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Managerial Economics 4th edition [Hardback]

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(Vanderbilt University), (Vanderbilt University), (University of Connecticut), (University of Texas, Arlington)
  • Formāts: Hardback, 352 pages, height x width x depth: 240x193x19 mm, weight: 703 g, illustrations
  • Izdošanas datums: 01-Jan-2015
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1305259335
  • ISBN-13: 9781305259331
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  • Formāts: Hardback, 352 pages, height x width x depth: 240x193x19 mm, weight: 703 g, illustrations
  • Izdošanas datums: 01-Jan-2015
  • Izdevniecība: South-Western College Publishing
  • ISBN-10: 1305259335
  • ISBN-13: 9781305259331
Citas grāmatas par šo tēmu:
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students like you. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 4E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights from cover to cover. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts while emphasizing the real decisions that today's Managers face on a daily basis. You'll find MANAGERIAL ECONOMICS, 4E a useful learning guide now and an excellent ongoing resource for your business career. The latest economic updates throughout this lively edition keep you abreast of the most recent economic developments and current economic challenges worldwide. With MANAGERIAL ECONOMICS, 4E you learn how to apply economic theory to even the most formidable business challenges.
Preface: Teaching Students to Solve Problems xiii
SECTION I Problem Solving and Decision Making
1(64)
Chapter 1 Introduction: What This Book Is About
3(12)
1.1 Using Economics to Solve Problems
3(1)
1.2 Problem-Solving Principles
4(2)
1.3 Test Yourself
6(1)
1.4 Ethics and Economics
7(2)
1.5 Economics in Job Interviews
9(6)
Summary & Homework Problems
11(2)
End Notes
13(2)
Chapter 2 The One Lesson Of Business
15(12)
2.1 Capitalism and Wealth
16(2)
2.2 Does the Government Create Wealth?
18(1)
2.3 Why Economics Is Useful to Business
18(3)
2.4 Wealth Creation in Organizations
21(6)
Summary & Homework Problems
22(1)
End Notes
23(4)
Chapter 3 Benefits, Costs, And Decisions
27(12)
3.1 Background: Variable, Fixed, and Total Costs
28(1)
3.2 Background: Accounting Versus Economic Profit
29(2)
3.3 Costs Are What You Give Up
31(1)
3.4 Sunk-Cost Fallacy
32(2)
3.5 Hidden-Cost Fallacy
34(1)
3.6 A Final Warning
35(4)
Summary & Homework Problems
36(2)
End Notes
38(1)
Chapter 4 Extent (How Much) Decisions
39(12)
4.1 Background: Average and Marginal Costs
40(1)
4.2 Marginal Analysis
41(3)
4.3 Incentive Pay
44(1)
4.4 Tie Pay to Performance Measures That Reflect Effort
45(1)
4.5 Is Incentive Pay Unfair?
46(5)
Summary & Homework Problems
47(3)
End Notes
50(1)
Chapter 5 Investment Decisions: Look Ahead And Reason Back
51(14)
5.1 Compounding and Discounting
51(1)
5.2 How to Determine Whether Investments Are Profitable
52(2)
5.3 Break-Even Analysis
54(1)
5.4 Choosing the Right Manufacturing Technology
55(1)
5.5 Shut-Down Decisions and Break-Even Prices
56(1)
5.6 Sunk Costs and Post-Investment Hold-Up
57(1)
5.7 Anticipate Hold-Up
58(7)
Summary & Homework Problems
59(3)
End Notes
62(3)
SECTION II Pricing, Costs, and Profits
65(86)
Chapter 6 Simple Pricing
67(16)
6.1 Background: Consumer Values and Demand Curves
68(2)
6.2 Marginal Analysis of Pricing
70(2)
6.3 Price Elasticity and Marginal Revenue
72(2)
6.4 What Makes Demand More Elastic?
74(2)
6.5 Forecasting Demand Using Elasticity
76(1)
6.6 Stay-Even Analysis, Pricing, and Elasticity
77(1)
6.7 Cost-Based Pricing
78(5)
Summary & Homework Problems
78(3)
End Notes
81(2)
Chapter 7 Economies Of Scale And Scope
83(12)
7.1 Increasing Marginal Cost
84(2)
7.2 Economies of Scale
86(1)
7.3 Learning Curves
87(2)
7.4 Economies of Scope
89(1)
7.5 Diseconomies of Scope
90(5)
Summary & Homework Problems
91(2)
End Notes
93(2)
Chapter 8 Understanding Markets And Industry Changes
95(18)
