In this book, the prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health.
Murat Ülker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.
Telework - Our Subject Is Innovation and Our Future - The End of the
Plaza Empire and the Inevitable Rise of Telework in Business Life - The Best
Bargain Is an Expensive CEO - Telework Update: New Normal or Back to Old
Normal - Could 75 % of Companies Perish by 2027? - What Is the Secret of
Ulkers Marketing Success? - Make Happy, Be Happy - The Higher the Targets,
the Higher the Performance! - Post- corona Economy: Simit or Doughnut
Economics - Are Most of the Super- Rich People Patriotic, Generous, and
Genuinely Interested in the Welfare of Their State? - What Is My Grade This
Year? - Is That the End of Retailing as We Know? - We Know the Limits of a
Company, What Are the Limits of a Family? - A Good Bargaining Method Is
Possible with the Satisfaction of the Other Party - What If I Say I am
Prejudiced? Is It also a Bias That I Think I am Biased? - You Cant Manage a
Global Company without Understanding Different Cultures - A Small
Contribution to the "Human Resources Summit" with Future Skills - The
Sustainable Success Model - Turkish Economy at the Crossroads - How Will a 4-
Day Work Week Come into Place? For Whom Will It Be Applicable? - The Changing
Consumer, Sales Channels, and a Goya in Seattle - A Digital Leader Is Very
Different from Other Leaders! - Risk Management in Foreign Partnerships - How
Much of a Role Did Executives Play in the Success and Decline of GEs Life?
Murat Ülker was born in 1959. He graduated from the Management Department of the School of Administrative Sciences at Bogaziēi University, Istanbul. Murat Ülker is the Chairman of the Board of Directors of pladis and Godiva, which includes United Biscuits, Ülker, Godiva, DeMets Company.
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