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Audiobook: Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas

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  • Formāts: MP3
  • Izdošanas datums: 26-Oct-2017
  • Izdevniecība: Transworld Digital
  • Valoda: eng
  • ISBN-13: 9781473556485
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Life's a Pitch: How to Sell Yourself and Your Brilliant IdeasPalielināt
  • Formāts: MP3
  • Izdošanas datums: 26-Oct-2017
  • Izdevniecība: Transworld Digital
  • Valoda: eng
  • ISBN-13: 9781473556485
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Random House presents the audiobook edition of Life's a Pitch by Stephen Bayley and Roger Mavity, read by the authors with Roy McMillan, Wayne Forester and Emily Bevan.

The pitch is the absolute essence of modern business.

Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.

However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

Recenzijas

If only I had read this book at the beginning of my career, where would I be now? -- Sir Terence Conran This book isn't just about business. It's also about life. That's why you should read it. -- Sir John Hegarty One of the most honest books Ive read in a long, long time. Maybe forever. -- Erik Hansen * tompeters.com * Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain. * Time Out *

Stephen Bayley was the person for whom the term "design guru" was coined, something he accepts with what he likes to think of as self-deprecating irony. After a short and blameless period in provincial academe, he joined Terence Conran in an attempt to popularise design. This resulted in The Boilerhouse Project in London's V&A which became the most successful gallery of the eighties. The Boilerhouse evolved into the unique Design Museum which Mrs Thatcher opened in 1989, after some finger wagging and insisting it should not be called a "museum". During this period he learnt a lot about the perversity of genius and the absurdity of ambition.



Stephen Bayley has written many books and hundreds of articles which have shaped the popular understanding of design. This is his first attempt at fiction. He is Chairman of The Royal Fine Art Commission Trust, an honorary visiting professor at the Liverpool University School of Architecture and a Chevalier de l'Ordre Des Arts et Des Lettres, France's highest artistic accolade.

Stephen Bayley was the person for whom the term "design guru" was coined, something he accepts with what he likes to think of as self-deprecating irony. After a short and blameless period in provincial academe, he joined Terence Conran in an attempt to popularise design. This resulted in The Boilerhouse Project in London's V&A which became the most successful gallery of the eighties. The Boilerhouse evolved into the unique Design Museum which Mrs Thatcher opened in 1989, after some finger wagging and insisting it should not be called a "museum". During this period he learnt a lot about the perversity of genius and the absurdity of ambition.



Stephen Bayley has written many books and hundreds of articles which have shaped the popular understanding of design. This is his first attempt at fiction. He is Chairman of The Royal Fine Art Commission Trust, an honorary visiting professor at the Liverpool University School of Architecture and a Chevalier de l'Ordre Des Arts et Des Lettres, France's highest artistic accolade.
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