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Keith's Radio Station: Broadcast, Internet, and Satellite 9th New edition [Mīkstie vāki]

3.14/5 (9 ratings by Goodreads)
(Stephen F. Austin State University, USA), (Southeast Missouri State University, USA)
  • Formāts: Paperback / softback, 530 pages, height x width: 235x191 mm, weight: 1270 g, 10 Tables, black and white; 365 Illustrations, color
  • Izdošanas datums: 29-Jul-2014
  • Izdevniecība: Focal Press
  • ISBN-10: 0240821165
  • ISBN-13: 9780240821160
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Keith's Radio Station: Broadcast, Internet, and Satellite 9th New editionPalielināt
  • Formāts: Paperback / softback, 530 pages, height x width: 235x191 mm, weight: 1270 g, 10 Tables, black and white; 365 Illustrations, color
  • Izdošanas datums: 29-Jul-2014
  • Izdevniecība: Focal Press
  • ISBN-10: 0240821165
  • ISBN-13: 9780240821160
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780240821160.html
Keywords:
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.









This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.









New to this edition:















New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations.















The new companion website features content for both students and instructors, including an instructors manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources: www.focalpress.com/cw/hendricks (coming August 7)

Recenzijas

`Hendricks and Mims are to be congratulated for a superb update to Keiths long-successful text. Keiths Radio Station has been given a fresh makeover, written in a student friendly and engaging manner with every chapter updated to reflect the latest trends and issues in radio. - Michael Brown, Professor, University of Wyoming, USA









`In the current era, when we're bombarded by new media inventions, it's easy to forget that nothing replaces the ubiquity and potency of audiowhether it's distributed as traditional radio or via other platforms. Those who seek a thorough understanding of radio's borderless power and how to master it need to read the this-just-in (as we say on the radio) edition of Keith's Radio Station. - Peter Laufer, James Wallace Chair in Journalism, University of Oregon, USA









`Hendricks and Mims took the pre-eminent book for future industry professionals and made it even more relevant for today's students. As their updates attest, the future of sponsored audio content (i.e., radio) has never looked brighter or been more deserving of study and practice. - Dr. Joseph Blaney, Associate Dean, College of Arts and Sciences, Illinois State University, USA









`This edition is valuable to students given the authors efforts to take a serious look at radios future, mixing in essays from industry leaders, an examination of various listening devices, and a companion website that makes for significant collaboration between faculty and students. - Joe Misiewicz, President/CEO, Indiana Broadcasters Association, USA

