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PART 1 Business in a Changing World |
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1 | (1) |
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Chapter 1 The Dynamics of Business and Economics |
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2 | (1) |
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Enter the World of Business |
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3 | (1) |
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3 | (1) |
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4 | (1) |
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4 | (4) |
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4 | (1) |
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The People and Activities of Business |
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5 | (2) |
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7 | (1) |
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The Economic Foundations of Business |
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8 | (5) |
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8 | (3) |
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The Free-Enterprise System |
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11 | (1) |
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The Forces of Supply and Demand |
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12 | (1) |
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Responding to Business Challenges |
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13 | (1) |
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Taylor Swift Fights Scalpers |
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13 | (3) |
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The Nature of Competition |
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14 | (1) |
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Economic Cycles and Productivity |
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15 | (1) |
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16 | (1) |
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Competition Is Brewing in Kombucha Market |
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16 | (2) |
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18 | (7) |
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The Importance of the American Economy |
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19 | (1) |
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A Brief History of the American Economy |
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20 | (1) |
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Technology and the Economy |
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21 | (2) |
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The Role of the Entrepreneur |
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23 | (2) |
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Technology and the Economy |
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25 | (1) |
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Up in the Air: Drones and Air Traffic Control |
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25 | (1) |
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The Role of Government in the American Economy |
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25 | (1) |
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The Role of Ethics and Social Responsibility in Business |
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26 | (1) |
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Can You Learn Business in a Classroom? |
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26 | (2) |
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So You Want a Job in the Business World |
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28 | (1) |
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Review Your Understanding |
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28 | (1) |
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29 | (1) |
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29 | (1) |
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30 | (1) |
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30 | (1) |
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31 | (1) |
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31 | (1) |
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32 | (1) |
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32 | (1) |
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33 | (2) |
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35 | (1) |
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Chapter 2 Business Ethics and Social Responsibility |
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36 | (36) |
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Enter the World of Business |
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37 | (1) |
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Omaze-ing: Reinventing the Charity Model |
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37 | (1) |
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38 | (1) |
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Business Ethics and Social Responsibility |
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38 | (3) |
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The Role of Ethics in Business |
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41 | (10) |
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Recognizing Ethical Issues in Business |
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42 | (5) |
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47 | (1) |
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Making Decisions about Ethical Issues |
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48 | (1) |
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Improving Ethical Behavior in Business |
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49 | (2) |
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The Nature of Social Responsibility |
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51 | (2) |
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53 | (1) |
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Tyson Looks for Sustainable Meat |
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53 | (5) |
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Social Responsibility Issues |
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54 | (4) |
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Consider Ethics and Social Responsibility Issues |
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58 | (1) |
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Building a Better Everyday Life with Ikea |
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58 | (3) |
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Responding to Business Challenges |
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61 | (1) |
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Sherwin-Williams Paints Itself into a Corner |
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61 | (1) |
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62 | (1) |
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So You Want a Job in Business Ethics and Social Responsibility |
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63 | (1) |
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Review Your Understanding |
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63 | (1) |
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64 | (1) |
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64 | (1) |
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65 | (1) |
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65 | (1) |
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66 | (1) |
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66 | (1) |
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67 | (1) |
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68 | (1) |
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68 | (3) |
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71 | (1) |
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Chapter 3 Business in a Borderless World |
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72 | (33) |
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Enter the World of Business |
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73 | (1) |
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Spotify: Streaming Everywhere |
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73 | (1) |
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74 | (1) |
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The Role of International Business |
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74 | (3) |
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75 | (1) |
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75 | (1) |
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76 | (1) |
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International Trade Barriers |
