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Loose-Leaf for Business Foundations 12th ed. [Loose-leaf]

2.54/5 (13 ratings by Goodreads)

Linda Ferrell (Depaul University), Geoffrey Hirt (Depaul University), O C Ferrell

Formāts: Loose-leaf, 656 pages, height x width x depth: 254x198x20 mm, weight: 971 g
Izdošanas datums: 01-Feb-2019
Izdevniecība: McGraw-Hill Education
ISBN-10: 1260488829
ISBN-13: 9781260488821

Citas grāmatas par šo tēmu:

Business studies: general - (Noliktavā: 1 punkts)

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Formāts: Loose-leaf, 656 pages, height x width x depth: 254x198x20 mm, weight: 971 g
Izdošanas datums: 01-Feb-2019
Izdevniecība: McGraw-Hill Education
ISBN-10: 1260488829
ISBN-13: 9781260488821

Citas grāmatas par šo tēmu:

Business studies: general - (Noliktavā: 1 punkts)

Permanent link: https://www.kriso.lv/db/9781260488821.html

The introduction to business course is an opportunity for students to investigate the breadth of business functions, and the positive impact that business has on our society and economic system. Business Foundations: A Changing World delivers a focused presentation of the essential material needed to teach introduction to business, while offering students an appreciation for the role of business in our economy and society.

The 12th edition reflects the latest developments in the business world - technologies such as artificial intelligence, blockchain, cryptocurrency, the sharing economy, transportation and manufacturing technology. It also presents the transformational impact – particularly on global trade, relationships, and career opportunities – that technology has on the business world.

Business Foundations: A Changing World is an unrivaled compilation of exciting application-focused content, activities, and examples guides students through the technology-saturated world of business today.

Part 1 Business in a Changing World

(106)

Chapter 1 The Dynamics of Business and Economics

(34)

Enter the World of Business

(1)

Warren Buffet: The Oracle of Omaha

(1)

Introduction

(1)

The Nature of Business

(4)

The Goal of Business

(1)

The People and Activities of Business

(2)

Why Study Business?

(1)

The Economic Foundations of Business

(10)

Economic Systems

(3)

The Free-Enterprise System

(1)

The Forces of Supply and Demand

(1)

The Nature of Competition

(2)

Economic Cycles and Productivity

(3)

The American Economy

(2)

The Importance of the American Economy

(2)

Responding to Business Challenges

(1)

The Trix of the Trade: General Mills' Brand Strategy

(3)

A Brief History of the American Economy

(2)

The Role of the Entrepreneur

(1)

Entrepreneurship in Action

(1)

ATA: Engineering Good Teamwork

(1)

Going Green

(1)

Rainforest Alliance Stands Out in a Forest of Nonprofits

(1)

The Role of Government in the American Economy

(1)

The Role of Ethics and Social Responsibility in Business

(1)

Can You Learn Business in a Classroom?

(2)

So You Want a Job in the Business World

(1)

Review Your Understanding

(1)

Critical Thinking Questions

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: The Forces of Supply and Demand

(1)

Solve the Dilemma: Mrs. Acres Homemade Pies

(1)

Build Your Business Plan: The Dynamics of Business and Economics

(1)

See for Yourself Videocase: Redbox Succeeds by Identifying Market Need

(1)

Team Exercise

(1)

Notes

(4)

Chapter 2 Business Ethics and Social Responsibility

(36)

Enter the World of Business

(1)

NFL Tackles Safety Expectations

(1)

Introduction

(1)

Business Ethics and Social Responsibility

(2)

The Role of Ethics in Business

(7)

Recognizing Ethical Issues in Business

(6)

Fairness and Honesty

(1)

Going Green

(1)

Chipotle Chips Away at Food Safety Advancements

(5)

Making Decisions about Ethical Issues

(1)

Improving Ethical Behavior in Business

(2)

Consider Ethics and Social Responsibility

(1)

Eaton Maintains a Successful Ethics Program

(1)

The Nature of Social Responsibility

(2)

