Preface: Teaching Students to Solve Problems |
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xiii | |
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SECTION I Problem Solving and Decision Making |
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1 | (64) |
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Chapter 1 Introduction: What This Book Is About |
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3 | (12) |
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1.1 Using Economics to Solve Problems |
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3 | (1) |
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1.2 Problem-Solving Principles |
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4 | (2) |
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6 | (1) |
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7 | (2) |
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1.5 Economics in Job Interviews |
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9 | (6) |
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Summary & Homework Problems |
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11 | (2) |
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13 | (2) |
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Chapter 2 The One Lesson Of Business |
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15 | (12) |
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2.1 Capitalism and Wealth |
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16 | (2) |
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2.2 Does the Government Create Wealth? |
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18 | (1) |
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2.3 Why Economics Is Useful to Business |
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18 | (3) |
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2.4 Wealth Creation in Organizations |
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21 | (6) |
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Summary & Homework Problems |
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22 | (1) |
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23 | (4) |
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Chapter 3 Benefits, Costs, And Decisions |
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27 | (12) |
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3.1 Background: Variable, Fixed, and Total Costs |
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28 | (1) |
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3.2 Background: Accounting Versus Economic Profit |
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29 | (2) |
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3.3 Costs Are What You Give Up |
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31 | (1) |
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32 | (2) |
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34 | (1) |
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35 | (4) |
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Summary & Homework Problems |
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36 | (2) |
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38 | (1) |
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Chapter 4 Extent (How Much) Decisions |
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39 | (12) |
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4.1 Background: Average and Marginal Costs |
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40 | (1) |
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41 | (3) |
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44 | (1) |
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4.4 Tie Pay to Performance Measures That Reflect Effort |
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45 | (1) |
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4.5 Is Incentive Pay Unfair? |
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46 | (5) |
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Summary & Homework Problems |
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47 | (3) |
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50 | (1) |
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Chapter 5 Investment Decisions: Look Ahead And Reason Back |
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51 | (14) |
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5.1 Compounding and Discounting |
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51 | (1) |
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5.2 How to Determine Whether Investments Are Profitable |
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52 | (2) |
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54 | (1) |
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5.4 Choosing the Right Manufacturing Technology |
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55 | (1) |
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5.5 Shut-Down Decisions and Break-Even Prices |
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56 | (1) |
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5.6 Sunk Costs and Post-Investment Hold-Up |
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57 | (1) |
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58 | (7) |
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Summary & Homework Problems |
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59 | (3) |
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62 | (3) |
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SECTION II Pricing, Costs, and Profits |
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65 | (86) |
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67 | (16) |
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6.1 Background: Consumer Values and Demand Curves |
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68 | (2) |
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6.2 Marginal Analysis of Pricing |
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70 | (2) |
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6.3 Price Elasticity and Marginal Revenue |
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72 | (2) |
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6.4 What Makes Demand More Elastic? |
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74 | (2) |
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6.5 Forecasting Demand Using Elasticity |
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76 | (1) |
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6.6 Stay-Even Analysis, Pricing, and Elasticity |
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77 | (1) |
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78 | (5) |
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Summary & Homework Problems |
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78 | (3) |
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81 | (2) |
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Chapter 7 Economies Of Scale And Scope |
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83 | (12) |
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7.1 Increasing Marginal Cost |
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84 | (2) |
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86 | (1) |
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87 | (2) |
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89 | (1) |
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7.5 Diseconomies of Scope |
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90 | (5) |
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Summary & Homework Problems |
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91 | (2) |
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93 | (2) |
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Chapter 8 Understanding Markets And Industry Changes |
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95 | (18) |
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8.1 Which Industry or Market? |
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95 | (1) |
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96 | (1) |
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97 | (2) |
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99 | (1) |
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8.5 Predicting Industry Changes Using Supply and Demand |
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100 | (3) |
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8.6 Explaining Industry Changes Using Supply and Demand |
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103 | (1) |
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8.7 Prices Convey Valuable Information |
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104 | (2) |
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106 | (7) |
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Summary & Homework Problems |
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108 | (3) |
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111 | (2) |
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Chapter 9 Market Structure And Long-Run Equilibrium |
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113 | (12) |
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9.1 Competitive Industries |
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114 | (2) |
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9.2 The Indifference Principle |
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116 | (4) |
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120 | (5) |
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Summary & Homework Problems |
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121 | (2) |
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123 | (2) |
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Chapter 10 Strategy: The Quest To Keep Profit From Eroding |
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125 | (12) |
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10.1 A Simple View of Strategy |
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126 | (1) |
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10.2 Sources of Economic Profit |
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127 | (5) |
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10.3 The Three Basic Strategies |
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132 | (5) |
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Summary & Homework Problems |
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133 | (2) |
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135 | (2) |
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Chapter 11 Foreign Exchange, Trade, And Bubbles |
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137 | (14) |
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11.1 The Market for Foreign Exchange |
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138 | (3) |
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11.2 The Effects of a Currency Devaluation |
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141 | (1) |
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142 | (2) |
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11.4 How Can We Recognize Bubbles? |
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144 | (2) |
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11.5 Purchasing Power Parity |
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146 | (5) |
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Summary & Homework Problems |
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147 | (2) |
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149 | (2) |
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SECTION III Pricing for Greater Profit |
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151 | (32) |
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Chapter 12 More Realistic And Complex Pricing |
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153 | (10) |
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12.1 Pricing Commonly Owned Products |
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154 | (2) |
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12.2 Revenue or Yield Management |
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156 | (1) |
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12.3 Advertising and Promotional Pricing |
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157 | (1) |