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77 | (2) |
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77 | (1) |
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Ethical, Legal, and Political Barriers |
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78 | (1) |
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Responding to Business Challenges |
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79 | (1) |
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Harley-Davidson Gets Up to Speed in International Markets |
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79 | (5) |
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Social and Cultural Barriers |
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82 | (2) |
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84 | (1) |
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Trade Agreements, Alliances, and Organizations |
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84 | (1) |
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85 | (1) |
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Chinese Airlines Soaring to Great Heights |
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85 | (3) |
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General Agreement on Tariffs and Trade |
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85 | (1) |
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The United States-Mexico-Canada Agreement |
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86 | (1) |
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87 | (1) |
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Asia-Pacific Economic Cooperation |
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87 | (1) |
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Technology and the Economy |
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88 | (1) |
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Data Privacy Concerns Take the World by Storm |
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88 | (2) |
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Association of Southeast Asian Nations |
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89 | (1) |
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89 | (1) |
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International Monetary Fund |
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90 | (1) |
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Getting Involved in International Business |
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90 | (5) |
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90 | (1) |
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91 | (1) |
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Licensing and Franchising |
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91 | (1) |
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92 | (1) |
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92 | (1) |
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93 | (1) |
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Joint Ventures and Alliances |
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93 | (1) |
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94 | (1) |
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International Business Strategies |
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95 | (1) |
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95 | (1) |
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Managing the Challenges of Global Business |
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95 | (1) |
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So You Want a Job in Global Business |
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96 | (1) |
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Review Your Understanding |
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97 | (1) |
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98 | (1) |
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98 | (1) |
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98 | (1) |
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99 | (1) |
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99 | (1) |
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100 | (1) |
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100 | (1) |
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101 | (1) |
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101 | (1) |
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101 | (4) |
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PART 2 Starting and Growing a Business |
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105 | (66) |
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Chapter 4 Options for Organizing Business |
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106 | (32) |
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Enter the World of Business |
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107 | (1) |
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Big Tech Spends Big on Acquisitions |
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107 | (1) |
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108 | (1) |
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108 | (4) |
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Advantages of Sole Proprietorships |
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109 | (2) |
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Disadvantages of Sole Proprietorships |
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111 | (1) |
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112 | (4) |
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112 | (1) |
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113 | (1) |
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Advantages of Partnerships |
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114 | (1) |
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Disadvantages of Partnerships |
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115 | (1) |
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116 | (1) |
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116 | (4) |
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117 | (1) |
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118 | (2) |
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Consider Ethics and Social Responsibility |
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120 | (1) |
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Cascade Engineering: Go B Corp or Go Home |
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120 | (5) |
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Elements of a Corporation |
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121 | (2) |
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Advantages of Corporations |
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123 | (1) |
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Disadvantages of Corporations |
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124 | (1) |
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Entrepreneurship in Action |
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125 | (1) |
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Evrnu Slows Down Fast Fashion |
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125 | (1) |
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125 | (2) |
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126 | (1) |
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126 | (1) |
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Limited Liability Companies |
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126 | (1) |
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127 | (1) |
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Trends in Business Ownership: Mergers and Acquisitions |
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127 | (2) |
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Responding to Business Challenges |
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129 | (1) |
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J. Crew Says Bye to Its Leveraged Buyout |
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129 | (9) |
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So You'd Like to Start a Business |
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130 | (1) |
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Review Your Understanding |
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130 | (1) |
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131 | (1) |
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131 | (1) |
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132 | (1) |
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132 | (1) |
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133 | (1) |
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133 | (1) |
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133 | (1) |
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134 | (1) |