Entrepreneurship in Action

(1)

A Step Ahead: Blake Mycoskie Provides Leadership for Social Entrepreneurship

(7)

Social Responsibility Issues

(5)

Unemployment

(1)

So You Want a Job in Business Ethics and Social Responsibility

(1)

Review Your Understanding

(1)

Critical Thinking Questions

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: Making Decisions about Ethical Issues

(1)

Solve the Dilemma: Customer Privacy

(1)

Build Your Business Plan: Business Ethics and Social Responsibility

(1)

See for Yourself Videocase: Warby Parker: An Affordable World Vision

(1)

Team Exercise

(1)

Notes

(5)

Chapter 3 Business in a Borderless World

(35)

Enter the World of Business

(1)

Alibaba: China's National Treasure

(1)

Introduction

(1)

The Role of International Business

(3)

Why Nations Trade

(1)

Trade between Countries

(1)

Balance of Trade

(1)

International Trade Barriers

(2)

Economic Barriers

(1)

Ethical, Legal, and Political Barriers

(1)

Entrepreneurship in Action

(1)

Kenya Counts on Mobile Banking

(3)

Responding to Business Challenges

(1)

Uber Attempts to Make a Right Turn

(3)

Social and Cultural Barriers

(2)

Technological Barriers

(1)

Trade Agreements, Alliances, and Organizations

(5)

General Agreement on Tariffs and Trade

(1)

The North American Free Trade Agreement

(1)

The European Union

(1)

Asia-Pacific Economic Cooperation

(1)

Association of Southeast Asian Nations

(1)

World Bank

(1)

International Monetary Fund

(1)

Getting Involved in International Business

(4)

Exporting and Importing

(2)

Trading Companies

(1)

Licensing and Franchising

(1)

Contract Manufacturing

(1)

Outsourcing

(1)

Offshoring

(1)

Going Green

(1)

Algae: A Biofuel Breakthrough

(2)

Joint Ventures and Alliances

(1)

Direct Investment

(2)

International Business Strategies

(1)

Developing Strategies

(1)

Managing the Challenges of Global Business

(1)

So You Want a Job in Global Business

(1)

Review Your Understanding

(1)

Critical Thinking Questions

(1)

Learn the Terms

(1)

Check Your Progress

(1)

Get Involved

(1)

Build Your Skills: Global Awareness

(1)

Solve the Dilemma: Global Expansion or Business as Usual?

100

(1)

Build Your Business Plan: Business in a Borderless World

101

(1)

See for Yourself Videocase: Electro Bikes: Better, Cooler, Awesome r!

101

(1)

Team Exercise

102

(1)

Notes

102

(5)

Part 2 Starting and Growing a Business

107

(64)

Chapter 4 Options for Organizing Business

108

(32)

Enter the World of Business

109

(1)

Louisville Slugger Hits the Ball Out of the Park

109

(1)

Introduction

110

(1)

Sole Proprietorships

110

(4)

Advantages of Sole Proprietorships

111

(2)

Disadvantages of Sole Proprietorships

113

(1)

Partnerships

114

(5)

Types of Partnership

115

(1)

Articles of Partnership

115

(1)

Advantages of Partnerships

115

(2)

Disadvantages of Partnerships

117

(1)

Taxation of Partnerships

118

(1)

Consider Ethics and Social Responsibility

119

(1)

Beer Hound Brews the Perfect Partnership

119

(1)

Corporations

119

(8)

Creating a Corporation

120

(1)

Types of Corporations

121

(2)

Elements of a Corporation

123

(2)

Advantages of Corporations

125

(1)

Disadvantages of Corporations

126

(1)

Going Green

127

(1)

To B or Not to B: Cascade Engineering Adopts B Corporation Certification

127

(1)

Other Types of Ownership

128

(1)

Joint Ventures

128

(1)

S Corporations

128

(1)

Limited Liability Companies

128

(1)

Entrepreneurship in Action

129

(1)

Moving on Up: The VIP Moving & Storage LLC Experience

129

(1)

