|
EC Risk Analysis and Ethical Issues |
|
|
322 | (1) |
|
Why Is It Difficult to Stop Internet Crime? |
|
|
323 | (1) |
|
Protecting Mobile Devices, Networks, and Applications |
|
|
323 | (1) |
|
|
324 | (1) |
|
|
324 | (4) |
|
Closing Case: How One Bank Stopped Scams, Spams, and Cybercriminals |
|
|
328 | (1) |
|
|
329 | (2) |
|
11 Electronic Commerce Payment Systems and Order Fulfillment |
|
|
331 | (52) |
|
Opening Case: Cross-Border EC---Partnering with Tmall Global |
|
|
331 | (4) |
|
11.1 Changing Retail Landscape |
|
|
335 | (3) |
|
|
335 | (1) |
|
Cash Versus Noncash Transactions |
|
|
335 | (1) |
|
|
336 | (1) |
|
Implications for EC Payments |
|
|
337 | (1) |
|
|
337 | (1) |
|
11.2 Using Payment Cards Online |
|
|
338 | (4) |
|
|
339 | (2) |
|
Fraudulent Card Transactions |
|
|
341 | (1) |
|
|
342 | (2) |
|
|
342 | (1) |
|
|
343 | (1) |
|
Applications of Smart Cards |
|
|
343 | (1) |
|
|
344 | (4) |
|
Case 11.1 EC Application: Innovative Credit Card Micropayments for the Korean Metropolitan Unified Fare System |
|
|
346 | (2) |
|
11.5 Paypal and Other Third-Party Payment Gateways |
|
|
348 | (1) |
|
|
349 | (4) |
|
|
349 | (4) |
|
11.7 Digital and Virtual Currencies |
|
|
353 | (6) |
|
Types of Digital Currencies |
|
|
353 | (1) |
|
Bitcoin and Other Cryptocurrencies |
|
|
354 | (5) |
|
11.8 Order Fulfillment and Logistics: An Overview |
|
|
359 | (4) |
|
Basic Concepts of Order Fulfillment and Logistics |
|
|
359 | (1) |
|
The EC Order Fulfillment Process |
|
|
359 | (2) |
|
Case 11.2 EC Application: Amazon the "King of Supply Chains" |
|
|
361 | (2) |
|
11.9 Problems in Order Fulfillment Along Supply Chains |
|
|
363 | (1) |
|
11.10 Solutions to Order Fulfillment Problems Along the Supply Chain |
|
|
364 | (19) |
|
Improvements in the Order-Taking Activity |
|
|
364 | (1) |
|
Warehousing and Inventory Management Improvements |
|
|
364 | (1) |
|
Changing the Structure and Process of the Supply Chain |
|
|
365 | (1) |
|
Speeding Up Deliveries: From Same Day to a Few Minutes |
|
|
365 | (2) |
|
Partnering Efforts and Outsourcing Logistics |
|
|
367 | (1) |
|
Integrated Global Logistics Program |
|
|
368 | (1) |
|
Order Fulfillment in Make-to-Order (MTO) and Mass Customization |
|
|
368 | (1) |
|
Handling Returns (Reverse Logistics) |
|
|
368 | (1) |
|
|
369 | (1) |
|
Innovative E-Fulfillment Strategies |
|
|
370 | (1) |
|
Supply Chain Planning and Execution Software |
|
|
370 | (1) |
|
|
370 | (2) |
|
|
372 | (4) |
|
Closing Case: Send Money Home---M-Pesa and the Kenya Experience |
|
|
376 | (3) |
|
|
379 | (4) |
|
Part V E-Commerce Strategy and Implementation |
|
|
|
12 Implementation Issues: From Globalization to Justification, Privacy, and Regulation |
|
|
383 | (32) |
|
Opening Case: Telstra Corporation Helps Its Corporate Customers Justify EC Initiatives |
|
|
383 | (2) |
|
12.1 Why Justify E-Commerce Investments? How Can They Be Justified? |
|
|
385 | (2) |
|