Foreword to the Ninth Edition xi
About the Authors xv
Preface ... A Note from Michael C. Keith xvii
Acknowledgments xix
What's New to This Edition of Keith's Radio Station xxiii
Chapter 1 State of the Fifth Estate
1(58)
In the Air---Everywhere
1(9)
What Do You Believe?---Eric Rhoads
6(4)
Non-commercial/Public Radio
10(5)
The Story of College Radio Day ...Dr. Rob Quicke
13(2)
Proliferation and Frag-Out
15(2)
Profits in the Air
17(2)
Economic Turbulence
19(3)
Consolidations, Downsizings, and Clusters
22(2)
Buying and Selling
24(1)
The HD Radio™ Revolution
25(7)
Satellite Radio
32(2)
Internet Radio and Online Music Services
34(8)
Seismic Shifts Remake the Radio Industry---Paul Goldstein
39(3)
Mobile Music Services
42(4)
The Impact of Mobile Listening on Radio---Glenda Shrader Bos
44(2)
LPFM (Low-Power FM)
46(1)
Radio and Government Regulations
47(4)
Jobs and Equality in Radio
51(8)
Chapter Highlights
54(1)
Suggested Further Reading
55(4)
Chapter 2 Station Management
59(36)
Nature of the Business
59(3)
The Manager's Challenge---Valerie Geller
61(1)
The Manager as Chief Collaborator
62(2)
What Makes a Manager?
64(4)
The Manager's Duties and Responsibilities
68(7)
The Qualities That Make a Station Manager---Norman Feuer
74(1)
Managing the Cluster
75(4)
Human Resources---Dick Oppenheimer
77(2)
The Manager and the Profit Motive
79(5)
What Makes a Successful Radio Manager?---Paul Fiddick
83(1)
The Manager and the Community
84(1)
The Manager and the Government
85(3)
The Manager and Unions
88(1)
The Manager and Industry Associations
89(6)
Farber's Rules---Erica Farber
90(2)
Chapter Highlights
92(1)
Suggested Further Reading
93(2)
Chapter 3 Programming
95(72)
Program Formats
95(24)
On Public Radio---Mike Janssen
118(1)
The Programmer
119(4)
The Pd's Duties and Responsibilities
123(7)
Multitasking Program Directors and Their Need for Air-Personality Coaches---Lorna Ozmon
128(2)
Programming a Cluster Operation
130(2)
Satellite Radio Programming Department
132(1)
Elements of Programming
132(9)
A Radio Station Isn't Just a Radio Station Any More---Peter Stewart
140(1)
Station Websites, Podcasts and Blogs
141(3)
Programming in a New Age---Ed Shane
144(1)
The PD and the Audience
144(3)
The PD and the Music
147(7)
Advice to Programmers---Frank Bell
153(1)
The PD and the FCC
154(3)
The PD and Upper Management
157(10)
Chapter Highlights
159(5)
Suggested Further Reading
164(3)
Chapter 4 Sales
167(62)
Commercialization: A Retrospective
167(2)
Radio Set for Low Single Digits Growth Path---Rick Ducey
167(2)
Selling Airtime
169(2)
Becoming an Account Executive
171(6)
The Sales Manager
177(2)
Radio Sales Tools
179(7)
Hispanic Radio: Bias in the Buying Process---David Gleason
185(1)
Points of the Pitch
186(4)
Levels of Sales
190(3)
Profit Should Not be the "Sole" Reason We Are in Business---Wolf Korgyn
192(1)
Spec Spots
193(2)
Objectives of the Buy
195(2)
Prospecting and List Building
197(1)
Planning the Sales Day
198(2)
Selling Personality---Jason Insalaco
200(1)
Selling with and without Numbers
200(2)
Advertising Agencies
202(2)
Rep Companies
204(1)
Website, HD Radio, and New Media Selling
205(6)
Podca$hing In---Jason Insalaco
209(2)
Radio 2.0: Today's Local Integrated Solution Provider---Weezie Kramer
211(3)
Non-traditional Revenue
214(2)
Trade-Outs
216(4)
Chapter Highlights
217(1)
Suggested Further Reading
218(2)
Appendix: RAB Guide to Writing Great Radio Copy
220(9)
Chapter 5 News
229(42)
News and Today's Radio
229(5)
Local Radio News---Holland Cooke
233(1)
The Newsroom
234(2)
The All-News Station
236(4)
What Makes a Successful News Radio Station?---Andy Ludlum
239(1)
The Electronic Newsroom
240(6)
Boston Herald Radio---Jay Williams, Jr.
244(2)
The News Director
246(3)
What Makes a Newsperson?
249(5)
What it takes to work at the Boston Herald Corporation---Jeff Magram
254(1)
Organizing the Newscast
254(4)
How Do You Create That Special Connection Between Station and Listener?---Tim Scheld
257(1)
Wire Services---Audio and Internet