8.1 Which Industry or Market?
95(1)
8.2 Shifts in Demand
96(1)
8.3 Shifts in Supply
97(2)
8.4 Market Equilibrium
99(1)
8.5 Predicting Industry Changes Using Supply and Demand
100(3)
8.6 Explaining Industry Changes Using Supply and Demand
103(1)
8.7 Prices Convey Valuable Information
104(2)
8.8 Market Making
106(7)
Summary & Homework Problems
108(3)
End Notes
111(2)
Chapter 9 Market Structure And Long-Run Equilibrium
113(12)
9.1 Competitive Industries
114(2)
9.2 The Indifference Principle
116(4)
9.3 Monopoly
120(5)
Summary & Homework Problems
121(2)
End Notes
123(2)
Chapter 10 Strategy: The Quest To Keep Profit From Eroding
125(12)
10.1 A Simple View of Strategy
126(1)
10.2 Sources of Economic Profit
127(5)
10.3 The Three Basic Strategies
132(5)
Summary & Homework Problems
133(2)
End Notes
135(2)
Chapter 11 Foreign Exchange, Trade, And Bubbles
137(14)
11.1 The Market for Foreign Exchange
138(3)
11.2 The Effects of a Currency Devaluation
141(1)
11.3 Bubbles
142(2)
11.4 How Can We Recognize Bubbles?
144(2)
11.5 Purchasing Power Parity
146(5)
Summary & Homework Problems
147(2)
End Notes
149(2)
SECTION III Pricing for Greater Profit
151(32)
Chapter 12 More Realistic And Complex Pricing
153(10)
12.1 Pricing Commonly Owned Products
154(2)
12.2 Revenue or Yield Management
156(1)
12.3 Advertising and Promotional Pricing
157(1)
12.4 Psychological Pricing
158(5)
Summary & Homework Problems
160(2)
End Notes
162(1)
Chapter 13 Direct Price Discrimination
163(8)
13.1 Introduction
163(3)
13.2 Direct Price Discrimination
166(1)
13.3 Robinson-Patman Act
167(1)
13.4 Implementing Price Discrimination Schemes
168(1)
13.5 Only Schmucks Pay Retail
169(2)
Summary & Homework Problems
169(1)
End Notes
170(1)
Chapter 14 Indirect Price Discrimination
171(12)
14.1 Introduction
171(1)
14.2 Indirect Price Discrimination
172(4)
14.3 Volume Discounts as Discrimination
176(1)
14.4 Bundling Different Goods Together
177(6)
Summary & Homework Problems
178(3)
End Notes
181(2)
SECTION IV Strategic Decision Making
183(32)
Chapter 15 Strategic Games
185(20)
15.1 Sequential-Move Games
186(2)
15.2 Simultaneous-Move Games
188(6)
15.3 What Can I Learn from Studying Games Like the Prisoners' Dilemma?
194(1)
15.4 Other Games
195(10)
Summary & Homework Problems
200(3)
End Notes
203(2)
Chapter 16 Bargaining
205(10)
16.1 Strategic View of Bargaining
205(3)
16.2 Nonstrategic View of Bargaining
208(2)
16.3 Conclusion
210(5)
Summary & Homework Problems
211(3)
End Notes
214(1)
SECTION V Uncertainty
215(50)
Chapter 17 Making Decisions With Uncertainty
217(14)
17.1 Random Variables and Probability
217(5)
17.2 Uncertainty in Pricing
222(1)
17.3 Run Experiments to Reduce Uncertainty
223(1)
17.4 Minimizing Expected Error Costs
224(2)
17.5 Risk Versus Uncertainty
226(5)
Summary & Homework Problems
227(3)
End Notes
230(1)
Chapter 18 Auctions
231(10)
18.1 Oral Auctions
232(1)
18.2 Second-Price Auctions
233(1)
18.3 First-Price Auctions
234(1)
18.4 Bid Rigging
234(2)
18.5 Common-Value Auctions
236(5)
Summary & Homework Problems
238(2)
End Notes
240(1)
Chapter 19 The Problem Of Adverse Selection
241(12)
19.1 Insurance and Risk
241(1)
19.2 Anticipating Adverse Selection
242(2)
19.3 Screening
244(3)
19.4 Signaling
247(1)
19.5 Adverse Selection and Internet Sales
248(5)
Summary & Homework Problems
249(2)
End Notes
251(2)
Chapter 20 The Problem Of Moral Hazard
253(12)
20.1 Introduction
253(1)
20.2 Insurance
254(1)
20.3 Moral Hazard Versus Adverse Selection
255(1)
20.4 Shirking
256(2)
20.5 Moral Hazard in Lending
258(2)
20.6 Moral Hazard and the 2008 Financial Crisis
260(5)
Summary & Homework Problems
260(3)
End Notes
263(2)
SECTION VI Organizational Design
265(40)
Chapter 21 Getting Employees To Work In The Firm's Best Interests
267(12)
21.1 Principal-Agent Relationships
268(1)
21.2 Controlling Incentive Conflict
269(2)
21.3 Marketing Versus Sales
271(1)
21.4 Franchising
272(1)
21.5 A Framework for Diagnosing and Solving Problems
273(6)
Summary & Homework Problems
275(3)
End Notes
278(1)
Chapter 22 Getting Divisions To Work In The Firm's Best Interests
279(14)
22.1 Incentive Conflict Between Divisions
279(2)
22.2 Transfer Pricing
281(2)
22.3 Organizational Alternatives
283(2)
22.4 Budget Games: Paying People to Lie
