Extracting value from loyalty programs used to be the domain of marketing. But not anymore.
In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the worlds most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own.
With their unique experience as advisors to the worlds leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies.
Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies.
Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.
Chapter 1: Introducing the currency effect.
Chapter 2: Designing the best currency for your loyalty program.
Chapter 3: Designing an optimal currency redemption strategy for your loyalty program.
Chapter 4: Creating a marketplace for your loyalty program currency.
Chapter 5: Optimizing liability management for loyalty currencies.
Chapter 6: Corporate designs and capabilities for optimal loyalty program currencies.
Chapter 7: Measuring financial performance and accounting for loyalty program currencies.
Chapter 8: Loyalty program currency valuation, articulation, and monetization.
Chapter 9: Relevant future trends and developments.
Chapter 10: Conclusions.
Evert de Boer is Managing Partner at On Point Loyalty, Singapore, and CEO at Fidivio. He has researched and worked in loyalty strategy since 2000, providing strategic guidance to leading companies globally, including more than 40 airlines. Evert has published numerous articles and white papers on loyalty strategy and finance, including the Harvard Business Review. He is the author of Strategy in Airline Loyalty (Palgrave Macmillan, 2017).
Xiao Yao Chin is a Partner at On Point Loyalty, Kuala Lumpur, Malaysia. Her loyalty experience spans program design, strategic planning, member analytics and program valuations. Prior to joining On Point Loyalty, Xiao Yao has worked on numerous strategic projects for leading financial institutions across Southeast Asia during her time with Bain & Company. She holds a PhD from the University of Cambridge, UK.