Increased Pressure for Financial Justification |
|
|
385 | (1) |
|
Other Reasons Why EC Justification Is Needed |
|
|
385 | (1) |
|
EC Investment Categories and Benefits |
|
|
385 | (1) |
|
How Is an EC Investment Justified? |
|
|
385 | (1) |
|
What Needs to Be Justified? When Should Justification Take Place? |
|
|
386 | (1) |
|
Using Metrics in EC Justification |
|
|
386 | (1) |
|
|
387 | (1) |
|
The Process of Justifying EC and IT Projects |
|
|
387 | (1) |
|
12.2 A Strategy for Global E-Commerce |
|
|
387 | (4) |
|
Benefits and Extent of Global Operations |
|
|
388 | (1) |
|
Barriers to Global E-Commerce |
|
|
388 | (2) |
|
Breaking Down the Barriers to Global E-Commerce |
|
|
390 | (1) |
|
12.3 E-Commerce Strategy for Small and Medium-Sized Enterprises |
|
|
391 | (1) |
|
|
391 | (1) |
|
Resources to Support SME Activities in EC |
|
|
391 | (1) |
|
|
392 | (1) |
|
12.4 Opportunities for Success in E-Commerce and Avoiding Failure |
|
|
392 | (3) |
|
Case 12.1 EC Application: Aldi Supermarket Trying E-Commerce in the UK. |
|
|
392 | (1) |
|
Factors that Determine E-Commerce Success |
|
|
393 | (1) |
|
|
393 | (1) |
|
Cultural Differences in EC Successes and Failures |
|
|
394 | (1) |
|
12.5 Ethical Challenges and Guidelines |
|
|
395 | (1) |
|
Ethical Principles and Guidelines |
|
|
395 | (1) |
|
|
395 | (1) |
|
EC Ethical and Legal Issues |
|
|
396 | (1) |
|
12.6 Intellectual Property Law and Copyright Infringement |
|
|
396 | (2) |
|
Intellectual Property in E-Commerce |
|
|
396 | (2) |
|
12.7 Privacy Rights, Protection, and Free Speech |
|
|
398 | (6) |
|
|
399 | (1) |
|
Social Networks Changing the Landscape of Privacy and Its Protection |
|
|
399 | (1) |
|
Privacy Rights and Protection |
|
|
399 | (1) |
|
Free Speech Online Versus Privacy Protection |
|
|
400 | (1) |
|
The Price of Protecting an Individual's Privacy |
|
|
401 | (1) |
|
Case 12.2 EC Application: School Administrators Used Webcams to Spy on Students at Home |
|
|
401 | (1) |
|
How Information About Individuals Is Collected and Used Online |
|
|
401 | (1) |
|
Privacy Protection by Information Technologies |
|
|
402 | (1) |
|
Privacy Issues in Web 2.0 Tools and Social Networks |
|
|
403 | (1) |
|
Privacy Protection by Ethical Principles |
|
|
403 | (1) |
|
Privacy Protection in Countries Other than the United States |
|
|
403 | (1) |
|
12.8 The Future of E-Commerce |
|
|
404 | (11) |
|
Some Key Factors for the Future of E-Commerce |
|
|
404 | (1) |
|
Integrating the Marketplace with the Marketspace |
|
|
404 | (1) |
|
|
405 | (1) |
|
|
405 | (1) |
|
Future Technological Trends that May Accelerate the Speed of E-Commerce |
|
|
405 | (1) |
|
Future Trends That Are Limiting the Spread of EC |
|
|
405 | (1) |
|
Enjoy Some Interesting Videos About the Future of E-Commerce |
|
|
405 | (1) |
|
|
406 | (1) |
|
|
406 | (4) |
|
Closing Case: The Pirate Bay and the Future of File Sharing |
|
|
410 | (1) |
|
|
411 | (4) |
Glossary |
|
415 | (10) |
Index |
|
425 | |