| Introduction |
|
1 | (1) |
| About This Book |
|
2 | (3) |
|
|
|
2 | (1) |
|
|
|
3 | (1) |
|
|
|
3 | (1) |
|
|
|
3 | (2) |
|
Part I Preparing for Your Job Search |
|
|
5 | (48) |
|
Chapter 1 The Lowdown on Social Media for Job Hunters |
|
|
7 | (10) |
|
Discovering Why Managing Your Online Presence Is Important |
|
|
8 | (1) |
|
Recruiters will Google you |
|
|
8 | (1) |
|
Hiring managers are cheap |
|
|
9 | (1) |
|
Generic resume blasts don't work |
|
|
9 | (2) |
|
Getting Ready to Start Your Search |
|
|
11 | (1) |
|
Standing Out with a Personal Brand |
|
|
11 | (2) |
|
Putting Your Resume Online |
|
|
13 | (1) |
|
|
|
13 | (1) |
|
|
|
14 | (1) |
|
Expanding Your Online Presence |
|
|
14 | (1) |
|
Going Proactive, the Social Media Way |
|
|
15 | (2) |
|
Chapter 2 Setting Yourself Up for a Successful Job Search |
|
|
17 | (20) |
|
Developing Achievable Goals for Your Job Search |
|
|
18 | (1) |
|
Looking at your current reality |
|
|
18 | (3) |
|
Setting smaller tasks designed to help you reach your big goal |
|
|
21 | (3) |
|
Setting Up a Home Office for Your New "Job" |
|
|
24 | (1) |
|
Acquiring a working PC and Internet connection |
|
|
25 | (1) |
|
Gathering the other essentials you need |
|
|
26 | (2) |
|
Managing Your Time in a Way That's Right for You |
|
|
28 | (1) |
|
|
|
28 | (1) |
|
A note about interruptions |
|
|
29 | (1) |
|
Taking Advantage of Some Tools to Organize Your Search |
|
|
30 | (1) |
|
|
|
30 | (1) |
|
|
|
31 | (1) |
|
|
|
31 | (1) |
|
|
|
32 | (1) |
|
|
|
32 | (1) |
|
|
|
32 | (1) |
|
|
|
33 | (1) |
|
|
|
33 | (1) |
|
Staying Motivated throughout Your Job Search |
|
|
33 | (2) |
|
Handling information overload |
|
|
35 | (1) |
|
Looking at how far you've come |
|
|
35 | (2) |
|
Chapter 3 Reviewing the Essentials of Online Networking |
|
|
37 | (16) |
|
Making Connections through In-Person and Online Networking |
|
|
38 | (1) |
|
Looking at The Do's and Don'ts of Online Networking |
|
|
39 | (1) |
|
Avoiding online networking boo-boos |
|
|
39 | (1) |
|
Being an outstanding online networker |
|
|
40 | (1) |
|
Showing your network you care with Newsle |
|
|
41 | (1) |
|
Taking Advantage of Your Connections' Connections |
|
|
41 | (1) |
|
Getting started with LinkedIn Contacts |
|
|
42 | (2) |
|
Using a CRM system to maintain an active contacts list |
|
|
44 | (1) |
|
|
|
45 | (1) |
|
Remembering to stay in touch with Contactually |
|
|
45 | (1) |
|
Keeping a List of Online Networks You've Joined |
|
|
46 | (1) |
|
|
|
47 | (1) |
|
|
|
47 | (1) |
|
|
|
48 | (1) |
|
Remaining Active in Your Network Even after You Land a Job |
|
|
49 | (1) |
|
Maintaining your momentum |
|
|
49 | (2) |
|
|
|
51 | (1) |
|
Sending a regular newsletter |
|
|
51 | (2) |
|
Part II Marketing Yourself with a Personal Brand |
|
|
53 | (76) |
|
Chapter 4 Personal Branding 101 |
|
|
55 | (20) |
|
Discovering What Your Personal Brand Is and Why It's Essential |
|
|
56 | (1) |
|
Branding yourself before someone else does |
|
|
57 | (1) |
|
Setting yourself apart from other job candidates |
|
|
57 | (1) |
|
Maintaining a consistent online presence |
|
|
58 | (1) |
|
Simplifying your decision-making process |
|
|
58 | (1) |
|
Managing your career versus finding a job |
|
|
58 | (1) |
|
