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Media, Culture and Society: An Introduction 2nd Revised edition [Mīkstie vāki]

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  • Formāts: Paperback / softback, 344 pages, height x width: 232x186 mm, weight: 620 g
  • Izdošanas datums: 21-Dec-2016
  • Izdevniecība: Sage Publications Ltd
  • ISBN-10: 1473902363
  • ISBN-13: 9781473902367
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  • Formāts: Paperback / softback, 344 pages, height x width: 232x186 mm, weight: 620 g
  • Izdošanas datums: 21-Dec-2016
  • Izdevniecība: Sage Publications Ltd
  • ISBN-10: 1473902363
  • ISBN-13: 9781473902367
Citas grāmatas par šo tēmu:
Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media and communication studies.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media and communication studies.



'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society' - Sonia Livingstone, Professor of Media & Communication, LSE

Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced, and engaging style. Additions to the second edition include:

  • A new chapter on advertising and sponsorship.
  • Extensive revision and updating throughout all chapters.
  • New material on technologies, censorship, online news, fan cultures and representations of poverty.
  • Greater emphasis on and examples of digital, interactive and mobile media throughout.
  • Fully reworked chapter on media, community and difference.
  • Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this second edition cements its reputation as the 'must have' text for any undergraduate student studying media, culture and society.

Paul Hodkinson is a Reader at the University of Surrey

 

Recenzijas

Praise for the first edition:





In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse todays media culture and media society. -- Sonia Livingstone This is a highly useful book for those teaching and studying media. It provides comprehensive accounts of classic approaches to media and culture, but also recent theorists and research. Artfully, it feels fresh but grounded. This is not just a textbook, but also a scholarly exposition of the nature of media studies today. It is one I thoroughly endorse.   -- Andrew McStay Introductory texts are notoriously difficult to write; they have to be accessible, engaging, well organised and well written. Paul Hodkinson has succeeded in writing a book which makes a distinctive and engaging contribution to the literature; it is a work which combines scholarship and imagination. This second edition is carefully organised and sets an agenda which will be useful to students in a wide variety of contexts. It manages to combine traditional approaches to understanding the media with new and emergent issues and areas. Contemporary examples and illustrations are used throughout to ensure that general analysis is always embedded in particular case studies and each section is rounded off with a summary conclusion which allows students to reflect on their reading. The book is fully supported by key references and succeeds in providing an introduction to which students will return throughout their studies. -- Tim OSullivan Hodkinsons book is an exceptionally useful introduction for those studying the relationship between media and society. This is a carefully updated second edition, with a stronger emphasis on the important links between the digital, media and society and on critical issues around identity, community and difference in media cultures. -- Sarita Malik Paul Hodkinson wrote a thorough and comprehensive introduction into the role of media in contemporary societies. This second edition presents  an accessible comparative analysis of theories and research methods from the social and cultural sciences. The illustrations and exercises offer students a challenging opportunity to do their own explorations in the field.  -- Peter Selten "This text covers all the main topics I wanted to address. It has great a structure, contextualizes key theoretical interventions and weaves them together well with topical discussions." -- Kate Zambon

