The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime AnheuserBusch executive.
Anson Frericks, a former president at AnheuserBuschformerly the home of Americas most popular brewerywatched as the company unraveled at the hands of globetrotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance. This illadvised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Buschs evolution and its subsequent fallout is brought to light as never before with this ultimate insiders look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.
