The book is revolutionary in extolling languaging and grassroots literacies as legitimate discourse practices, and as reflecting localised agency with implications for global mobility, in the semiotic landscapes of Africa, and Gambia in particular. In capturing the dynamically integrated multilingual/languaging practices in place, the book highlights the multiple identity affiliations available to the speakers. This book is one solid contribution to the languaging turn in the new sociolinguistics of globalisation. -- Felix Banda, University of the Western Cape, South Africa This delightful book conveys three important points of relevance for anybody interested in language practice in a wider social context in West Africa and beyond: that language use has to be understood as situationally grounded, that it needs to be distinguished from the ideologies of research participants and researchers, and that their critical ethnographic assessment is central, as Juffermans forcefully shows. -- Friederike Lüpke, SOAS, University of London, UK
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