Understanding How Social Media Affects Your Brand |
|
|
59 | (1) |
|
Discovering the Elements of a Personal Brand |
|
|
60 | (1) |
|
|
|
60 | (1) |
|
|
|
61 | (1) |
|
Getting to Know Who You Really Are |
|
|
61 | (1) |
|
Defining your life's values |
|
|
62 | (2) |
|
Understanding your passions |
|
|
64 | (1) |
|
Giving yourself a sound bite |
|
|
65 | (1) |
|
|
|
65 | (1) |
|
Identifying your niche with the blue ocean strategy |
|
|
66 | (2) |
|
Finding "ins" with target companies and managers by collecting demographics |
|
|
68 | (2) |
|
Gathering Feedback for an Outside Perspective |
|
|
70 | (1) |
|
Getting honest feedback can be tricky |
|
|
70 | (2) |
|
Putting feedback into brand action |
|
|
72 | (3) |
|
Chapter 5 Crafting Keywords, Value Statements, and More |
|
|
75 | (16) |
|
Conducting Keyword Research to Capture Attention |
|
|
75 | (1) |
|
Understanding how Google ranks its results |
|
|
76 | (1) |
|
Identifying your most powerful keywords |
|
|
77 | (5) |
|
Keeping track of and using your keywords for your job search |
|
|
82 | (1) |
|
Putting Together the Value Statement |
|
|
83 | (1) |
|
Choosing a value statement method that works best for you |
|
|
83 | (3) |
|
Surveying some tips for writing a strong value statement |
|
|
86 | (1) |
|
Transferring Your Value Statement to Social Networks |
|
|
87 | (1) |
|
Condensing your statement into a headline |
|
|
87 | (1) |
|
Dealing with your profile picture |
|
|
88 | (1) |
|
Creating a Professional E-mail Address and Username |
|
|
88 | (3) |
|
Chapter 6 Blogging Your Way to a Job Interview |
|
|
91 | (18) |
|
Developing Your Content Strategy |
|
|
92 | (1) |
|
Recognizing your area(s) of expertise |
|
|
92 | (2) |
|
Identifying online mediums to publish on |
|
|
94 | (1) |
|
Using an editorial calendar to keep consistent |
|
|
95 | (2) |
|
Blogging as the Expert on Your Own Site |
|
|
97 | (1) |
|
Selecting the right title and domain name |
|
|
97 | (1) |
|
Setting up an attractive blog |
|
|
98 | (2) |
|
Communicating effectively within your written post |
|
|
100 | (3) |
|
Writing blog posts in a half hour or less |
|
|
103 | (1) |
|
Getting people to comment and build your credibility |
|
|
104 | (1) |
|
Scoring a Guest-Blogger Gig |
|
|
105 | (1) |
|
Guest-blogging on high-authority blogs |
|
|
105 | (1) |
|
Crafting the perfect inquiry e-mail |
|
|
106 | (3) |
|
Chapter 7 Facing Your Online Reputation |
|
|
109 | (20) |
|
Reviewing Your Online Reputation |
|
|
110 | (1) |
|
Is your reputation sick or healthy? |
|
|
110 | (2) |
|
Viewing your not-so-private information online |
|
|
112 | (2) |
|
Taking advantage of social media search engines |
|
|
114 | (2) |
|
Using a Paid Reputation Service |
|
|
116 | (1) |
|
Improving Your Reputation and Increasing Your Visibility |
|
|
117 | (1) |
|
Understanding how online reputations are built with SEO |
|
|
117 | (1) |
|
Ranking yourself in Google |
|
|
118 | (1) |
|
Skipping around the web: Making linking work for you |
|
|
119 | (1) |
|
Being unique if your name is John Smith (or something else common) |
|
|
120 | (1) |
|
Repurposing your portfolio |
|
|
121 | (5) |
|
Adding your content over time |
|
|
126 | (1) |
|
Monitoring Your Reputation |
|
|
127 | (1) |
|
|
|
127 | (1) |
|
Scheduling regular maintenance |