Cooperatives

129

(1)

Trends in Business Ownership: Mergers and Acquisitions

130

(2)

So You'd Like to Start a Business

132

(1)

Review Your Understanding

133

(1)

Critical Thinking

134

(1)

Learn the Terms

134

(1)

Check Your Progress

134

(1)

Get Involved

134

(1)

Build Your Skills: Selecting a Form of Business

135

(1)

Solve the Dilemma: To Incorporate or Not to Incorporate

135

(1)

Build Your Business Plan: Options for Organizing Business

136

(1)

See for Yourself Videocase: PODS Excels at Organizing a Business

136

(1)

Team Exercise

137

(1)

Notes

137

(3)

Chapter 5 Small Business, Entrepreneurship, and Franchising

140

(31)

Enter the World of Business

141

(1)

Chick-fil-A Earns Grade A for Quality

141

(1)

Introduction

142

(1)

The Nature of Entrepreneurship and Small Business

142

(4)

What Is a Small Business?

143

(1)

The Role of Small Business in the American Economy

144

(2)

Consider Ethics and Social Responsibility

146

(1)

Shark Tank Takes a Bite of Success

146

(3)

Industries That Attract Small Business

146

(3)

Advantages of Small-Business Ownership

149

(2)

Independence

149

(1)

Costs

150

(1)

Flexibility

150

(1)

Focus

150

(1)

Entrepreneurship in Action

151

(1)

Sseko Helps Women Get a Step Ahead

151

(1)

Reputation

151

(1)

Disadvantages of Small-Business Ownership

151

(2)

High Stress Level

151

(1)

High Failure Rate

152

(1)

Starting a Small Business

153

(5)

The Business Plan

154

(1)

Forms of Business Ownership

154

(1)

Financial Resources

154

(2)

Approaches to Starting a Small Business

156

(1)

Help for Small-Business Managers

157

(1)

Going Green

158

(1)

Growing a Family Business: Haney's Appledale Farm

158

(2)

The Future for Small Business

159

(1)

Demographic Trends

159

(1)

Technological and Economic Trends

159

(1)

Making Big Businesses Act "Small"

160

(1)

So You Want to Be an Entrepreneur or Small-Business Owner

161

(1)

Review Your Understanding

162

(1)

Critical Thinking Questions

162

(1)

Learn the Terms

163

(1)

Check Your Progress

163

(1)

Get Involved

163

(1)

Build Your Skills: Creativity

163

(1)

Solve the Dilemma: The Small-Business Challenge

164

(1)

Build Your Business Plan: Small Business, Entrepreneurship, and Franchising

165

(1)

See for Yourself Videocase: Sonic-A Successful Franchise with an Old-Fashioned Drive-In Experience

165

(1)

Team Exercise

166

(1)

Notes

166

(5)

Part 3 Managing for Quality and Competitiveness

171

(98)

Chapter 6 The Nature of Management

172

(30)

Enter the World of Business

173

(1)

Home Depot Builds Effective Management System

173

(1)

Introduction

174

(1)

The Importance of Management

174

(1)

Management Functions

175

(2)

Planning

175

(2)

Entrepreneurship in Action

177

(1)

Rebecca Ray Designs Has It in the Bag

177

(4)

Organizing

179

(1)

Directing

179

(1)

Controlling

180

(1)

Types of Management

181

(4)

Levels of Management

181

(3)

Areas of Management

184

(1)

Skills Needed by Managers

185

(2)

Technical Expertise

186

(1)

Conceptual Skills

186

(1)

Analytical Skills

186

(1)

Human Relations Skills

186

(1)

Leadership

187

(2)

Going Green

189

(1)

New Belgium Brewing Brews Up "Green" Management Style

189

(1)

Employee Empowerment

189

(1)

Decision Making

190

(2)

Recognizing and Defining the Decision Situation

190

(1)

Developing Options

191

(1)

Analyzing Options

191

(1)

Selecting the Best Option

191

(1)

Responding to Business Challenges

192

(1)