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134 | (3) |
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137 | (1) |
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Chapter 5 Small Business, Entrepreneurship, and Franchising |
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138 | (1) |
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Enter the World of Business |
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139 | (1) |
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139 | (1) |
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140 | (1) |
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The Nature of Entrepreneurship and Small Business |
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140 | (5) |
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What Is a Small Business? |
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141 | (1) |
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The Role of Small Business in the American Economy |
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142 | (2) |
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Industries That Attract Small Business |
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144 | (1) |
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Entrepreneurship in Action |
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145 | (1) |
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A Growing Success: Leola Produce Auction |
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145 | (2) |
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Advantages of Small-Business Ownership |
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147 | (2) |
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147 | (1) |
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148 | (1) |
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148 | (1) |
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148 | (1) |
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Consider Ethics and Social Responsibility |
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149 | (1) |
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Sseko Celebrates Women Every Day |
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149 | (1) |
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149 | (1) |
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Disadvantages of Small-Business Ownership |
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149 | (3) |
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149 | (1) |
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150 | (2) |
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Starting a Small Business |
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152 | (5) |
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152 | (1) |
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Forms of Business Ownership |
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152 | (1) |
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152 | (3) |
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Approaches to Starting a Small Business |
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155 | (1) |
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Help for Small-Business Managers |
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156 | (1) |
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The Future for Small Business |
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157 | (2) |
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157 | (1) |
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Technological and Economic Trends |
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158 | (1) |
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Technology and the Economy |
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159 | (1) |
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An Entrepreneur Goes Digital for Growth |
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159 | (1) |
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Making Big Businesses Act "Small" |
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160 | (1) |
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So You Want to Be an Entrepreneur or Small-Business Owner |
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161 | (1) |
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Review Your Understanding |
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161 | (1) |
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162 | (1) |
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162 | (1) |
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163 | (1) |
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163 | (1) |
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164 | (1) |
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165 | (1) |
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165 | (1) |
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166 | (1) |
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166 | (3) |
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169 | (2) |
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PART 3 Managing for Quality and Competitiveness |
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171 | (100) |
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Chapter 6 The Nature of Management |
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172 | (30) |
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Enter the World of Business |
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173 | (1) |
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Lowe's Undergoes a Major Remodel |
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173 | (1) |
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174 | (1) |
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The Importance of Management |
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174 | (1) |
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175 | (4) |
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175 | (3) |
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178 | (1) |
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Entrepreneurship in Action |
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179 | (1) |
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Rebecca Ray Designs Has It in the Bag |
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179 | (2) |
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180 | (1) |
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180 | (1) |
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181 | (4) |
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181 | (3) |
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184 | (1) |
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Skills Needed by Managers |
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185 | (1) |
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185 | (1) |
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185 | (1) |
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186 | (1) |
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186 | (1) |
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186 | (3) |
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188 | (1) |
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Responding to Business Challenges |
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189 | (1) |
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Potbelly Sandwiched in a Crowded Market |
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189 | (1) |
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189 | (2) |
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Recognizing and Defining the Decision Situation |
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190 | (1) |
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190 | (1) |
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190 | (1) |
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191 | (1) |
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Stripe CEO Rethinks Decision Making |
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191 | (1) |
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Selecting the Best Option |
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191 | (1) |
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Implementing the Decision |
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191 | (1) |
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Monitoring the Consequences |
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192 | (1) |
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192 | (1) |
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So You Want to Be a Manager |
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193 | (1) |
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Review Your Understanding |
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194 | (1) |
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194 | (1) |
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195 | (1) |
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195 | (1) |
