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Chapter 1 Logo Design For Brand |
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1 The Importance of the Visual Design of a Brand |
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1 | (1) |
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2 Direction and Pattern of Logo Manifestation |
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2 | (7) |
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2.1 Direction of Manifestation |
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2 | (2) |
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2.2 Pattern of Manifestation |
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4 | (1) |
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5 | (1) |
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6 | (2) |
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8 | (1) |
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3 Principles of Logo Design |
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9 | (3) |
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4 The General Process of Logo Design |
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12 | (7) |
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4.1 Identify the problems and understand the requirements |
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12 | (3) |
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4.2 Look for references and create Logo ideas |
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15 | (1) |
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4.3 Draw sketches and render visualized presentation |
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15 | (4) |
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Chapter 2 Font Design In Logo |
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19 | (28) |
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1.1 Basic Styles and Structure of Chinese Characters |
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19 | (1) |
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1.1.1 Basic styles of Chinese characters |
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19 | (4) |
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1.1.2 Basic structure of Chinese characters |
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23 | (7) |
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1.2 Basic Styles and Structure of English Letters |
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30 | (1) |
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1.2.1 Basic styles of English fonts |
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30 | (13) |
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1.2.2 Basic structure of English letters |
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43 | (4) |
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2 Application Scenarios of Fonts |
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47 | (8) |
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2.1 Logo, Slogan and Descriptive Text |
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47 | (1) |
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47 | (3) |
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50 | (3) |
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53 | (1) |
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2.2 Auxiliary Graphics and Auxiliary Texts |
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54 | (1) |
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3 Basic Font Design Techniques |
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55 | (14) |
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55 | (4) |
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3.2 Stroke Design for Fonts |
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59 | (1) |
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3.2.1 Deformation of a single stroke |
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59 | (3) |
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3.2.2 Angle deformation of strokes |
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62 | (1) |
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3.2.3 Connection and cutting of strokes |
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63 | (1) |
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3.2.4 Ligature, broken strokes and extending strokes |
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64 | (3) |
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3.3 Optical Illusion Theory: Visual Balance |
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67 | (2) |
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Chapter 3 Graphic Design In Logo |
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1 Five Categories and Applications of Graphic Logos |
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69 | (5) |
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69 | (1) |
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70 | (1) |
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71 | (1) |
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72 | (1) |
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72 | (2) |
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2 Common Design Techniques for Graphic-Text Logo |
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74 | (4) |
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2.1 Substitution: Substitute the Texts with Graphics |
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74 | (1) |
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2.2 Filling: Graphics Composed of Texts |
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75 | (1) |
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2.3 Positive and Negative Space: Graphics Filling Texts |
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76 | (2) |
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78 | (7) |
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80 | (1) |
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3.1.1 How to draw a golden ratio circle |
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81 | (3) |
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84 | (1) |
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Chapter 4 Colours Of Logo |
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85 | (5) |
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85 | (1) |
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85 | (1) |
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85 | (2) |
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87 | (1) |
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88 | (1) |
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89 | (1) |
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90 | (3) |
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90 | (1) |
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91 | (1) |
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2.2.1 Saturation comparison |
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91 | (1) |
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2.2.2 Brightness comparison |
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92 | (1) |
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1 Design Ideas in Details |
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93 | (20) |
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1.1 Localization of Foreign Cultures: London Tonkotsu Ramen Chain Store |
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93 | (7) |
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1.2 American Rock Tea: Rock Juice |
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100 | (7) |
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1.3 Japanese Modern Minimalism: Miamanday |
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107 | (6) |
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113 | (175) |
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Nigma -- High End Street Wear Genderless Brand |
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114 | (4) |
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118 | (4) |
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Garna Xang Cocina Asia / Mx. |
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122 | (4) |
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126 | (2) |
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128 | (2) |
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130 | (4) |
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134 | (4) |
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Meissl & Schadn -- Schnitzel Love |
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138 | (4) |
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142 | (4) |
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146 | (4) |
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150 | (4) |
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Centro Italia -- Supermercato & Bistro |
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154 | (2) |
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156 | (2) |
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158 | (4) |
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162 | (2) |
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164 | (4) |
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Liv -- Scandinavian Concept Store |
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168 | (2) |
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Liv -- Scandinavian Concept Store 2 |
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170 | (2) |
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Petit Fou -- Corporate Identity |
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172 | (2) |
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The 49th Golden Camera Awards -- All about Yves |
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174 | (4) |
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178 | (6) |
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180 | (4) |
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184 | (4) |
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Onery Brand Identity Design |
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188 | (4) |
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192 | (2) |
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Despensa N6 -- Healthy Pastry |
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194 | (2) |
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196 | (4) |
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Visual Identity of Japanese brand "Man Qi Wu" |
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200 | (4) |
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204 | (4) |
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208 | (2) |
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210 | (2) |
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212 | (2) |
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214 | (4) |
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218 | (4) |
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222 | (2) |
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224 | (4) |
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228 | (2) |
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230 | (4) |
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234 | (2) |
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Henricus - Fermenterij van Dam |
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236 | (2) |
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238 | (4) |
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242 | (2) |
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244 | (2) |
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246 | (4) |
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Alameda Shoes Concept Store |
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250 | (2) |
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252 | (2) |
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254 | (2) |
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256 | (2) |
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258 | (2) |
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260 | (2) |
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262 | (2) |
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264 | (2) |
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266 | (2) |
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268 | (4) |
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272 | (2) |
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Komorebi Architecture Studio |
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274 | (2) |
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276 | (2) |
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278 | (2) |
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280 | (2) |
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282 | (2) |
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Sensory Artisan -- Geisha Collection |
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284 | (2) |
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286 | (2) |
| Contributors |
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288 | |
