Aaron Mauro offers a fascinating exploration of the rhetoric of hacking, a valuable contribution to several fields, from the study of hacking, to rhetoric, to cultural studies more broadly; this book strikes me as an original, creative, and appealing work. * Nathan Schneider, Assistant Professor of Media Studies, University of Colorado Boulder, USA * A fascinating consideration of a timely topic, via a human-centred approach; Mauro explores the real human allure of cyber attacks and the value of understanding them at a human level. * Raymond Siemens, Distinguished Professor, University of Victoria, Canada *