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195 | (1) |
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196 | (1) |
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197 | (1) |
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197 | (1) |
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198 | (1) |
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198 | (2) |
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200 | (2) |
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Chapter 7 Organization, Teamwork, and Communication |
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202 | (32) |
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Enter the World of Business |
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203 | (1) |
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Elon Musk Breaks the Chain of Command |
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203 | (1) |
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204 | (1) |
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204 | (1) |
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Developing Organizational Structure |
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205 | (2) |
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207 | (3) |
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207 | (1) |
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208 | (2) |
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210 | (1) |
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210 | (1) |
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Entrepreneurship in Action |
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211 | (1) |
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Sugar Bowl Bakery Is a Sweet Success |
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211 | (3) |
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211 | (1) |
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212 | (1) |
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213 | (1) |
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Responding to Business Challenges |
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214 | (1) |
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Spacex: Out of This World Communication 2m Forms of Organizational Structure |
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214 | (1) |
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214 | (3) |
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215 | (1) |
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Multidivisional Structure |
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215 | (1) |
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216 | (1) |
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Technology and the Economy |
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217 | (1) |
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Teamwork: Now Streaming at Netflix |
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217 | (1) |
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The Role of Groups and Teams in Organizations |
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217 | (3) |
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218 | (1) |
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219 | (1) |
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219 | (1) |
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Communicating in Organizations |
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220 | (1) |
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Formal and Informal Communication |
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221 | (1) |
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Monitoring Communications |
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222 | (1) |
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Improving Communication Effectiveness |
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223 | (1) |
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So You Want a Job in Managing Organizational Culture, Teamwork, and Communication |
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224 | (1) |
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Review Your Understanding |
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225 | (1) |
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225 | (1) |
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226 | (1) |
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226 | (1) |
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226 | (2) |
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228 | (1) |
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228 | (1) |
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228 | (1) |
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229 | (1) |
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229 | (3) |
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232 | (2) |
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Chapter 8 Managing Operations and Supply Chains |
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234 | (37) |
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Enter the World of Business |
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235 | (1) |
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Walmart Invests in Tech to Tackle the Competition |
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235 | (1) |
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236 | (1) |
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The Nature of Operations Management |
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236 | (5) |
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The Transformation Process |
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237 | (1) |
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Operations Management in Service Businesses |
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238 | (3) |
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Planning and Designing Operations Systems |
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241 | (2) |
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242 | (1) |
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Designing the Operations Processes |
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242 | (1) |
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Technology and the Economy |
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243 | (1) |
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Sunny Skies Ahead for Weather Insights |
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243 | (5) |
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244 | (1) |
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245 | (3) |
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Entrepreneurship in Action |
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248 | (1) |
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Attabotics Startup Sets Its Sights on Supply Chain Automation |
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248 | (1) |
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Sustainability and Manufacturing |
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248 | (1) |
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Managing the Supply Chain |
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249 | (5) |
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251 | (1) |
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252 | (1) |
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253 | (1) |
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Responding to Business Challenges |
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254 | (1) |
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Target Aims for Bullseye with Supply Chain Improvements |
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254 | (2) |
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255 | (1) |
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256 | (4) |
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International Organization for Standardization (ISO) |
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258 | (1) |
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259 | (1) |
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260 | (1) |
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Integrating Operations and Supply Chain Management |
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260 | (1) |
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So You Want a Job in Operations Management |
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261 | (1) |
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Review Your Understanding |
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262 | (1) |
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262 | (1) |
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263 | (1) |
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263 | (1) |
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263 | (1) |
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264 | (1) |
