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E-grāmata: Key Concepts in International Business

  • Formāts: 283 pages
  • Sērija : Key Concepts
  • Izdošanas datums: 14-Mar-2017
  • Izdevniecība: Red Globe Press
  • Valoda: eng
  • ISBN-13: 9780230204669
  • Formāts - PDF+DRM
  • Cena: 36,06 €*
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  • Formāts: 283 pages
  • Sērija : Key Concepts
  • Izdošanas datums: 14-Mar-2017
  • Izdevniecība: Red Globe Press
  • Valoda: eng
  • ISBN-13: 9780230204669

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Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about. Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what international business is all about.

Papildus informācija

Jon Sutherland's and Diane Canwell's publications include "Marketing Campaigns", "Organisation Structures and Processes" and "Foundation Business".
Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically


JON SUTHERLAND and DIANE CANWELL are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.