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E-grāmata: Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising

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  • Formāts: EPUB+DRM
  • Izdošanas datums: 20-Sep-2011
  • Izdevniecība: Open Road Media
  • Valoda: eng
  • ISBN-13: 9781453211410
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  • Cena: 17,02 €*
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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of AdvertisingPalielināt
  • Formāts: EPUB+DRM
  • Izdošanas datums: 20-Sep-2011
  • Izdevniecība: Open Road Media
  • Valoda: eng
  • ISBN-13: 9781453211410
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A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today

Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.
 
In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.
 
Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.


  • Cover
  • Dedication
  • Introduction by Jerry Della Femina
  • Prologue
  • The Competitive Landscape
    • Chapter One: My Long G'Island Accent
    • Chapter Two: Boy Friday Becomes Adboy
  • The Strategy
    • Chapter Three: Big Dreams, Big Personalities, and Andy Warhol
  • The Pitch
    • Chapter Four: Our First Real Office, Solid Gold
    • Chapter Five: My Most Un-Favorite Year
    • Chapter Six: I Almost Did It My Way
    • Chapter Seven: Expect the Unexpected!
    • Chapter Eight: Ad Land, the Place Where Art Meets Commerce
  • The Campaign
    • Chapter Nine: Go West, Young Man
    • Chapter Ten: If You Can Make It Here, Buy Prozac!
    • Chapter Eleven: The Best Stuff Doesn't Get Any Better!
    • Chapter Twelve: The Most Fun You Can Have with Your Clothes On. Or Off!
    • Chapter Thirteen: Ice, Ice, Baby
    • Chapter Fourteen: In the Name of Love
  • Brand Extension
    • Chapter Fifteen: Innovation Tastes Great
    • Chapter Sixteen: When You Have a Great Idea--Bottle It!
    • Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York
    • Chapter Eighteen: Pass the Torch
  • Epilogue
  • Image Gallery
  • Special Thanks
  • Copyright
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