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265 | (1) |
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265 | (1) |
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266 | (1) |
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267 | (2) |
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269 | (2) |
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PART 4 Creating the Human Resource Advantage |
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271 | (64) |
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Chapter 9 Motivating the Workforce |
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272 | (28) |
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Enter the World of Business |
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273 | (1) |
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Hilton Motivates Its Employees with a Touch of Hospitality |
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273 | (1) |
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274 | (1) |
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Nature of Human Relations |
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274 | (3) |
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Historical Perspectives on Employee Motivation |
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277 | (1) |
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Classical Theory of Motivation |
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277 | (1) |
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278 | (1) |
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Theories of Employee Motivation |
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278 | (1) |
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Maslow's Hierarchy of Needs |
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278 | (1) |
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Responding to Business Challenges |
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279 | (1) |
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Burgerville's Employee Motivation Strategy Is Hot off the Grill |
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279 | (4) |
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Herzberg's Two-Factor Theory |
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280 | (2) |
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McGregor's Theory X and Theory Y |
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282 | (1) |
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Consider Ethics and Social Responsibility |
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283 | (1) |
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A Perfect Fit: Patagonia's Passionate Employees |
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283 | (2) |
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283 | (1) |
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283 | (2) |
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285 | (1) |
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285 | (1) |
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Strategies for Motivating Employees |
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285 | (4) |
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285 | (1) |
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286 | (3) |
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289 | (1) |
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Lockheed Martin Flexes Its Work Schedule |
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289 | (2) |
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Importance of Motivational Strategies |
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290 | (1) |
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So You Think You May Be Good Motivating a Workforce |
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291 | (1) |
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Review Your Understanding |
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291 | (1) |
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292 | (1) |
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293 | (1) |
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293 | (1) |
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293 | (1) |
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294 | (1) |
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294 | (1) |
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295 | (1) |
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296 | (1) |
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296 | (2) |
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298 | (2) |
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Chapter 10 Managing Human Resources |
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300 | (35) |
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Enter the World of Business |
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301 | (1) |
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Estee Lauder Makes Over Diversity and Inclusion |
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301 | (1) |
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302 | (1) |
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The Nature of Human Resource Management |
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302 | (1) |
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Planning for Human Resource Needs |
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303 | (1) |
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Recruiting and Selecting New Employees |
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304 | (1) |
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304 | (1) |
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Technology and the Economy |
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305 | (1) |
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Ultimate Software Introduces the Ultimate Human Resource Tool |
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305 | (4) |
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305 | (3) |
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Legal Issues in Recruiting and Selecting |
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308 | (1) |
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309 | (4) |
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310 | (1) |
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310 | (2) |
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312 | (1) |
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Compensating the Workforce |
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313 | (3) |
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313 | (2) |
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315 | (1) |
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316 | (1) |
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Pay Day: Employers Choose Bonuses over Raises |
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316 | (1) |
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Managing Unionized Employees |
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316 | (3) |
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317 | (1) |
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317 | (2) |
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The Importance of Workforce Diversity, Equity, and Inclusion |
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319 | (3) |
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The Characteristics of Diversity |
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320 | (1) |
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Why Are Diversity, Equity, and Inclusion Important? |
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321 | (1) |
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The Benefits of Diversity, Equity, and Inclusion |
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321 | (1) |
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Consider Ethics and Social Responsibility |
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322 | (1) |
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Women "Lean in" to Leadership |
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322 | (1) |
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323 | (1) |
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Employee Relationships and Sexual Harassment |
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323 | (2) |
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Trends in Management of the Workforce |
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325 | (1) |
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So You Want to Work in Human Resources |
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326 | (1) |
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Review Your Understanding |
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326 | (1) |
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327 | (1) |
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327 | (1) |