258(2)
Radio Network News
260(1)
Radio Sportscasts
261(2)
Radio News and the FCC
263(1)
News Ethics
263(3)
Traffic Reports
266(1)
News in Music Radio
267(4)
Chapter Highlights
268(1)
Suggested Further Reading
269(2)
Chapter 6 Research
271(34)
Who is Listening?
271(3)
On Audience Research---Ed Cohen
273(1)
The Ratings and Survey Services
274(6)
Qualitative and Quantitative Data
280(1)
From Paper to Electronic Measurement: The Portable People Meter™
281(5)
In-House Research Techniques
286(2)
Research Deficits
288(4)
How Agencies Buy Radio
292(4)
What a Research Company Does---Ted Bolton
293(3)
The Future of Research in Radio
296(9)
The Role of Research---Warren Kurtzman
297(2)
Chapter Highlights
299(5)
Suggested Further Reading
304(1)
Chapter 7 Promotion
305(36)
Promotions---Practical and Bizarre
305(7)
"Radio + Social Media = ?"---Lori Lewis
309(3)
The Promotion Director's/Manager's Job
312(2)
Types of Promotions
314(17)
Build a Radio Website that Gets Results---Glenn Halbrooks
324(6)
Find a Parade and Join---Ed Shane
330(1)
Promotions in the Digital Era
331(2)
Sales Promotion
333(1)
Budgeting Promotions
334(3)
Promotions and the FCC
337(4)
Chapter Highlights
339(1)
Suggested Further Reading
340(1)
Chapter 8 Traffic and Billing
341(24)
The Air Supply and Program Logs
341(1)
The Traffic Manager
341(7)
The Traffic Manager's Credentials
348(3)
Pioneer in Traffic/Billing Software Development---Dave Scott
350(1)
Directing Traffic
351(4)
Traffic in Clusters
355(4)
What is Traffic? (No, We Mean the "Other" Traffic)---Larry Keene
357(2)
Billing
359(3)
The FCC and Traffic
362(3)
Chapter Highlights
363(1)
Suggested Further Reading
364(1)
Chapter 9 Production
365(42)
A Spot Retrospective
365(3)
Formatted Spots
368(1)
The Production Room
369(1)
The Studios
370(3)
Audio Console
373(4)
Computers and Software
377(3)
Voice-Tracking
380(2)
Standalone Record/Play Decks
382(1)
Compact Discs
383(2)
Compressors, Equalizers, and Audio Processing
385(2)
Patch Panels and Routing Switchers
387(1)
Microphones
388(2)
Telephones
390(1)
Remote Pick-Up (RPU)
391(2)
Digital Editing
393(1)
Copywriting
393(4)
Announcing Tips
397(2)
The Sound Library
399(8)
Chapter Highlights
403(2)
Suggested Further Reading
405(2)
Chapter 10 Engineering
407(36)
Characteristics of AM and FM Stations
407(6)
Satellite and Internet Radio
413(5)
Digital Audio Broadcasting (HD Radio™ Technology)
418(3)
Becoming an Engineer
421(8)
Engineering: Challenging, Rewarding, In Demand---Paul McLane
424(4)
The Society of Broadcast Engineers---Wayne Pecena
428(1)
The Emergency Alert System
429(4)
Automation
433(10)
Chapter Highlights
436(4)
Suggested Further Reading
440(3)
Chapter 11 Consultants and Syndicators
443(36)
Radio Aid
443(6)
Consultant Services
449(3)
Station Consulting---Gary Berkowitz
451(1)
Consultant Qualifications
452(2)
Qualifications of Successful Consultants---Valerie Geller
453(1)
Consultants: Pros and Cons
454(5)
Program Suppliers
459(2)
Syndicator Services
461(7)
About Jelli---Mike Dougherty
465(3)
Hardware Requirements and Quality
468(5)
Chapter Highlights
471(1)
Suggested Further Reading
471(2)
Appendices
473(6)
Glossary 479(14)
Index 493
John Allen Hendricks (Ph.D., University of Southern Mississippi) has nearly twenty years of experience as an electronic media educator. He currently serves as Chair of the Department of Mass Communication and holds the rank of Professor at Stephen F. Austin State University, in Nacogdoches, Texas. He is the author/editor of eight books including The Palgrave Handbook of Global Radio. Dr. Hendricks has experience in both commercial and noncommercial radio.



Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of Professor at Southeast Missouri State University in Cape Girardeau, Missouri. Dr. Mims began his commercial radio broadcasting career in 1971 and transitioned to public radio broadcasting seven years later. Since 1989 he has served as Faculty Advisor to the student radio station licensed to Southeast.