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Make Poverty History: Political Communication in Action [Hardback]

  • Formāts: Hardback, 248 pages, height x width: 216x140 mm, weight: 527 g, XV, 248 p., 1 Hardback
  • Izdošanas datums: 27-Nov-2008
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 0230218555
  • ISBN-13: 9780230218550
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  • Hardback
  • Cena: 75,00 €
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  • Formāts: Hardback, 248 pages, height x width: 216x140 mm, weight: 527 g, XV, 248 p., 1 Hardback
  • Izdošanas datums: 27-Nov-2008
  • Izdevniecība: Palgrave Macmillan
  • ISBN-10: 0230218555
  • ISBN-13: 9780230218550
Citas grāmatas par šo tēmu:
An analysis of the production and consumption of the communications of Make Poverty History, a high profile episode of social movement protest in the UK. The book follows the campaign throughout its lifetime and explores how attitudes towards government and political opportunities influenced the negotiation of communications.

Recenzijas

'Sireau's work is a rare example of an informed study of political campaigning from the inside. Its mix of first-hand observation and intellectual insight will make fascinating reading for both scholars and practitioners in the field of political communication.' - Aeron Davis, Senior Lecturer in Political Communications, Goldsmiths, University of London, UK





'Nick Sireau's case-study engages with central issues in the modern publicity process, in particular that complex interplay between political institutions, issue activism, the media and the public that 'campaigns' now involve. His analysis and arguments are illuminating for our wider understanding of contemporary public culture.' Professor John Corner, University of Liverpool, UK





'Nick Sireau writes with skill and intellect from a valuable and almost unique perspective close enough to have detailed and accurate knowledge, but removed enough from the experience right at the centre to be able to analyse dispassionately. I don't think this account of Make Poverty History will ever be bettered. Superbly informed, deeply insightful and fairly presented, the learning drawn out in this valuable book makes a fantastic contribution not just to future campaigning to end poverty, but to every social movement. Don't just read it. Encourage others to read it.' - Martin Drewry, Director of Health Unlimited





'...a timely must-read for all who work in development NGOs, and not just advocacy and campaigningstaff and activists...this book is a rich resource of both factual background and analysis with key lessons for future campaigning, collective action, advocacy, communications and movement building.' - Glen Tarman, Advocacy and Representation Manager at BOND and co-founding Coordination Team member of Make Poverty History

List of Illustrations
viii
List of Abbreviations
ix
List of Interviewees
x
Acknowledgements xii
Foreword xiii
Part I Setting the Scene
Introduction
3(11)
Key themes
6(2)
Outline of the book
8(6)
A Short History of Make Poverty History
14(19)
The origins of the idea
14(1)
The coming together of the coalition
15(2)
Plans accelerate as 2005 draws near
17(1)
The first six months
18(4)
Live8, the Edinburgh rally and the G8 summit
22(3)
Other activism around the G8 summit
25(1)
The second half of the year
26(2)
Wrapping up the campaign
28(2)
Conclusion
30(3)
Part II The Production of Make Poverty History's Communications
Make Poverty History as Brand
33(27)
Introduction
33(1)
What is a brand?
34(5)
The branding of Make Poverty History
39(9)
Make Poverty History as brand name
48(7)
The need for brand consistency
55(2)
Conclusion
57(3)
The Tension between Marketing and Campaigning
60(29)
Introduction
60(1)
No Logo and the anti-brand debate
61(3)
Conceptions of branding within Make Poverty History
64(2)
Skills imbalance in marketing and campaigning
66(4)
Simplicity versus complexity in messaging
70(8)
The problem of control of resources
78(5)
A question of strategy
83(1)
Conclusion
84(5)
Radical Outsiders, Moderate Insiders
89(24)
Introduction
89(10)
The insider-outsider dilemma
90(3)
Insider-outsider strategies
93(5)
Political opportunity structures and movement communications
98(12)
Conclusion
110(3)
Part III The Consumption of Make Poverty History's Communications
Collective Beliefs on Global Poverty
113(20)
Introduction
113(1)
The formation of collective beliefs
114(2)
Collective beliefs about Africa
116(5)
Collective beliefs about helplessness
121(4)
Collective beliefs about corruption and poverty
125(6)
Conclusion
131(2)
Audiences and the Economic Justice Frame
133(24)
Introduction
133(1)
The framing of collective action
134(2)
Make Poverty History's collective action frame
136(2)
Understandings of the economic justice frame
138(8)
The difference between fair trade and trade justice
146(5)
What will it cost us?
151(2)
Blaming the West for global poverty
153(3)
Conclusion
156(1)
Why People Attended the G8 Rally
157(20)
Introduction
157(1)
What motivates people to action?
158(3)
Make Poverty History's prognostic frame
161(3)
Expectations and values about success
164(3)
Post-event framing
167(5)
What did Make Poverty History achieve?
172(2)
Conclusion
174(3)
Celebrities and the Construction of Communications
177(22)
Introduction
177(1)
Celebrity endorsements and branding
177(1)
NGOs, Make Poverty History and celebrities
178(5)
Choice of celebrities
183(4)
Live8, celebrities and the problem of message control
187(7)
Geldof, Make Poverty History and the G8 reaction
194(3)
Conclusion
197(2)
Conclusion
199(8)
Introduction
199(1)
Conclusions on the production of the communications
199(2)
Conclusions on the consumption of the communications
201(1)
Lessons from political marketing
202(2)
Final points and further research
204(3)
Appendix
207(8)
A note on methods
207(5)
The structure of Make Poverty History
212(3)
Notes
215(12)
Bibliography
227(16)
Primary research material
227(5)
References
232(11)
Index 243
NICOLAS SIREAU started as a financial journalist before moving into charity communications and fundraising. After being Director for Communications for international development agency Progressio, he moved to his current position as founding director of SolarAid, a new and fast growing NGO that uses solar power to fight poverty and climate change.