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328 | (1) |
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328 | (2) |
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330 | (1) |
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330 | (1) |
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330 | (1) |
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331 | (1) |
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331 | (1) |
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331 | (4) |
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PART 5 Marketing: Developing Relationships |
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335 | (102) |
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Chapter 11 Customer-Driven Marketing |
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336 | (30) |
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Enter the World of Business |
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337 | (1) |
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Lucid Goes for Luxury with Electric Vehicles |
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337 | (1) |
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338 | (1) |
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338 | (5) |
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The Exchange Relationship |
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339 | (1) |
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340 | (1) |
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Creating Value with Marketing |
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340 | (1) |
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341 | (2) |
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Technology and the Economy |
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343 | (1) |
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Virtual Reality Conceals the World, Augmented Reality Improves It |
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343 | (2) |
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Evolution of the Marketing Concept |
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343 | (2) |
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Responding to Business Challenges |
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345 | (1) |
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Kraft Heinz Plays Ketchup |
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345 | (1) |
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Developing a Marketing Strategy |
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346 | (3) |
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Selecting a Target Market |
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346 | (3) |
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Consider Ethics and Social Responsibility |
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349 | (1) |
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349 | (3) |
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Developing a Marketing Mix |
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349 | (3) |
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Marketing Research and Information Systems |
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352 | (3) |
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Online Marketing Research |
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353 | (2) |
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355 | (2) |
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Psychological Variables of Buying Behavior |
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355 | (1) |
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Social Variables of Buying Behavior |
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356 | (1) |
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Understanding Buying Behavior |
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356 | (1) |
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The Marketing Environment |
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357 | (1) |
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Importance of Marketing to Business and Society |
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358 | (1) |
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So You Want a Job in Marketing |
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359 | (1) |
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Review Your Understanding |
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359 | (1) |
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360 | (1) |
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360 | (1) |
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360 | (1) |
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361 | (1) |
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361 | (1) |
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362 | (1) |
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362 | (1) |
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363 | (1) |
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363 | (2) |
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365 | (1) |
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Chapter 12 Dimensions of Marketing Strategy |
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366 | (38) |
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Enter the World of Business |
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367 | (1) |
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The Secret to Trader Joe's Private Label |
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367 | (1) |
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368 | (1) |
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368 | (1) |
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368 | (6) |
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368 | (3) |
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371 | (1) |
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Product Line and Product Mix |
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372 | (1) |
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372 | (2) |
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Entrepreneurship in Action |
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374 | (1) |
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Fitness Mirror Entrepreneur Reflects on $500 Million Sale |
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374 | (3) |
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375 | (2) |
|
Consider Ethics and Social Responsibility |
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377 | (1) |
|
Pepsi Named Top Plastic Polluter |
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377 | (3) |
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379 | (1) |
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380 | (1) |
|
Specific Pricing Strategies |
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380 | (1) |
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381 | (2) |
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382 | (1) |
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383 | (1) |
|
Off the Rack: This Modern Mall Concept Buckles Down |
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383 | (5) |
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386 | (1) |
|
Intensity of Market Coverage |
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387 | (1) |
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Importance of Distribution in a Marketing Strategy |
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388 | (1) |
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388 | (6) |
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389 | (3) |
|
Promotion Strategies: To Push or to Pull |
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392 | (1) |
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393 | (1) |
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394 | (1) |
|
Importance of Marketing Strategy |
|
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394 | (1) |
|
So You Want to Be a Marketing Manager |
|
|
395 | (1) |
|
Review Your Understanding |
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396 | (1) |
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396 | (1) |
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397 | (1) |
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397 | (1) |
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397 | (1) |
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398 | (1) |
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398 | (1) |
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399 | (1) |
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399 | (1) |
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400 | (2) |
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|
402 | (302) |
|
Chapter 13 Digital Marketing and Social Media |
|
|
404 | (1) |
|
Enter the World of Business |
|
|
405 | (1) |
|
Fake Out: Amazon Kicks Counterfeits to the Curb |
|
|
405 | (1) |
