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Magazine Editing: In Print and Online 3rd edition [Mīkstie vāki]

3.62/5 (23 ratings by Goodreads)
(Birmingham City University, UK),
  • Formāts: Paperback / softback, 282 pages, height x width: 234x156 mm, weight: 444 g, 4 Tables, black and white; 3 Line drawings, black and white; 1 Halftones, black and white; 1 Illustrations, black and white
  • Izdošanas datums: 31-Oct-2011
  • Izdevniecība: Routledge
  • ISBN-10: 041560835X
  • ISBN-13: 9780415608350
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  • Cena: 58,61 €
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Magazine Editing: In Print and Online 3rd editionPalielināt
  • Formāts: Paperback / softback, 282 pages, height x width: 234x156 mm, weight: 444 g, 4 Tables, black and white; 3 Line drawings, black and white; 1 Halftones, black and white; 1 Illustrations, black and white
  • Izdošanas datums: 31-Oct-2011
  • Izdevniecība: Routledge
  • ISBN-10: 041560835X
  • ISBN-13: 9780415608350
Citas grāmatas par šo tēmu:
Permanent link: https://www.kriso.lv/db/9780415608350.html
Keywords:

Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical.

Looking at the current state of the magazine market in the twenty-first century, the third edition explains how this has developed and changed in recent years, with specific attention paid to the explosion of apps, e-zines, online communities and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads, and useful tables and graphs, this book discusses the editor’s many roles and details the skills needed to run a publication.

Magazine Editing offers practical guidance on:

  • how to create an editorial strategy
  • how to lead and manage an editorial team
  • researching a market and finding new readers
  • dealing with budgets and finance
  • working with designers and production staff
  • legal, technological and ethical dilemmas
  • online distribution, social media and search engine optimisation
  • managing information overload
  • how to become an editor.

Recenzijas

'It is, and was in its earlier incarnations, a valuable and thorough guide to all the aspects of publishing editors and their staff should know about [ ...] For students this book offers a readable introduction to the industry so it should definitely be stocked by every library where magazine journalism and publishing is taught.' - Journal of the Association for Journalism Education, Issue 2-1, May 2013

Praise for the second edition:

'Editing has always been a dark art, part both sides of the brain and part gut - and this excellent and thorough book lets light into every conceivable corner including some pretty murky ones. Above all it carries a torch for the blindingly obvious but oft forgotten truth - cherish and serve your readers and won't go far wrong.' Nicholas Brett, Deputy Managing Director, BBC Magazines, and former editor of Radio Times

List of illustrations
vi
Introduction 1(4)
1 How magazines work
5(24)
2 Editorial strategy
29(30)
3 Leader and manager
59(41)
4 Money matters
100(19)
5 The right words
119(43)
6 Pictures and design
162(29)
7 Managing production
191(20)
8 Where the buck stops
211(25)
9 Becoming an editor
236(8)
Appendix 1 National Union of Journalists Code of Conduct 244(2)
Appendix 2 Press Complaints Commission Code of Conduct 246(6)
Glossary 252(14)
Notes 266(2)
Bibliography 268(4)
Index 272
John Morrish is a freelance writer and editor. He is a former editor of Time Out, commissioning editor on the Telegraph Magazine and sub-editor on Private Eye.









Paul Bradshaw is Course Leader of the MA in Online Journalism at Birmingham City University and Visiting Professor in Online Journalism at City University London. In 2010 he was shortlisted for Multimedia Publisher of the Year, was listed on journalism.co.uks list of leading innovators in media, and on the US Poynter Institutes list of the 35 most influential people in social media. In 2011he was ranked the UKs 7th most influential UK journalist on Twitter by PeerIndex.