|
|
128 | (1) |
|
Part III Crafting Web Resumes with LinkedIn, Video, and More |
|
|
129 | (88) |
|
Chapter 8 Updating Your Resume for an Online Audience |
|
|
131 | (14) |
|
Understanding the Real Function of a Hard-Copy Resume |
|
|
132 | (1) |
|
Grasping the Benefits of Online Resumes |
|
|
132 | (1) |
|
Customizing Your Online Resume |
|
|
133 | (1) |
|
Writing for an online audience |
|
|
134 | (2) |
|
Changing the focus from verbs to nouns |
|
|
136 | (1) |
|
Your nouns aren't the only nouns |
|
|
137 | (1) |
|
What to include and what to leave behind |
|
|
137 | (1) |
|
Generating a Plain-Text Resume |
|
|
137 | (1) |
|
Looking at Tools That Make Your Resume Sparkle |
|
|
138 | (1) |
|
Loft Resumes for the style conscious |
|
|
139 | (1) |
|
SplashResume to make it shiny |
|
|
139 | (1) |
|
Resunate to improve job match |
|
|
139 | (1) |
|
Rezscore for the hard truth |
|
|
140 | (1) |
|
Pongo for live resume help |
|
|
140 | (1) |
|
MyOptimalCareer for a full package |
|
|
140 | (1) |
|
ResumeBear for tracking info |
|
|
140 | (1) |
|
Jobspice to do your formatting |
|
|
141 | (1) |
|
CVMaker for more formatting |
|
|
141 | (1) |
|
Embracing the Modern Recommendation |
|
|
141 | (1) |
|
Asking for an online referral |
|
|
142 | (1) |
|
Who to ask for an online recommendation |
|
|
143 | (2) |
|
Chapter 9 Using LinkedIn to Put Your Best Profile Forward |
|
|
145 | (34) |
|
Understanding Why LinkedIn Is So Important |
|
|
146 | (1) |
|
Surveying the Elements of a Winning Profile |
|
|
147 | (1) |
|
Taking a good profile photo |
|
|
148 | (2) |
|
Writing a professional headline |
|
|
150 | (1) |
|
Summarizing what makes you different |
|
|
151 | (2) |
|
Getting Your Profile in Tiptop Shape |
|
|
153 | (1) |
|
Getting the skills to pay the bills |
|
|
153 | (2) |
|
|
|
155 | (1) |
|
Requesting really good recommendations |
|
|
156 | (1) |
|
|
|
157 | (2) |
|
Looking at other essential profile sections |
|
|
159 | (2) |
|
Examining and Expanding Your Network |
|
|
161 | (1) |
|
Adding the people you already know |
|
|
162 | (1) |
|
Growing your network en masse |
|
|
163 | (2) |
|
Joining groups to expand your brand |
|
|
165 | (3) |
|
Discovering Secret Ninja Moves for Your LinkedIn Profile |
|
|
168 | (1) |
|
Understanding the benefits of the job-seeker badge |
|
|
169 | (1) |
|
Leveraging who's viewed your profile |
|
|
169 | (1) |
|
InMailing anyone for free |
|
|
170 | (1) |
|
|
|
170 | (1) |
|
Following the leaders and the companies |
|
|
171 | (1) |
|
Making yourself easy to communicate with |
|
|
172 | (1) |
|
|
|
172 | (1) |
|
Exploring Other LinkedIn Features |
|
|
173 | (1) |
|
Adding custom sections to your profile |
|
|
174 | (1) |
|
|
|
175 | (4) |
|
Chapter 10 Producing a Compelling Video Resume |
|
|
179 | (20) |
|
|
|
180 | (1) |
|
Presenting the Chief Components of a Good Video Resume |
|
|
181 | (1) |
|
Stating (or subtitling) your name and details |
|
|
182 | (1) |
|
Making the position you want clear |
|
|
183 | (1) |
|
Communicating why you're a great fit |
|
|
184 | (1) |
|
Ensuring Your Video Resume Stands Out |
|
|
185 | (1) |
|
Adding conflict to spice up your script |
|
|
185 | (1) |
|
Outlining and practicing your story |
|
|
186 | (1) |
|
|
|
186 | (1) |