Zappos Puts the Right Foot Forward

192

(1)

Implementing the Decision

192

(1)

Monitoring the Consequences

193

(1)

Management in Practice

193

(2)

So You Want to Be a Manager IW Review Your Understanding

195

(1)

Critical Thinking Questions

195

(1)

Learn the Terms

195

(1)

Check Your Progress

196

(1)

Get Involved

196

(1)

Build Your Skills: Functions of Management

196

(1)

Solve the Dilemma: Making Infinity Computers Competitive

197

(1)

Build Your Business Plan: The Nature of Management

198

(1)

See for Yourself Videocase: Building a Strong and Healthy Business

198

(1)

Team Exercise

199

(1)

Notes

199

(3)

Chapter 7 Organization, Teamwork, and Communication

202

(32)

Enter the World of Business

203

(1)

Keurig Green Mountain Brews Effective Communication

203

(1)

Introduction

204

(1)

Organizational Culture

204

(1)

Developing Organizational Structure

205

(2)

Assigning Tasks

207

(3)

Specialization

207

(1)

Departmentalization

208

(2)

Assigning Responsibility

210

(3)

Delegation of Authority

210

(1)

Degree of Centralization

211

(1)

Span of Management

212

(1)

Responding to Business Challenges

213

(1)

Whole Foods Focuses on the Whole Team

213

(1)

Organizational Layers

213

(1)

Entrepreneurship in Action

214

(1)

Sugar Bowl Bakery Hits the Sweet Spot

214

(1)

Forms of Organizational Structure

214

(3)

Line Structure

214

(1)

Line-and-Staff Structure

214

(2)

Multidivisional Structure

216

(1)

Matrix Structure

216

(1)

The Role of Groups and Teams in Organizations

217

(3)

Committees

218

(1)

Task Forces

218

(1)

Teams

219

(1)

Going Green

220

(1)

Connection and Collaboration: How Timberland Works as a Team

220

(1)

Communicating in Organizations

220

(5)

Formal and Informal Communication

221

(2)

Monitoring Communications

223

(1)

Improving Communication Effectiveness

223

(2)

So You Want a Job in Managing Organizational Culture, Teamwork, and Communication

225

(1)

Review Your Understanding

225

(1)

Critical Thinking Questions

226

(1)

Learn the Terms

226

(1)

Check Your Progress

227

(1)

Get Involved

227

(1)

Build Your Skills: Teamwork

227

(1)

Solve the Dilemma: Quest Star in Transition

228

(1)

Build Your Business Plan: Organization, Teamwork, and Communication

229

(1)

See for Yourself Videocase: A Freshii Approach to Food and Business

229

(1)

Team Exercise

230

(1)

Notes

230

(4)

Chapter 8 Managing Operations and Supply Chains

234

(35)

Enter the World of Business

235

(1)

Trading Up: Trader Joe's Operational Success

235

(1)

Introduction

236

(1)

The Nature of Operations Management

236

(5)

The Transformation Process

237

(1)

Operations Management in Service Businesses

238

(3)

Planning and Designing Operations Systems

241

(3)

Planning the Product

241

(1)

Designing the Operations Processes

242

(2)

Consider Ethics and Social Responsibility

244

(1)

Improving the Supply Chain with Blockchain

244

(5)

Planning Capacity

244

(1)

Planning Facilities

245

(3)

Sustainability and Manufacturing

248

(1)

Going Green

249

(1)

Meet Your Meat: This Company Is Disrupting the Global Meat Market

249

(1)

Managing the Supply Chain

249

(6)

Procurement

251

(1)

Managing Inventory

251

(2)

Outsourcing

253

(1)

Routing and Scheduling

254

(1)

Managing Quality

255

(2)

Entrepreneurship in Action

257

(1)

El Pinto: When You Are Hot, You Are Hot

257

(2)

International Organization for Standardization (ISO)

257

(1)

Inspection

258

(1)

Sampling

259

(1)

Integrating Operations and Supply Chain Management

259

(1)