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406 | (1) |
|
Growth and Benefits of Digital Communication |
|
|
406 | (1) |
|
Using Digital Media in Business |
|
|
407 | (2) |
|
Digital Media and the Marketing Mix |
|
|
409 | (3) |
|
Technology and the Economy |
|
|
412 | (1) |
|
Shopify Aims for E-Commerce Domination |
|
|
412 | (1) |
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|
412 | (1) |
|
Consumer-Generated Marketing and Digital Media |
|
|
413 | (1) |
|
Consider Ethics and Social Responsibility |
|
|
414 | (1) |
|
Insta-Scam: Brands Crack Down on Influencer Fraud |
|
|
414 | (7) |
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414 | (3) |
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417 | (1) |
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417 | (2) |
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419 | (2) |
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421 | (1) |
|
The Music Industry Gets a Tune Up |
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|
421 | (1) |
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|
421 | (1) |
|
Online Monitoring and Analytics |
|
|
422 | (1) |
|
Using Digital Media to Learn About Consumers |
|
|
423 | (1) |
|
Ethical and Legal Issues in Digital Marketing |
|
|
424 | (1) |
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|
|
424 | (1) |
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|
|
425 | (1) |
|
Identity Theft and Online Fraud |
|
|
425 | (2) |
|
Intellectual Property Theft and Other Illegal Activities |
|
|
427 | (1) |
|
Digital Media's Impact on Marketing |
|
|
427 | (1) |
|
So You Want to Be a Digital Marketer |
|
|
428 | (1) |
|
Review Your Understanding |
|
|
429 | (1) |
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429 | (1) |
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430 | (1) |
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430 | (1) |
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430 | (1) |
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431 | (1) |
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431 | (1) |
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432 | (1) |
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432 | (1) |
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432 | (4) |
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436 | (1) |
|
PART 6 Financing the Enterprise |
|
|
437 | (1) |
|
Chapter 14 Accounting and Financial Statements |
|
|
438 | (1) |
|
Enter the World of Business |
|
|
439 | (1) |
|
Holding Ernst & Young Accountable |
|
|
439 | (1) |
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440 | (1) |
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440 | (1) |
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|
|
440 | (2) |
|
Accounting or Bookkeeping? |
|
|
442 | (1) |
|
The Uses of Accounting Information |
|
|
443 | (1) |
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|
|
444 | (1) |
|
Big Four under Big Pressure |
|
|
444 | (2) |
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446 | (1) |
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|
446 | (1) |
|
Technology and the Economy |
|
|
447 | (1) |
|
Artificial Intelligence Transforms Accounting Intelligence |
|
|
447 | (3) |
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447 | (1) |
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448 | (2) |
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450 | (1) |
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451 | (4) |
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|
455 | (4) |
|
The Statement of Cash Flows |
|
|
459 | (3) |
|
Ratio Analysis: Analyzing Financial Statements |
|
|
462 | (1) |
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462 | (1) |
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463 | (1) |
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464 | (1) |
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465 | (1) |
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466 | (1) |
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467 | (1) |
|
Importance of Integrity in Accounting |
|
|
468 | (1) |
|
Consider Ethics and Social Responsibility |
|
|
469 | (1) |
|
Women in Accounting: Gender Equality Isn't Adding Up |
|
|
469 | (1) |
|
So You Want to Be an Accountant |
|
|
469 | (1) |
|
Review Your Understanding |
|
|
470 | (1) |
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470 | (1) |
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471 | (1) |
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471 | (1) |
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472 | (1) |
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472 | (1) |
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472 | (1) |
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473 | (1) |
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474 | (1) |
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474 | (1) |
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475 | (1) |
|
Chapter 15 Money and the Financial System |
|
|
476 | (1) |
|
Enter the World of Business |
|
|
477 | (1) |
|
COVID-19: Saving Makes Cents |
|
|
477 | (1) |
|
|
|
478 | (1) |
|
Money in the Financial System |
|
|
478 | (1) |
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478 | (1) |
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479 | (3) |
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|
482 | (3) |
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485 | (1) |
|
Why Dogecoin Is No Longer a Joke |
|
|
485 | (1) |
|
The American Financial System |
|
|
486 | (1) |
|
The Federal Reserve System |
|
|
486 | (6) |
|
|
|
492 | (2) |
|
|
|
494 | (1) |
|
Consider Ethics and Social Responsibility |
|
|
495 | (1) |
|
The Federal Reserve Leans on Blackrock |
|
|
495 | (3) |
|
|
|
498 | (1) |
|
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|
499 | (1) |
|
Technology and the Economy |
|
|
500 | (1) |
|
Digging into the Digital Wallet |
|
|
500 | (1) |
|
So You're Interested in Financial Systems or Banking |
|
|
501 | (1) |
|
Review Your Understanding |
|
|
502 | (1) |
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|
502 | (1) |
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503 | (1) |
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503 | (1) |
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503 | (1) |
|
Solve the Dilemma SOU Build Your Business Plan 50u See for Yourself Case |
|
|
504 | (1) |
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505 | (1) |
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|
505 | (1) |
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|
506 | (2) |
|
Chapter 16 Financial Management and Securities Markets |
|
|
508 | (1) |
|
Enter the World of Business |
|
|
509 | (1) |
|
Why Financial Services Are Targeting Women |
|
|
509 | (1) |
|
|
|
510 | (1) |
|
Managing Current Assets and Liabilities |
|
|
510 | (6) |
|
|
|
510 | (4) |
|
Managing Current Liabilities |
|
|
514 | (2) |
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|
516 | (1) |
|
Capital Budgeting and Project Selection |
|
|
516 | (1) |
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|
|
517 | (1) |
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518 | (1) |
|
Financing with Long-Term Liabilities |
|
|
519 | (2) |
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|
519 | (1) |
|
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|
520 | (1) |
|
Financing with Owners' Equity |
|
|
521 | (2) |
|
Entrepreneurship in Action |
|
|
523 | (1) |
|
Bird Scooters Take Flight |
|
|
523 | (1) |
|
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524 | (1) |
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525 | (1) |
|
Willing to Lose: Young Investors Day Trade During the COVID-19 Lockdown |
|
|
525 | (1) |
|
|
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525 | (1) |
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|
|
526 | (1) |
|
The Over-the-Counter Market |
|
|
527 | (1) |
|
Measuring Market Performance |
|
|
527 | (1) |
|
Technology and the Economy |
|
|
528 | (1) |
|
Cashing in on New Technologies in Finance |
|
|
528 | (4) |
|
So You Want to Work in Financial Management or Securities |
|
|
532 | (1) |
|
Review Your Understanding |
|
|
532 | (1) |
|
|
|
533 | (1) |
|
|
|
533 | (2) |
|
Get Involved 53U Build Your Skills 53U Solve the Dilemma |
|
|
535 | (1) |
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535 | (1) |
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536 | (1) |
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536 | (1) |
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536 | (1) |
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|
537 | (1) |
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|
A The Legal and Regulatory Environment |
|
|
538 | (22) |
|
B Personal Financial Planning |
|
|
560 | (24) |
| Glossary |
|
584 | (17) |
| Indexes Name Index |
|
601 | (8) |
| Company/Organization Index |
|
609 | (8) |
| Subject Index |
|
617 | |
| Appendixes (Available Online and via Create) |
|
| A Guidelines for the Development of the Business Plan |
|
| B Personal Career Plan |
|
| C Risk: The Basics of Risk Management |
|
