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E-grāmata: Making Posters

(Tyler School of Art, USA), (CETYS University, Mexico)
  • Formāts: 240 pages
  • Izdošanas datums: 03-Sep-2020
  • Izdevniecība: Bloomsbury Visual Arts
  • Valoda: eng
  • ISBN-13: 9781350090163
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  • Formāts: 240 pages
  • Izdošanas datums: 03-Sep-2020
  • Izdevniecība: Bloomsbury Visual Arts
  • Valoda: eng
  • ISBN-13: 9781350090163
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"Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserowtakes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one ofthe most widely seen forms of graphic design and make sure your work stands out from the crowd"--

Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?

With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.

Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

Papildus informācija

A practical guide to understanding and creating strong poster designs, including guidance on developing and analyzing posters, with hundreds of color international examples
Foreword 6(2)
Introduction 8(5)
1 The Beginning
The Beginning
13(2)
Historic Timeline
15(8)
2 Conceptualizing
Conceptualizing
23(1)
Know Your Project
24(2)
Train Your Eye
26(1)
Know Your Facts
27(1)
Know Your Message
27(2)
Know Your Audience
29(1)
Define Your Resources
30(1)
Ideation Techniques for Conceptualizing
31(4)
Case Study: Splendent Sun
35(3)
Dermot Mac Cormack
Exercises
38(1)
Gallery
39(12)
3 Execution
Execution
51(1)
Image Making
52(2)
Line
54(3)
Type as Image
57(1)
Figure/Ground
58(1)
Color
59(1)
Composition and Hierarchy
60(1)
Using a Grid
61(1)
Symmetry and Asymmetry
62(2)
Rule of Odds
64(1)
Focal Point
64(2)
White Space
66(1)
Creating a Poster Series
67(1)
Context
68(1)
Aesthetics
68(2)
Methods and Materials
70(4)
Making Mistakes
74(2)
Evaluate Your Design
76(1)
Case Study: Dead Leaf
77(3)
Christopher Scott
Exercises
80(1)
Gallery
81(20)
4 Grabbing Attention
Grabbing Attention
101(2)
The Power of Contrast
103(1)
Using Color to Demand Attention
103(2)
Adjust the Thermostat: Contrasting Temperature
105(1)
Opposites Attract: Using Complementary Colors
105(2)
The Power of Three: Triadic Color Palettes
107(1)
Burst of Color: Using Four Colors or More
108(3)
Scale
111(1)
Rhythm and Pattern
112(1)
Movement
113(1)
Eye Gaze and Pointing
114(1)
Disruption
114(3)
Case Study: Converse/Marimekko
117(3)
Andrew Lewis
Gallery
120(17)
5 Art of Persuasion
Art of Persuasion
137(2)
Rhetorical Figure
139(1)
Metaphor
139(1)
Metonymy
140(1)
Synecdoche
140(2)
Other Figures
142(6)
Building an Emotional Connection
148(1)
Fear and Shock
149(2)
Humor
151(1)
Arousal
152(2)
Case Study: Somos de Maiz
154(2)
Natalia Delgado
Gallery
156(11)
6 Storytelling
Storytelling
167(1)
Creating Your Visuals
168(3)
Structuring Your Story
171(1)
Nostalgia and Reminiscence
171(2)
Telling Your Story with Type
173(2)
Multiple Narratives
175(1)
Narratives across a Poster Series
175(2)
Case Study: Storytelling
177(2)
Joe Scorsone
Alice Drueding
Gallery
179(14)
7 Beyond the Printed Surface
Beyond the Printed Surface
193(1)
Interactive Posters
194(1)
Smell
194(1)
Touch
195(1)
Taste
196(3)
Sound
199(1)
Moving Posters
200(1)
Animated Posters
200(2)
Music and Sound
202(4)
Augmented Reality Posters
206(3)
The Future of the Poster
209(2)
Exercises
211(2)
Case Study: Blood Oil
213(2)
Scott Laserow
Gallery
215(13)
Glossary 228(4)
Bibliography 232(1)
Index 233(6)
Acknowledgments 239
Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world.

Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.