So You Want a Job in Operations Management

260

(1)

Review Your Understanding

260

(1)

Critical Thinking Questions

261

(1)

Learn the Terms

261

(1)

Check Your Progress

262

(1)

Get Involved

262

(1)

Build Your Skills: Reducing Cycle Time

262

(1)

Solve the Dilemma: Planning for Pizza

263

(1)

Build Your Business Plan: Managing Service and Manufacturing Operations

264

(1)

See for Yourself Videocase: How Sweet It Is: Creating Supply Chain Efficiencies at the Cocoa Exchange

261

(4)

Team Exercise

265

(1)

Notes

265

(4)

Part 4 Creating the Human Resource Advantage

269

(1)

Chapter 9 Motivating the Workforce

270

(1)

Enter the World of Business

271

(1)

Facebook Knows How to Motivate Employees

271

(1)

Introduction

272

(1)

Nature of Human Relations

272

(2)

Historical Perspectives on Employee Motivation

274

(1)

Classical Theory of Motivation

274

(1)

Consider Ethics and Social Responsibility

275

(1)

King Arthur: Baked to Perfection

275

(1)

The Hawthorne Studies

276

(1)

Theories of Employee Motivation

276

(5)

Maslow's Hierarchy of Needs

276

(2)

Herzberg's Two-Factor Theory

278

(1)

McGregor's Theory X and Theory Y

279

(1)

Theory Z

280

(1)

Entrepreneurship in Action

281

(1)

Namaste Solar Embraces Employee Democracy Model of Management

281

(2)

Equity Theory

281

(2)

Expectancy Theory

283

(1)

Goal-Setting Theory

283

(1)

Strategies for Motivating Employees

283

(3)

Behavior Modification

283

(1)

Job Design

284

(2)

Going Green

286

(1)

Patagonia Attracts and Empowers Passionate Employees

286

(3)

Importance of Motivational Strategies

288

(1)

So You Think You May Be Good at Motivating a Workforce

289

(1)

Review Your Understanding

289

(1)

Critical Thinking Questions

290

(1)

Learn the Terms

290

(1)

Check Your Progress

291

(1)

Get Involved

291

(1)

Build Your Skills: Motivating

291

(1)

Solve the Dilemma: Motivating to Win

292

(1)

Build Your Business Plan: Motivating the Workforce

292

(1)

See for Yourself Videocase: The Container Store's Secret to Success: Employee Satisfaction

293

(1)

Team Exercise

294

(1)

Notes

294

(4)

Chapter 10 Managing Human Resources

298

(33)

Enter the World of Business

299

(1)

Sheryl Sandberg: Wonder Woman

299

(1)

Introduction

300

(1)

The Nature of Human Resource Management

300

(1)

Planning for Human Resource Needs

300

(1)

Recruiting and Selecting New Employees

301

(1)

Recruiting

301

(1)

Consider Ethics and Social Responsibility

302

(1)

Recruiters Embrace NonTraditional Recruitment Methods

302

(3)

Selection

303

(2)

Legal Issues in Recruiting and Selecting

305

(2)

Developing the Workforce

307

(2)

Training and Development

307

(1)

Assessing Performance

308

(1)

Turnover

309

(3)

Compensating the Workforce

311

(1)

Financial Compensation

311

(1)

Benefits

312

(1)

Going Green

313

(2)

Employees Like Green Incentives

313

(1)

Managing Unionized Employees

314

(1)

Collective Bargaining

315

(5)

Resolving Disputes

316

(1)

The Importance of Workforce Diversity

317

(1)

The Characteristics of Diversity

317

(1)

Why Is Diversity Important?