|
Turning to a slideshow if you're camera shy |
|
|
187 | (2) |
|
|
|
189 | (1) |
|
|
|
189 | (1) |
|
Relaying the best way to contact you |
|
|
190 | (1) |
|
Producing Your Video and Tying Up Loose Ends |
|
|
190 | (2) |
|
Looking at camera, lighting, and editing software options |
|
|
192 | (1) |
|
|
|
193 | (1) |
|
Spicing it up with B-roll |
|
|
194 | (1) |
|
Making Your Video Available |
|
|
195 | (1) |
|
Figuring out where to upload it |
|
|
196 | (1) |
|
Making your video findable |
|
|
196 | (3) |
|
Chapter 11 Casting a Wide Net with Other Online Resumes |
|
|
199 | (18) |
|
Understanding the Benefits of Online Resumes |
|
|
199 | (1) |
|
Overcoming LinkedIn's imperfections |
|
|
200 | (1) |
|
Keeping your information up-to-date |
|
|
200 | (1) |
|
Broadening your online presence |
|
|
201 | (1) |
|
Creating Your Multimedia Resume |
|
|
201 | (1) |
|
Innovating your resume with Innovate CV |
|
|
201 | (1) |
|
Using DoYouBuzz to produce your resume |
|
|
202 | (1) |
|
Telling your story with CareerFlair.com |
|
|
203 | (1) |
|
Rethinking the Traditional Resume Format |
|
|
203 | (1) |
|
|
|
203 | (1) |
|
Using semantic job-board services |
|
|
204 | (1) |
|
|
|
205 | (2) |
|
|
|
207 | (1) |
|
Claiming Your Simple One-Page Portal |
|
|
208 | (1) |
|
It's all about you with About.me |
|
|
208 | (1) |
|
Suiting your taste with Flavors.me |
|
|
208 | (1) |
|
Consolidating your social media with PRESSi |
|
|
209 | (1) |
|
Breaking the ice with Hi, I'm |
|
|
209 | (1) |
|
Organizing your sites with ItsMyURLs |
|
|
209 | (1) |
|
Assembling your social networks with Follr |
|
|
209 | (1) |
|
Keeping track of your posts with RebelMouse |
|
|
210 | (1) |
|
Building a Resume as a Website |
|
|
210 | (1) |
|
|
|
210 | (2) |
|
Employing easy website tools to create your personal design |
|
|
212 | (2) |
|
Writing the right content for your website resume |
|
|
214 | (3) |
|
Part IV Using Witter, Facebook, and Other Sites to Find a Position |
|
|
217 | (62) |
|
Chapter 12 Uncovering the Hidden Job Market with Twitter |
|
|
219 | (26) |
|
Tweeting Your Way to the 21st Century |
|
|
220 | (1) |
|
Learning to speak Twitter |
|
|
220 | (1) |
|
Tweeting for the rest of us |
|
|
221 | (1) |
|
Seeing what separates Twitter from other social networks |
|
|
222 | (1) |
|
Discovering How Twitter Can Help You Find a Job |
|
|
223 | (1) |
|
Revealing how recruiters use Twitter |
|
|
224 | (1) |
|
|
|
224 | (1) |
|
Setting up Your Twitter Profile for Job Searching |
|
|
225 | (1) |
|
Choosing your name and username |
|
|
225 | (2) |
|
Writing your 160-character bio |
|
|
227 | (1) |
|
Tweaking other Twitter settings |
|
|
228 | (2) |
|
Knowing What (And What Not) to Share |
|
|
230 | (1) |
|
|
|
231 | (1) |
|
Discerning what not to tweet |
|
|
232 | (1) |
|
Growing Your Followers and Friends |
|
|
233 | (1) |
|
|
|
234 | (2) |
|
Knowing who to follow back and who to block |
|
|
236 | (1) |
|
Seeking a Job, Tweeple-Style |
|
|
237 | (1) |
|
Uncovering your city's underground Twitter job board |
|
|
237 | (2) |
|
Exploring other Twitter job-seeking tools |
|
|
239 | (1) |
|
Time-Saving Secrets for Using Twitter Efficiently |
|
|
240 | (1) |
|
Surveying Twitter-management tools |
|
|
241 | (1) |
|
