Drawn from papers delivered at a meeting of the International Federation of Library Associations Management and Marketing Section working group in advance of the 2010 IFLA general Conference and Assembly in Gothenburg, Sweden, this collection examines the effects of social networking and web 2.0 technologies on library marketing around the world. The volume is divided into sections covering web 2.0 and marketing concepts, adopting web 2.0 strategies, marketing and the client, case studies and international perspectives and individual paper address a wide variety of strategic marketing non-technical issues. Individual articles include abstracts references and illustrations and several are presented in French without translation. Contributors include institutional librarians and information management professionals from around the world. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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