List of Illustrations xii
About the Author xiii
Acknowledgements xiv
1 Introduction
1(14)
Introduction
2(2)
Media, Culture, Society
2(2)
Starting Points: Shaping, Mirroring and Representing
4(2)
The Communications Process
6(3)
Transmitters, Receivers and Noise
6(1)
Who Says What in Which Channel to Whom With What Effect?
7(1)
Linear and One-Dimensional
7(2)
Elements of Media in Socio-Cultural Context
9(3)
Media, Power and Control
11(1)
Media, Identity and Culture
11(1)
Making Connections
12(3)
Part One: Elements Of Media 15(82)
2 Media Technologies
17(20)
Introduction
18(1)
Classic Medium Theories
18(4)
McLuhan: The Medium is the Message
18(2)
Kill Your Television
20(2)
Technological Determinism
22(5)
Hot, Cool or Both?
23(1)
Generalisation and Reification
24(1)
Technologies and Social Contexts
24(2)
Capacities and Constraints
26(1)
Into the Digital Age
27(3)
Convergence
27(1)
Interactivity
28(1)
Diversification
29(1)
Mobility
29(1)
The Internet as Solution to or Cause of Social Ills
30(4)
Democracy and Freedom?
30(1)
Isolation and Superficiality
30(1)
Digital Technologies in Context
31(3)
Conclusion
34(3)
3 Media Industry
37(20)
Introduction
38(1)
Media Organisations
38(5)
Commercial Ownership
39(3)
Concentration of Ownership = Concentration of Ideas?
42(1)
The Bottom Line: Sources of Revenue
43(3)
Advertising Revenue
43(1)
Direct User Payment
44(1)
Payments Between Media Companies
44(1)
Maximising Audiences
45(1)
The Role of Sponsors
46(2)
Governments and Regulation
48(4)
Access Restrictions
48(1)
Ownership Restrictions
49(1)
Content Regulation
49(1)
Deregulation
50(1)
Regulation to Support Industry: Copyright
51(1)
Conclusion: Economic Determinism?
52(5)
4 Media Content
57(20)
Introduction
58(1)
Media Texts as Arrangements of Signs
58(7)
Signs as Arbitrary?
59(1)
Levels of Meaning
60(1)
Signs as Relational
61(2)
Uncovering Mythology
63(1)
Limitations of Semiology
64(1)
Narrative, Genre and Discourse Analysis
65(3)
Narrative Analysis
65(1)
Genre Analysis
66(1)
Discourse Analysis
67(1)
From Quality to Quantity: Content Analysis
68(5)
'Objective, Systematic and Quantitative'
69(1)
Categories and Coding
69(1)
Population and Sample
70(1)
Case Study: Gerbner and Television Violence
71(1)
Limitations of Content Analysis
72(1)
Conclusion: Putting Texts into Context
73(4)
5 Media Users
77(20)
Introduction
78(1)
US Empirical Traditions of Audience Research
78(7)
Effects Research
78(3)
Limited Effects and Two-Step Flow
81(1)
Uses and Gratifications
82(1)
Functionalist and Complacent?
83(2)
Cultural Studies: Dominant and Oppositional Readings and Beyond
85(6)
Encoding, Decoding and Preferred Meanings
85(1)
Social Context and Differential Readings
86(1)
Audiences as Producers of Meaning
87(1)
Ethnographies of Audiences, Fans and Users
88(1)
Digital Participatory Culture?
89(1)
An Audience Continuum
90(1)
Conclusion: An Uncritical Celebration?
91(6)
Part Two: Media, Power And Control 97(104)
6 Media as Manipulation? Marxism and Ideology
99(20)
Introduction
100(1)
Marxism and Ideology: Basics
100(1)
The Culture Industry as Mass Deception
101(4)
Unsupported Elitism?
103(2)
Ideological Meanings
105(3)
Beyond Marx's Materialism
105(1)
Case Study: Consumerist Myths
106(2)
Political Economy and Ideology
108(4)
Manufacturing Consent
109(1)
Cultural Imperialism as Globalisation of Ideology
110(2)
Arguments and Criticisms
112(2)
Political Economic versus Cultural Approaches
112(1)
Complex Communication Flows and Consumer Resistance
113(1)
Conclusion: Avoiding Easy Dismissals
114(5)
7 The Construction of News
119(20)
Introduction
120(1)
Selection, Gate-Keeping and Agenda Setting
121(4)
News Values
121(3)
Out of Date?
124(1)
Case Study: Major Terrorist Attack Stories
124(1)
Constructing Stories
125(3)
Differences Between Outlets
128(1)
Medium
128(1)
Style and Market Position
128(1)
Political Stance
129(1)
Similarities: Back to Bias and Ideology?
129(5)
Class Bias
130(1)
Institutional Bias
131(1)
The Powerful Influencing the Powerful
132(1)
Infotainment and the persuit of clicks
133(1)
Conclusion: Signs of Hope?
134(5)
8 Public Service or Personal Entertainment? Controlling Media Orientation
139(22)
Introduction
140(1)
Public Service Broadcasting
140(5)
Reith and the BBC
140(1)
Contrasting PSB Arrangements
141(1)
Developing PSB Principles
142(1)
Enabling or Imposing?
143(2)
Censorship: Preventing Harm and Offence
145(6)
Avoiding Offence
145(1)
Pornography
146(2)
Violence
148(1)
Preventing Harm or Inhibiting Freedom?
149(2)
Commercial Competition and Consumer Choice
151(5)
Neo-Liberal Approaches
151(1)
US Broadcasting: A Free Market Model
152(1)
Digitalisation and the Decline of Regulation
153(1)
Digital Censorship
154(2)
Conclusion: A Rosy Commercial Future?
156(5)
