In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.
With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
In Marketing for Microbudget Films, feature film director, producer and educator Nick Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
List of Figures
Acknowledgements
Introduction
PART 1 DEVELOPMENT
Chapter
1. Finding a story that fits your budget
Chapter
2. Market research and pitching
Chapter
3. Marketing strategy and implementation
Chapter
4. Niche markets
Chapter
5. Crowdfunding
Chapter
6. The power of a name: Standing out and building a brand
Chapter
7. Finding your fanbase
Chapter
8. Rationing your resources
Chapter
9. Blood and money: Trademarks and trends
PART 2 PRODUCTION
Chapter
10. Social media
Chapter
11. Glamour and etiquette
Chapter
12. Handmade movies
Chapter
13. Electronic connections: From SEO to newsletters
Chapter
14. Spreading the word with sponsorship
Chapter
15. Locations as marketing tools
PART 3 POST PRODUCTION
Chapter
16. Maintaining interest during post production
Chapter
17. Key art
Chapter
18. Sneak peeks: Sizzles, teases and trailers
PART 4 - RELEASE
Chapter
19. Film festivals and other screenings
Chapter
20. Press releases and EPKs
Chapter
21. Podcasts
Chapter
22. Maximising your product: Using deleted scenes and BTS footage
Chapter
23. Creating urgency: Your opening weekend
Chapter
24. Overseas marketing
Chapter
25. Redefining your audience
Conclusion
Whats next?
Appendix 1 Case studies
Appendix 2 Sample documents
Appendix 3 Resources
Glossary of essential terms
Nick Mackintosh-Smith is a bestselling author, film director, producer and film festival programmer who lives in Western New York. He is a Contingency Professor at SUNY Fredonia. Originally from Bristol, England, Mackintosh-Smith has worked on over 100 movies and TV productions, including the horror movie 8 Graves (2020), fang-favourite comedy The Little Vampire (2000), and the action movie Cold Soldiers (2018).
