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E-grāmata: Media Convergence

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Media ConvergencePalielināt
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"With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption.The book displays considerable attention to institutional detail and comparative analysis, and is well designed to provide a road map of current and future trends for policy makers and media activists, as well as students and future workers in the convergent media space." Professor Terry Flew, Creative Industries Faculty, Queensland University of Technology, Australia

How will people access digital media content in the future? What combination of TV, computer or mobile device will be employed Which kinds of content will become commonplace? Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. It is now possible for newspapers to deliver breaking news by email alerts or RSS feeds, and for audiovisual content to be read, listened to or watched at a convenient time, often while on the move. This process of 'media convergence', in which new technologies are accommodated by existing media industries, has broader implications for ownership, media practices and regulation. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices. There are examples of media convergence in everyday life throughout, including IPTV, VoIP and Broadband networks. The impacts of major traditional media players moving into the online space is illustrated using case studies such as the acquisition of the social networking site MySpace by News Corporation, and copyright issues on Google's YouTube. This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.
Series Editor's Foreword xiii
Acknowledgements xv
Introduction 1(4)
Studying media convergence
5(1)
Mediatizing convergence and cultural change
6(3)
Industrial convergence
9(3)
Technological convergence
12(2)
Regulatory convergence
14(2)
Industry consolidation, media convergence, democracy
16(1)
Web 2.0 and network convergence
17(1)
The Internet, advertising and search businesses
18(2)
Conclusion
20(2)
Further reading
22(2)
1 Interpreting Media Convergence
24(23)
Introduction
24(2)
Production, distribution, consumption
26(1)
Convergence and market freedom
27(3)
Co-evolution of old and new media
30(2)
Internetization and mediatization
32(2)
Video and the new `distribute-it-yourself' ethos
34(3)
After `Web 2.0'
37(3)
The network society and network intensification/extensification
40(2)
Mobilities
42(3)
Conclusion
45(1)
Further reading
46(1)
2 Traditional Media Moves Online
47(22)
Introduction
47(1)
Next year's model
48(4)
Shifting advertising practices
52(2)
Acquiring online assets
54(6)
New media deals and `taking it private'
60(5)
Online news and diversity
65(2)
Conclusion
67(1)
Further reading
68(1)
3 Media Ownership And the Nation-State
69(49)
Introduction
69(1)
Rationales of pluralism and diversity
70(3)
Public interest discourses and citizenship
73(6)
International developments
79(32)
Nation-states compared
111(4)
Conclusion
115(1)
Further reading
116(2)
4 Audiences of Neoliberal Imaginaries
118(16)
Introduction
118(2)
Networked individualism
120(5)
Propaganda revisited
125(3)
Mulitchannelism, `the long tail', interactivity
128(1)
Voices in neoliberal media markets
129(2)
User content and `audiencing'
131(1)
Conclusion
132(1)
Further reading
133(1)
5 Living at the Network Edge
134(24)
Introduction
134(3)
Accounting for broadband
137(1)
Rethinking USOs for broadband networks
138(9)
Broadband convergence
147(4)
Net neutrality
151(2)
Digital delays
153(3)
Conclusion
156(1)
Further reading
156(2)
6 Conclusion
158(14)
Information infrastructures, diversity, scale
161(4)
New welfarist models of media communications policy
165(2)
Informationalism and democracy
167(2)
The view from here
169(2)
Further reading
171(1)
Glossary of Key Terms 172(6)
References 178(15)
Index 193
Tim Dwyer lectures at Sydney University, Australia, and is the Postgraduate Research Coordinator in the Department of Media and Communications.
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