9 Advertising: Emergence, Expansion and Transformation
161(20)
Introduction
162(1)
The Development of Advertising
162(2)
Emergence
162(1)
Growth and Professionalisation
163(1)
Post-Fordism, Niche Markets and Branding
164(1)
Modes of Persuasion: From Information and Use to Symbols and Identity
164(4)
Developing Frames
165(2)
Cultivating Cool
167(1)
Shifting Yet Mixed Approaches
168(1)
Advertising in the Digital Age
168(5)
Challenges to 'Traditional' Advertising
169(1)
A New Era of Advertising?
169(4)
Critical Perspectives on Advertising
173(4)
Manipulative Magic
173(1)
Subversive Consumers
174(2)
Interactive or Co-optive?
176(1)
Conclusion: Ubiquitous Commercialism
177(4)
10 Media and the Public Sphere: Digitalisation, Commercialisation and Fragmentation
181(20)
Introduction
182(1)
Media and the Public Sphere
182(3)
Habermas' Public Sphere
182(1)
Media and Public Engagement
183(2)
Nation as Imagined Community
185(2)
Decline of the Public Sphere
187(1)
From Facilitators to Shapers
187(1)
Commercially Driven Content
187(1)
A Digital Public Sphere?
188(8)
Online Participation and Democracy
188(2)
Enduring Power Differentials
190(1)
Fragmentation
191(3)
Globalisation
194(2)
Conclusion: Decline of the National Public
196(5)
Part Three: Media, Identity And Culture 201(80)
11 Media, Community and Difference: From Mass Stigmatisation to Grassroots Identity Groups
203(18)
Introduction
204(1)
Media as Eroder of Difference
204(3)
Homogenisation and Atomisation
204(1)
Individualisation as De-Differentiation
205(2)
Stigmatising (and Amplifying) Difference
207(3)
Poverty Porn? A Stigmatised Underclass
207(1)
Folk Devils, Moral Panics and Labelling
208(2)
Targeting Community
210(3)
Local Media
210(1)
Niche Media and Interest Groupings
211(2)
Participatory Media and DIY Community
213(4)
DIY Print Media
213(1)
Online Micro-Communication
214(1)
Virtual Communities?
214(2)
Social Network Sites: Community or De-Differentiation?
216(1)
Conclusion: Communities or Loose Affinities?
217(4)
12 Media, Race and Ethnicity
221(22)
Introduction
222(1)
Racism and Exclusion
222(2)
Representation
224(5)
Under-Representation
224(1)
Stereotypical Representations
225(2)
The Reproduction of Subordination
227(2)
Promoting 'Positive' Images
229(3)
Reversing Stereotypes of Passivity
229(1)
Successful, Well-Adjusted, Integrated
229(2)
The Burden of Representation
231(1)
Hybridity, Diaspora and Transnationalism
232(3)
Shifting Ethnicities
232(1)
Diaspora
233(1)
Representing Diaspora
233(2)
Transnationalism
235(1)
Media Segregation?
235(3)
Newspapers, Film and Global Bollywood
236(1)
Ethnic and Transnational Specialisation in the Digital Era
236(2)
Conclusion: Empowerment or Ghettoisation?
238(5)
13 Media, Gender and Sexuality
243(22)
Introduction
244(1)
Constructions of Femininity
244(6)
Marginalisation of Women
244(1)
The Male Gaze
245(1)
Patriarchal Romance and Domesticity
246(1)
Post-Feminist Independence?
247(3)
Enduring Objectification
250(1)
Elitist Critics?
250(2)
Empowering Possibilities
252(4)
Reading the Romance
252(1)
Subversive Pleasures?
253(1)
Feminist Prosumers?
254(2)
Identifying Agency, Remaining Critical
256(1)
Media and Masculinities
256(3)
Masculinity or Masculinities?
256(2)
Contradictory Representations: Lads and Beyond
258(1)
Beyond Heterosexuality
259(3)
Conclusion: A Balanced Approach
262(3)
14 Saturation, Fluidity and Loss of Meaning
265(16)
Introduction
266(1)
Saturation as Loss of Meaning
266(2)
Consumerism: Expansion and Speed-Up
266(1)
Information Overload
267(1)
Media = Reality
268(3)
From Truth, to Ideology, to Simulacra
269(1)
Celebrity Culture as Hyperreal
270(1)
Identity: Fragmentation and Fluidity
271(2)
Recycling and Pastiche
272(1)
The Internet As Virtual Playground
273(5)
Simulated Identity?
273(2)
Internet as Extension of Everyday Life
275(1)
Case Study: Social Media
276(2)
Conclusion: Saturated but Real?
278(3)
Glossary 281(14)
References 295(21)
Index 316
Paul Hodkinson is a sociologist whose work is focused upon youth cultures, online communications and on the relationships between media and cultural identities. He has conducted extensive research on goth subculture and is author of Goth. Identity, Style and Subculture (2002, Oxford: Berg). He is also co-editor of Youth Cultures: Scenes, Subcultures and Tribes (2007, London: Routledge).









He is currently researching young peoples use of online communications - notably through social networking sites. He is based in the Department of Sociology at the University of Surrey. He joined the department of sociology in August 2003. He was previously Senior Lecturer in Media Studies at University College Northampton and prior to that, he studied at the University of Birmingham at undergraduate and postgraduate level.