Managing Religious Tourism provides a global view of the tools and resources used in demand and supply management, in the context of pilgrimage and religious tourism. With a focus on toolkits and best practices, the book reinforces the quality of service provision and offers a reflection on consumers' perspectives and what drives their purchasing decisions with regards to a variety of destinations. These central themes are complemented by an understanding of management responses to consumer behaviour and mobility, accessibility, individualism and tourism for both sacred and secular purposes. The book also examines the ways in which networks, partnerships and the conceptual stakeholder approach can be employed by religious tourism suppliers working with destination management organisations. The text promotes sustainable development and a triple bottom line focus, with all chapters supporting policy for framing development. Key features include: - Global perspective on tools as well as management approaches and techniques. - Emphasis on sustainability in connecting sacred and secular consumers. - Focus on promoting learning and development within this important tourism sector.
Papildus informācija
Academics, students and practitioners
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vii | |
| Preface |
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xi | |
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1 | (9) |
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2 Managing the Sacred: A Governance Perspective for Religious Tourism Destinations |
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10 | (12) |
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3 Innovation, Religion and Managing Value Creation: The World Heritage Site of the Arch Abbey of Pan north alma, Hungary |
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22 | (10) |
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4 Managing St John's -- Working for the Greater Good |
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32 | (15) |
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5 Managing Visitors at Sacred Sites: The Case of Montserrat |
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47 | (18) |
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6 Best Practice and Sacred Site Management: The Case of Temple Square in Salt Lake City, Utah |
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65 | (14) |
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7 Tackling the Problems of Deficient Data when Planning for Religious Tourism Management |
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79 | (13) |
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8 Issues and Approaches in Managing Visitors to Pagan Sacred Sites |
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92 | (20) |
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9 Analysis of Territorial Development and Management Practices along the Way of St James in Galicia (Spain) |
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112 | (12) |
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10 Managing Cultural Shift within Religious Sites in UK and the Role of the Performing and Visual Arts as Transforming the Experiences of Visitors |
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124 | (11) |
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11 Implications for Managed Visitor Experiences at Muktinath Temple (Chumig Gyatsa) in Nepal: A Netnography |
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135 | (9) |
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12 The Impact of Development of Religious Tourism on the Host Community -- A Case Study of Mount E'mei in China |
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144 | (11) |
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13 Strategic Project Manresa 2022: Using Religious Tourism as a Keystone for the Revitalization of a Non-touristic and Non-religious City |
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155 | (12) |
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14 Toolkit: Managing Relationship Marketing with Sacred and Secular Consumers |
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167 | (12) |
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| Index |
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179 | |
Maureen Griffiths (Edited By) Maureen Griffiths teaches in the Department of Marketing at Monash University, is based on the Clayton campus and is the Program Director BCom (Marketing Science). In 2011 she was awarded a Commendation for Outstanding Teaching and in February 2012 taught on the Masters program at the leading tourism school in Portugal, Escola Superior De Educaēćo Instituto Politécnico De Viana Do Castelo. Her primary research interest is in religious tourism and she was an inaugural member of the International Religious Tourism and Pilgrimage Special Interest Group. Maureen is on the editorial board of the International Journal of Religious Tourism and Pilgrimage. In 2004 she participated in a Delphi group funded by the European Union as one of the world's ten leading experts in religious tourism. Maureen is a member of the Bayside Tourism Network, an advisory body to the City of Bayside and for four years was a judge for the Cardinia business awards. She is also Vice-President of the Australian Chapter of the International Institute for Peace Through Tourism.
Razaq Raj (Series Edited By) Dr Razaq Raj is Principal Lecturer in the Leeds Business School. His research interests include community events, outdoor events, economic impacts, religious tourism, cultural festivals and sustainable tourism, cultural diversity in events management and international tourism. Dr Razaq Raj is the author of the textbooks Religious Tourism and Pilgrimage Management: An International Perspective, Event Management: An integrated and practical approach and Event Management and Sustainability. Dr Razaq Raj is also a board member of international journals and academic associations. Editor of International Journal of Religious Tourism and Pilgrimage Editor of International Journal of Islands Research Editor of International Journal of Islamic Tourism Series Editor, CABI Religious Tourism and Pilgrimage Book Series
Kevin Griffin (Series Edited By) Dr.Kevin Griffin Bed, MA, PhD. Having studied teaching then tourism organisation and historic settlement I worked in a number of Geography Departments in the Dublin / Kildare area. Since 2001 I have worked at the DIT where I am actively involved in teaching and researching a broad range of tourism topics with particular specialism in both heritage and sustainable tourism. Editor in Chief, International Journal of Religious Tourism and Pilgrimage Editor in Chief, International Journal of Tour Guiding Research Editor in Chief, International Journal of Islands Research Series Editor, CABI Religious Tourism and Pilgrimage Book Series Research Interests My main areas of academic interest include: * Tourism and Sustainability / Environmental Issues * Heritage Tourism * Religious Tourism / Pilgrimage * Social Tourism * Teaching Methodologies and Tourism * Local History / Heritage