317

(1)

The Benefits of Workforce Diversity

318

(2)

Affirmative Action

320

(1)

Trends in Management of the Workforce

320

(1)

Entrepreneurship in Action

321

(1)

Off to We Work We Go

321

(1)

So You Want to Work in Human Resources

322

(1)

Review Your Understanding

322

(1)

Critical Thinking Questions

323

(1)

Learn the Terms

323

(1)

Check Your Progress

324

(1)

Get Involved

324

(1)

Build Your Skills: Appreciating and Valuing Diversity

324

(2)

Solve the Dilemma: Morale among the Survivors

326

(1)

Build Your Business Plan: Managing Human Resources

326

(1)

See for Yourself Videocase: The Importance of Hollywood Labor Unions

326

(1)

Team Exercise

327

(1)

Notes

327

(4)

Part 5 Marketing: Developing Relationships

331

(104)

Chapter 11 Customer-Driven Marketing

332

(30)

Enter the World of Business

333

(1)

Dollar General Narrows in on Strategic Segmentation

333

(1)

Introduction

334

(1)

Nature of Marketing

334

(3)

The Exchange Relationship

331

(5)

Functions of Marketing

336

(1)

Creating Value with Marketing

336

(1)

Responding to Business Challenges

337

(1)

Cool Beans: Starbucks Refines the Customer Experience

337

(4)

The Marketing Concept

337

(2)

Evolution of the Marketing Concept

339

(2)

Developing a Marketing Strategy

341

(5)

Selecting a Target Market

341

(3)

Developing a Marketing Mix

344

(2)

Entrepreneurship in Action

346

(1)

Wanelo: $100 Million Valuation, Zero Products

346

(1)

Going Green

347

(1)

Viridian Energy: Green Energy Gets Personal

347

(1)

Marketing Research and Information Systems

348

(3)

Online Marketing Research

349

(2)

Buying Behavior

351

(1)

Psychological Variables of Buying Behavior

351

(1)

Social Variables of Buying Behavior

352

(1)

Understanding Buying Behavior

352

(1)

The Marketing Environment

352

(1)

Importance of Marketing to Business and Society

353

(2)

So You Want a Job in Marketing

355

(1)

Review Your Understanding

355

(1)

Critical Thinking Questions

356

(1)

Learn the Terms

356

(1)

Check Your Progress

356

(1)

Get Involved

357

(1)

Build Your Skills: The Marketing Mix

357

(1)

Solve the Dilemma: Will It Go?

357

(1)

Build Your Business Plan: Customer-Driven Marketing

358

(1)

See for Yourself Videocase: Marriott: Your Home Away from Home

358

(1)

Team Exercise

359

(1)

Notes

359

(3)

Chapter 12 Dimensions of Marketing Strategy

362

(38)

Enter the World of Business

363

(1)

Harley-Davidson Rolls in the New Products

363

(1)

Introduction

364

(1)

The Marketing Mix

364

(1)

Product Strategy

364

(11)

Developing New Products

364

(3)

Classifying Products

367

(1)

Product Line and Product Mix

368

(1)

Product Life Cycle

368

(3)

Identifying Products

371

(4)

Entrepreneurship in Action

375

(1)

FarmLinks: The Ultimate Alabama Resort

375

(1)

Pricing Strategy

375

(2)

Pricing Objectives

376

(1)

Specific Pricing Strategies

376

(1)

Distribution Strategy

377

(1)

Going Green

378

(1)

How Archer Daniels Midlands Connects Farm, Factory, and Table

378

(6)

Marketing Channels

378

(4)

Intensity of Market Coverage

382

(1)

Physical Distribution

383

(1)

Importance of Distribution in a Marketing Strategy

384

(1)

Promotion Strategy

384

(1)

Responding to Business Challenges

385

(1)

Amazon Sells Everything from A-to-Z

385

(1)

The Promotion Mix

385

(6)

Promotion Strategies: To Push or to Pull

389

(1)

Objectives of Promotion

390

(1)

Promotional Positioning

391

(1)

Importance of Marketing Strategy

391

(1)

So You Want to Be a Marketing Manager

392

(1)

Review Your Understanding

392

(1)

Critical Thinking Questions

393

(1)

Learn the Terms

393

(1)

Check Your Progress

394

(1)

Get Involved

394

(1)

Build Your Skills: Analyzing Motel 6's Marketing Strategy

394

(4)

