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E-grāmata: Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market

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  • Formāts: 240 pages
  • Izdošanas datums: 30-Nov-2012
  • Izdevniecība: Amacom
  • Valoda: eng
  • ISBN-13: 9780814432266
  • Formāts - PDF+DRM
  • Cena: 16,37 €*
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  • Formāts: 240 pages
  • Izdošanas datums: 30-Nov-2012
  • Izdevniecība: Amacom
  • Valoda: eng
  • ISBN-13: 9780814432266

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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that cant keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.





Leading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the authors vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:





Use technology to create high-impact learning opportunities

Develop content that is faster and better than the competitions

Convert prospects to customers by building connection

Focus on the bottom-line results of lifelong learning





Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!
Acknowledgments xi
Introduction: Your Opportunity, Should You Choose to Accept It 1(8)
Are You a Revolutionary?
5(4)
Chapter 1 The New Learning Landscape
9(20)
The Learning Economy
10(4)
From Remedial Education to Learning
14(2)
Five Tech Transformations
16(6)
Mind Matters
22(2)
Generational Bookends
24(2)
The Sum of the Parts
26(3)
Chapter 2 Finding and Understanding Your Lifelong Market
29(34)
Who Are Your Potential Fans?
31(4)
Broad Strokes with Search
35(6)
Tune In and Listen
41(7)
To Learn More, Ask
48(3)
Test to Succeed
51(10)
A Word of Caution
61(2)
Chapter 3 Business Models for the New Learning Landscape
63(24)
The P2 Community Model
66(7)
The Flipped Model
73(3)
The Virtual Conference Model
76(5)
The Massive Model
81(6)
Chapter 4 Standing Out and Delivering Value
87(18)
Positioning and Differentiation
87(11)
The Value Continuum
98(3)
Versions and Derivatives
101(1)
Pricing
102(3)
Chapter 5 Learning by Design
105(24)
Integrating Learning and Business Objectives
106(2)
Seven Rules to Teach and Facilitate By
108(8)
Everyone, Everywhere, Always Learning
116(2)
The Social-Mobile Shift
118(5)
Terms of Engagement
123(6)
Chapter 6 Tools and Competencies
129(22)
Manage a Home Base
130(2)
Shoot and Edit Digital Video
132(1)
Record a Screencast
133(1)
Capture and Edit Audio
134(2)
Do Basic Image Editing
136(1)
Host a Webinar or Webcast
137(4)
Create Nicely Formatted Documents
141(1)
More Sophisticated Tools
142(5)
Sourcing and Outsourcing
147(4)
Chapter 7 Cultivating the Content-Context Habit
151(18)
Staying Tuned In
152(2)
Curating Value
154(2)
Conducting Rapid Research
156(6)
Interviewing
162(2)
Writing It Together
164(5)
Chapter 8 Promoting and Converting
169(24)
From Attention to Action
170(3)
Tools of the Trade
173(5)
Search
178(5)
Social Tools
183(3)
Video
186(1)
Converting with Landing Pages
187(6)
Chapter 9 The Best Laid Plans: Executing, Measuring, Innovating
193(14)
The Beta Mentality
194(2)
The Dabbler's Downfall
196(2)
Measuring---and Learning---As You Go
198(2)
Evaluating Impact
200(3)
From Impact to Innovation
203(4)
Chapter 10 Taking It to the Next Level: Leading Learning
207(10)
From Catalog to Platform
207(2)
Shifting Power to Learners
209(5)
Leading Learning, Leading Change
214(3)
Appendix: Creating an Action Plan
217(6)
1 Fully Understand Your Market
217(1)
2 Determine Your Business Model and Positioning
218(1)
3 Design and Develop Learning Experiences
219(1)
4 Stay Connected, Promote, and Convert
220(1)
5 Execute for Impact and Change
221(2)
Index 223
JEFF COBB is the founder of Tagoras, a research and consulting firm focused on continuing education. A frequent speaker and a vocal advocate of lifelong learning, Jeff has nearly two decades of experience in the world of learning technology and innovation.