Using automation tools for Twitter |
|
|
241 | (1) |
|
Tweeting in ten minutes a day |
|
|
242 | (1) |
|
Optimizing your experience with lists |
|
|
243 | (2) |
|
Chapter 13 Using Facebook as a Job Hunter |
|
|
245 | (20) |
|
Getting the 411 on How Facebook Really Works |
|
|
246 | (1) |
|
Discovering Why Facebook Needs to Be a Component of Your Job Search |
|
|
246 | (2) |
|
Protecting Your Private Life |
|
|
248 | (1) |
|
|
|
249 | (5) |
|
Other important privacy features |
|
|
254 | (2) |
|
Presenting the Missing Facebook Manual for Earnest Job Seekers |
|
|
256 | (1) |
|
Editing your profile for hiring managers' eyes |
|
|
256 | (2) |
|
Practicing good timeline etiquette |
|
|
258 | (3) |
|
Promoted posts make sure your message is seen |
|
|
261 | (1) |
|
Essential Facebook Apps for Job Seekers |
|
|
262 | (1) |
|
|
|
262 | (1) |
|
|
|
263 | (1) |
|
|
|
263 | (2) |
|
Chapter 14 Getting Familiar with Other Networks for Job Hunters |
|
|
265 | (14) |
|
Making Yourself Easy to Find |
|
|
265 | (1) |
|
Choosing the Right Networks to Join |
|
|
266 | (1) |
|
Emerging Social Networks That Are Worth Your While |
|
|
267 | (1) |
|
|
|
267 | (1) |
|
|
|
268 | (2) |
|
Using Your Phone to Get Hired: Mobile Recruiting Trends |
|
|
270 | (2) |
|
Focusing on International Networking Forums |
|
|
272 | (1) |
|
|
|
272 | (1) |
|
|
|
273 | (1) |
|
Browsing Networking Sites for Visual Creative Professionals |
|
|
274 | (1) |
|
|
|
274 | (2) |
|
|
|
276 | (3) |
|
Part V Executing Your Proactive Social Media Job Hunt Strategies |
|
|
279 | (52) |
|
Chapter 15 Triangulating Opportunities, Companies, and People to Target |
|
|
281 | (14) |
|
Taking Advantage of Niche Job Boards to Find Opportunities |
|
|
281 | (1) |
|
Using Google search strings to ID hidden job boards |
|
|
282 | (1) |
|
Considering other niche job boards |
|
|
283 | (1) |
|
Automating Craigslist for fast job-posting alerts |
|
|
284 | (1) |
|
Following Twitter for job postings |
|
|
285 | (2) |
|
Hello, Hiring Manager! Finding Decision Makers through Key Social Sites |
|
|
287 | (1) |
|
Looking to LinkedIn for information |
|
|
287 | (1) |
|
Seeking out key folks on Twitter |
|
|
288 | (1) |
|
|
|
289 | (1) |
|
Spying on Hiring Managers before They Spy on You |
|
|
289 | (1) |
|
Setting up Google Alerts with managers' names |
|
|
290 | (1) |
|
Picking up relevant information from LinkedIn profiles |
|
|
290 | (1) |
|
Listening to what managers say |
|
|
291 | (1) |
|
Asking Your Social Media Network for Help |
|
|
292 | (2) |
|
Organizing All the Data You Gather |
|
|
294 | (1) |
|
Chapter 16 Discovering a Company's Needs |
|
|
295 | (8) |
|
Staying on Top of Industry News with the Help of Social Media |
|
|
295 | (1) |
|
Finding the top news websites for your industry |
|
|
296 | (1) |
|
Getting news delivered to you with RSS feeds |
|
|
297 | (2) |
|
Joining industry groups on LinkedIn for news |
|
|
299 | (1) |
|
Mining Twitter for real-time feedback on industry issues |
|
|
300 | (1) |
|
Following Companies through Their Social Networking Sites |
|
|
300 | (1) |
|
Drawing Conclusions about a Company's Needs and Your Fit |
|
|
301 | (2) |
|
Chapter 17 Embracing the Informational Interview for an Insider Advantage |
|
|
303 | (14) |
|
