Six years after the publication of his seminal work, Understanding Media The Extensions of Man, Marshall McLuhan linked his insight into media to his love of literature and produced From Clich to Archetype. In these pages, readers learn how to look at stale clichs with fresh eyes, as artists do, and discover that clichs provide the key to understanding Modernism, from the puns of James Joyce to Ionescos Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to deeper understanding of their works. Discussion ranges over conventional topics of literary analysis