Solve the Dilemma: Better Health with Snacks

395

(1)

Build Your Business Plan: Dimensions of Marketing Strategy

395

(1)

See for Yourself Videocase: Cutting Edge Quality: Cutco "Knives for Life"

395

(1)

Team Exercise

396

(1)

Notes

397

(3)

Chapter 13 Digital Marketing and Social Media

400

(1)

Enter the World of Business

401

(1)

Facebook in the Face of Data Privacy Controversy

401

(1)

Introduction

402

(1)

Growth and Benefits of Digital Communication

402

(1)

Using Digital Media in Business

403

(1)

Digital Media and the Marketing Mix

404

(5)

Social Media Marketing

408

(1)

Consumer-Generated Marketing and Digital Media

409

(2)

Social Networks

409

(2)

Consider Ethics and Social Responsibility

411

(1)

Recruiters Turn to Social Media to Find Network of Talent

411

(1)

Blogs and Wikis

412

(1)

Media Sharing

413

(1)

Mobile Marketing

414

(2)

Applications and Widgets

416

(1)

Going Green

417

(1)

Going Green? There's an App for That

417

(1)

Online Monitoring and Analytics

418

(1)

Using Digital Media to Learn about Consumers

419

(1)

Legal and Social Issues in Internet Marketing

419

(1)

Entrepreneurship in Action

420

(1)

Why Kayak.com is a Travel Search Engine Worth Visiting

420

(1)

Privacy

420

(3)

Identity Theft and Online Fraud

421

(1)

Intellectual Property Theft and Other Illegal Activities

422

(1)

Digital Media's Impact on Marketing

423

(1)

So You Want to Be a Digital Marketer

424

(1)

Review Your Understanding

424

(4)

Critical Thinking Questions

425

(1)

Learn the Terms

425

(1)

Check Your Progress

425

(1)

Get Involved

426

(1)

Build Your Skills: Planning a Digital Marketing and Social Networking Site

426

(1)

Solve the Dilemma: Developing Successful Freeware

427

(1)

Build Your Business Plan: Digital Marketing and Social Networking

427

(1)

See for Yourself Videocase: Should Employees Use Social Media Sites at Work?

427

(1)

Team Exercise

428

(1)

Notes

428

(7)

Part 6 Financing the Enterprise

435

(1)

Chapter 14 Accounting and Financial Statements

436

(38)

Enter the World of Business

437

(1)

By the Numbers: Deloitte Excels in the Big Four

437

(1)

Introduction

438

(1)

The Nature of Accounting

438

(5)

Accountants

438

(2)

Accounting or Bookkeeping?

440

(1)

The Uses of Accounting Information

440

(3)

Entrepreneurship in Action

443

(1)

Perfectly Al Dente: How This Pasta Company Handles Its Finances

443

(1)

The Accounting Process

444

(3)

The Accounting Equation

444

(1)

Double-Entry Bookkeeping

445

(1)

The Accounting Cycle

445

(2)

Financial Statements

447

(6)

The Income Statement

448

(4)

The Balance Sheet

452

(1)

Going Green

453

(1)

Stranded Assets Pose a Financial and Environmental Risk

453

(6)

The Statement of Cash Flows

457

(2)

Ratio Analysis: Analyzing Financial Statements

459

(6)

Profitability Ratios

460

(1)

Asset Utilization Ratios

461

(1)

Liquidity Ratios

462

(1)

Debt Utilization Ratios

463

(1)

Per Share Data

464

(1)

Responding to Business Challenges

465

(1)

How Data Analytics Is Changing the World of Accounting

465

(1)

Importance of Integrity in Accounting

465

(1)

So You Want to Be an Accountant

466

(1)

Review Your Understanding

467

(1)

Critical Thinking Questions

467

(1)

Learn the Terms

468

(1)

Check Your Progress

468

(1)

Get Involved

468

(1)

Build Your Skills: Financial Analysis

469

(1)

Solve the Dilemma: Exploring the Secrets of Accounting

469

(1)