285(8)
Summary & Homework Problems
288(3)
End Notes
291(2)
Chapter 23 Managing Vertical Relationships
293(12)
23.1 How Vertical Relationships Increase Profit
294(1)
23.2 Double Marginalization
295(1)
23.3 Incentive Conflicts Between Retailers and Manufacturers
295(2)
23.4 Price Discrimination
297(1)
23.5 Antitrust Risks
298(1)
23.6 Do Not Buy a Customer or Supplier Simply Because It Is Profitable
299(6)
Summary & Homework Problems
300(2)
End Notes
302(3)
SECTION VII Wrapping Up
305(8)
Chapter 24 You Be The Consultant
307(6)
24.1 Truck Leasing
307(1)
24.2 Manufacturer Hiring
308(1)
24.3 American Airlines
309(1)
24.4 Law Firm Pricing
309(1)
24.5 Cash Flow at a Forklift Dealership
310(1)
24.6 Managing Interest-Rate Risk at Banks
311(1)
24.7 What You Should Have Learned
312(1)
Epilogue: Can Those Who Teach, Do? 313(2)
Glossary 315(6)
Index 321
Dr. Mike Shor is a professor of economics at the University of Connecticut, where he conducts research in behavioral economics and game theory. Dr. Shor has taught courses in managerial economics, game theory, industrial organization and pricing strategies at the undergraduate, M.B.A., and Ph.D. levels. He received his B.A. in economics and foreign affairs from the University of Virginia and his Ph.D. in economics from Rutgers University. He also consults on antitrust issues, patents and pricing. Dr. Shor's interdisciplinary research has appeared in journals such as Review of Economics and Statistics, Decision Analysis, MIS Quarterly, Marketing Science and Contemporary Accounting Research. Dr. Luke M. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls a market test." This resulted in his 2003 appointment as chief economist of the Federal Trade Commission, where he enforced the antitrust and consumer protection laws of the United States (U.S.). He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005, Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win Vanderbilt's "Most Outstanding Teacher" award, but not since he recruited Dr. Brian McCann. This text, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH, shows students how to use economics to solve business problems. It contains real-world problems (and solutions) drawn directly from Dr. Froeb's executive students. Dr. Froeb has taught at Tulane University and served as chief economist at both U.S. Competition Agencies: The Federal Trade Commission and the U.S. Department of Justice." Dr. Brian T. McCann has taught courses in managerial economics, strategic management, decision making and entrepreneurship at the undergraduate, M.B.A. and executive education levels. He holds an M.B.A. from Vanderbilt University, where he earned the Founder's Medal as the top graduate of his class, and he received his doctoral training in strategic management at Purdue University's Krannert School of Management. He currently serves as the David K. Wilson Professor of Strategic Management at Vanderbilt's Owen Graduate School of Management. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this M.B.A.-level textbook in managerial economics, Dr. McCann's work has appeared in journals such as Strategic Management Journal, Academy of Management Journal, Organization Science and Strategic Entrepreneurship Journal. His current research interests span strategic management and entrepreneurship. Dr. Michael R. Ward teaches courses in managerial economics, economics of strategy, causal inference and digital business transformation. He has spent more than two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington (UTA). He is currently a professor of economics in the Business School at UTA and a research associate in digital economy at Zentrum fur Europaische Wirtschaftsforschung (ZEW) in Mannheim, Germany. Prior to returning to academia, Dr. Ward served as an economist at the Federal Trade Commission. Dr. Ward's research focuses on the economics of information technology, especially competition and innovation in video games. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago. His research has appeared in Review of Economics and Statistics, Journal of Law and Economics, Research Policy, Technological Forecasting and Social Change as well as New Media and Society.