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12.4 Psychological Pricing |
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158 | (5) |
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Summary & Homework Problems |
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160 | (2) |
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162 | (1) |
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Chapter 13 Direct Price Discrimination |
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163 | (8) |
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163 | (3) |
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13.2 Direct Price Discrimination |
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166 | (1) |
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167 | (1) |
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13.4 Implementing Price Discrimination Schemes |
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168 | (1) |
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13.5 Only Schmucks Pay Retail |
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169 | (2) |
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Summary & Homework Problems |
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169 | (1) |
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170 | (1) |
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Chapter 14 Indirect Price Discrimination |
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171 | (12) |
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171 | (1) |
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14.2 Indirect Price Discrimination |
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172 | (4) |
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14.3 Volume Discounts as Discrimination |
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176 | (1) |
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14.4 Bundling Different Goods Together |
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177 | (6) |
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Summary & Homework Problems |
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178 | (3) |
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181 | (2) |
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SECTION IV Strategic Decision Making |
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183 | (32) |
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Chapter 15 Strategic Games |
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185 | (20) |
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15.1 Sequential-Move Games |
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186 | (2) |
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15.2 Simultaneous-Move Games |
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188 | (6) |
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15.3 What Can I Learn from Studying Games Like the Prisoners' Dilemma? |
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194 | (1) |
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195 | (10) |
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Summary & Homework Problems |
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200 | (3) |
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203 | (2) |
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205 | (10) |
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16.1 Strategic View of Bargaining |
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205 | (3) |
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16.2 Nonstrategic View of Bargaining |
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208 | (2) |
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210 | (5) |
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Summary & Homework Problems |
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211 | (3) |
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214 | (1) |
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215 | (50) |
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Chapter 17 Making Decisions With Uncertainty |
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217 | (14) |
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17.1 Random Variables and Probability |
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217 | (5) |
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17.2 Uncertainty in Pricing |
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222 | (1) |
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17.3 Run Experiments to Reduce Uncertainty |
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223 | (1) |
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17.4 Minimizing Expected Error Costs |
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224 | (2) |
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17.5 Risk Versus Uncertainty |
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226 | (5) |
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Summary & Homework Problems |
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227 | (3) |
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230 | (1) |
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231 | (10) |
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232 | (1) |
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18.2 Second-Price Auctions |
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233 | (1) |
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18.3 First-Price Auctions |
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234 | (1) |
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234 | (2) |
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18.5 Common-Value Auctions |
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236 | (5) |
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Summary & Homework Problems |
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238 | (2) |
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240 | (1) |
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Chapter 19 The Problem Of Adverse Selection |
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241 | (12) |
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241 | (1) |
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19.2 Anticipating Adverse Selection |
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242 | (2) |
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244 | (3) |
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247 | (1) |
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19.5 Adverse Selection and Internet Sales |
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248 | (5) |
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Summary & Homework Problems |
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249 | (2) |
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251 | (2) |
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Chapter 20 The Problem Of Moral Hazard |
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253 | (12) |
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253 | (1) |
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254 | (1) |
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20.3 Moral Hazard Versus Adverse Selection |
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255 | (1) |
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256 | (2) |
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20.5 Moral Hazard in Lending |
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258 | (2) |
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20.6 Moral Hazard and the 2008 Financial Crisis |
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260 | (5) |
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Summary & Homework Problems |
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260 | (3) |
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263 | (2) |
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SECTION VI Organizational Design |
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265 | (40) |
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Chapter 21 Getting Employees To Work In The Firm's Best Interests |
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267 | (12) |
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21.1 Principal-Agent Relationships |
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268 | (1) |
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21.2 Controlling Incentive Conflict |
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269 | (2) |
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21.3 Marketing Versus Sales |
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271 | (1) |
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272 | (1) |
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21.5 A Framework for Diagnosing and Solving Problems |
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273 | (6) |
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Summary & Homework Problems |
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275 | (3) |
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278 | (1) |
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Chapter 22 Getting Divisions To Work In The Firm's Best Interests |
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279 | (14) |
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22.1 Incentive Conflict Between Divisions |
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279 | (2) |
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281 | (2) |
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22.3 Organizational Alternatives |
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283 | (2) |
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22.4 Budget Games: Paying People to Lie |
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285 | (8) |
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Summary & Homework Problems |
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288 | (3) |
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291 | (2) |
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Chapter 23 Managing Vertical Relationships |
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293 | (12) |
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23.1 How Vertical Relationships Increase Profit |
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294 | (1) |
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23.2 Double Marginalization |
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295 | (1) |
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23.3 Incentive Conflicts Between Retailers and Manufacturers |
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295 | (2) |
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23.4 Price Discrimination |
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297 | (1) |
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298 | (1) |
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23.6 Do Not Buy a Customer or Supplier Simply Because It Is Profitable |
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299 | (6) |
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Summary & Homework Problems |
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300 | (2) |
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302 | (3) |
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305 | (8) |
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Chapter 24 You Be The Consultant |
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307 | (6) |
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307 | (1) |
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308 | (1) |
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309 | (1) |
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309 | (1) |
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24.5 Cash Flow at a Forklift Dealership |
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310 | (1) |
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24.6 Managing Interest-Rate Risk at Banks |
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311 | (1) |
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24.7 What You Should Have Learned |
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312 | (1) |
Epilogue: Can Those Who Teach, Do? |
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313 | (2) |
Glossary |
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315 | (6) |
Index |
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321 | |