Build Your Business Plan: Accounting and Financial Statements

470

(1)

See for Yourself Videocase: Goodwill Industries: Accounting it a Nonprofit

470

(1)

Team Exercise

471

(1)

Notes

471

(3)

Chapter 15 Money and the Financial System

474

(30)

Enter the World of Business

475

(1)

How Mobile Banking Is Breaking the Bank

475

(1)

Introduction

476

(1)

Money in the Financial System

476

(4)

Functions of Money

476

(1)

Characteristics of Money

477

(2)

Types of Money

479

(1)

Entrepreneurship in Action

480

(1)

Square Rounds Out Its Product Offering

480

(3)

Responding to Business Challenges

483

(1)

Decrypting Cryptocurrencies

483

(1)

The American Financial System

484

(6)

The Federal Reserve System

484

(3)

Banking Institutions

487

(3)

Consider Ethics and Social Responsibility

490

(1)

Bank on It: Widespread Wells Fargo Fraud Uncovered

490

(6)

Nonbanking Institutions

490

(3)

Electronic Banking

493

(2)

Future of Banking

495

(1)

So You're Interested in Financial Systems or Banking

496

(1)

Review Your Understanding

497

(1)

Critical Thinking Questions

497

(1)

Learn the Terms

498

(1)

Check Your Progress

498

(1)

Get Involved

498

(1)

Build Your Skills: Managing Money

498

(1)

Solve the Dilemma: Seeing the Financial Side of Business

499

(1)

Build Your Business Plan: Money and the Financial System

499

(1)

See for Yourself Videocase: Crowdfunding: Loans You Can Count On

499

(1)

Team Exercise

500

(1)

Notes

501

(3)

Chapter 16 Financial Management and Securities Markets

504

(30)

Enter the World of Business

505

(1)

No Shock: General Electric Struggles after Poor Financial Management

505

(1)

Introduction

506

(1)

Managing Current Assets and Liabilities

506

(3)

Managing Current Assets

506

(3)

Consider Ethics and Social Responsibility

509

(1)

Making Every Woman Count: Improving Gender Diversity in Finance

509

(3)

Managing Current Liabilities

510

(2)

Managing Fixed Assets

512

(3)

Capital Budgeting and Project Selection

513

(1)

Assessing Risk

513

(1)

Pricing Long-Term Money

513

(2)

Going Green

515

(1)

How Making Sustainability a Top Priority Helps the Bottom Line

515

(1)

Financing with Long-Term Liabilities

516

(2)

Bonds: Corporate IOUs

516

(1)

Types of Bonds

517

(1)

Financing with Owners' Equity

518

(2)

Investment Banking

520

(1)

Entrepreneurship in Action

521

(1)

Sounds like Spotify's Non-IPO Was a Hit

521

(1)

The Securities Markets

522

(4)

Stock Markets

522

(1)

The Over-the-Counter Market

523

(1)

Measuring Market Performance

523

(3)

So You Want to Work in Financial Management or Securities

526

(1)

Review Your Understanding

527

(1)

Critical Thinking Questions

527

(1)

Learn the Terms

528

(1)

Check Your Progress

528

(1)

Get Involved

528

(1)

Build Your Skills: Choosing among Projects

529

(1)

Solve the Dilemma: Surviving Rapid Growth

530

(1)

Build Your Business Plan: Financial Management and Securities Market

530

(1)

See for Yourself Videocase: Tom & Eddie's: Fed through Nontraditional Channels

530

(1)

Team Exercise

531

(1)

Notes

531

(3)

Bonus
Chapters

A The Legal and Regulatory Environment

534

(22)

B Personal Financial Planning

556

(25)

Glossary

581

(16)

Indexes

Name Index

597

(7)

Company Index

604

(4)

Subject Index

608

Appendixes (Available Online and via Create)

A Guidelines for the Development of the Business Plan

B Personal Career Plan

C Risk: The Basics of Risk Management

Loose-Leaf for Business Foundations 12th ed. [Loose-leaf]

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