Tracking Down the People with the Information You Want |
|
|
304 | (1) |
|
Using LinkedIn to find info sources |
|
|
304 | (2) |
|
Using Facebook to find info sources |
|
|
306 | (1) |
|
Using Twitter to find info sources |
|
|
307 | (1) |
|
Looking at the news to find info sources |
|
|
307 | (1) |
|
Other effective networking apps |
|
|
308 | (1) |
|
Asking for a Meeting the Right Way |
|
|
308 | (3) |
|
Conducting an Informational Interview That's a Win-Win for Everyone |
|
|
311 | (1) |
|
Leading the discussion in your info interview |
|
|
311 | (1) |
|
Knowing what questions to ask about a specific company |
|
|
312 | (2) |
|
Asking for permission to stay in touch |
|
|
314 | (1) |
|
Thanking Your Contact, Social Media Style |
|
|
315 | (2) |
|
Chapter 18 Engaging with Hiring Managers through Social Media |
|
|
317 | (14) |
|
Reaching Out to the People with the Power to Hire You |
|
|
317 | (1) |
|
Getting introduced on LinkedIn |
|
|
318 | (5) |
|
Generating curiosity with Twitter |
|
|
323 | (1) |
|
Calling in a favor on Facebook |
|
|
324 | (1) |
|
Making the gonzo approach |
|
|
325 | (1) |
|
Following up the right way |
|
|
326 | (1) |
|
"Apply First": Dealing with HR's Insistence on Following the Rules |
|
|
327 | (1) |
|
Using social media to get an edge when applying to a well-known company |
|
|
328 | (1) |
|
Impressing a smaller company with your social media prowess |
|
|
328 | (1) |
|
Helping Out Your Application |
|
|
329 | (1) |
|
Turning Rejection into a Chance to Improve |
|
|
329 | (2) |
|
|
|
331 | (16) |
|
Chapter 19 Ten Ways the Job Search Has Evolved in the 21st Century |
|
|
333 | (4) |
|
The First Page of Google Has Become Your New Resume |
|
|
333 | (1) |
|
|
|
334 | (1) |
|
|
|
334 | (1) |
|
Resumes and Cover Letters Aren't Read on Paper Anymore |
|
|
334 | (1) |
|
Relationships First, Resumes Second |
|
|
335 | (1) |
|
Employers Only Care about What They Want |
|
|
335 | (1) |
|
Gaps in Employment Are Okay |
|
|
335 | (1) |
|
Nouns Are the New Currency |
|
|
336 | (1) |
|
Everyone Has a Personal Brand |
|
|
336 | (1) |
|
Employers Expect You to Be Prepared |
|
|
336 | (1) |
|
Chapter 20 (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes |
|
|
337 | (4) |
|
Read Social Media News Sites |
|
|
337 | (1) |
|
Set Up Weekly Summary Newsletters |
|
|
338 | (1) |
|
View Real-Time Web Updates with RSS Feeds |
|
|
338 | (1) |
|
|
|
338 | (1) |
|
Make New Technology-Savvy Friends |
|
|
339 | (1) |
|
|
|
339 | (1) |
|
|
|
340 | (1) |
|
Read the Tweets from Pundits |
|
|
340 | (1) |
|
|
|
340 | (1) |
|
Chapter 21 Ten Common Mistakes People Make When Using Social Media |
|
|
341 | (6) |
|
Forgetting That Social Media Is Just a Tool |
|
|
341 | (1) |
|
Failing to Think of What Hiring Managers Need to See |
|
|
342 | (1) |
|
|
|
342 | (1) |
|
|
|
343 | (1) |
|
Having an Incomplete or Outdated Online Presence |
|
|
343 | (1) |
|
Revealing Too Little Personal Information |
|
|
344 | (1) |
|
Not Understanding the Etiquette of the Networks They Use |
|
|
344 | (1) |
|
Not Knowing Their Audience |
|
|
344 | (1) |
|
Failing to Keep Up with Their Networks When They're Employed |
|
|
345 | (1) |
|
Ignoring Face-to-Face Networking |
|
|
346 | (1) |
| Index |
|
347 | |
Biežāk uzdotie jautājumi par e-grāmatām