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Media, Culture and Society: An Introduction [Hardback]

3.61/5 (62 ratings by Goodreads)
  • Formāts: Hardback, 336 pages, height x width: 242x170 mm, weight: 730 g
  • Izdošanas datums: 15-Oct-2010
  • Izdevniecība: SAGE Publications Inc
  • ISBN-10: 1412920523
  • ISBN-13: 9781412920520
Citas grāmatas par šo tēmu:
  • Formāts: Hardback, 336 pages, height x width: 242x170 mm, weight: 730 g
  • Izdošanas datums: 15-Oct-2010
  • Izdevniecība: SAGE Publications Inc
  • ISBN-10: 1412920523
  • ISBN-13: 9781412920520
Citas grāmatas par šo tēmu:
In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse todays media culture and media society - Sonia Livingstone, Professor of Media & communication, LSE





Clearly organized, systematic and combining a critical survey of the field with a finely judged assessment of cutting edge developments, this book provides a must have contribution to media and communication studies.









The text is organized into three distinctive parts, which fall neatly into research and teaching requirements: Elements of the Media (which covers media technologies, the organization of the media industry, media content and media users); Media, Power and Control (which addresses questions of the media and manipulation, the construction of news, public service broadcasting, censorship, commercialization); and Media, Identity and Culture (which covers issues of the media and ethnicity, gender, subcultures, audiences and fans).









The book is notable for:









Logical and coherent organization



Clarity of expression



Use of relevant examples



Fair minded criticism



Zestful powers of analysis









It has all of the qualities to be adopted as core introductory text in the large and buoyant field of media and communication studies.

Recenzijas

In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse todays media culture and media society Sonia Livingstone Professor of Media and Communication, LSE





Introductory texts are notoriously difficult to write; they have to be accessible, engaging, well organised and well written. Hodkinson has succeeded in writing a book which makes a distinctive and engaging contribution to the literature; it is a work which combines scholarship and imagination. The book is carefully organised and sets an agenda which will be useful to students in a wide variety of contexts. It manages to combine traditional approaches to understanding the media with new and emergent issues and areas. Contemporary examples and illustrations are used throughout to ensure that general analysis is always embedded in particular case studies and each section is rounded off with a summary conclusion which allows students to reflect on their reading. The book is fully supported by key references and succeeds in providing an introduction to which students will return throughout their studies Tim OSullivan Professor of Media, Film and Journalism, De Montfort University









Written clearly and accessibly, Media, Culture and Society offers a solid grounding in key theories and debates. From media technologies through to audience communities, Hodkinson is always a sure-footed guide Matt Hills Cardiff University "The book addresses complex theories and issues of power, control and representation, but does so in a style that is accessible without being simplistic...The text would be useful in media seminars at various levels." - Pete Bicak, Rockhurst University -- Pete Bicak * Communication Research Trends *

List of illustrations
xi
Acknowledgements xii
1 Introduction
1(16)
Introduction
1(3)
Media, culture, society
1(3)
Starting points: shaping, mirroring and representing
4(2)
The communication process
6(4)
Transmitters, receivers and noise
7(1)
`Who says what...?' and other questions
8(1)
Linear and one-dimensional
9(1)
Elements of media in socio-cultural context
10(4)
Media, power and control
13(1)
Media, identity and culture
13(1)
Making connections
14(3)
PART 1 ELEMENTS OF MEDIA
17(86)
2 Media Technologies
19(21)
Introduction
19(1)
Contrasting medium theories
20(6)
McLuhan: the medium is the message
20(2)
Kill your television
22(4)
Technological determinism
26(6)
Hot, cool or both?
26(2)
Generalization and reification
28(1)
Technologies and social contexts
29(2)
Capacities and constraints
31(1)
Into the digital age
32(3)
Convergence
33(1)
Interactivity
34(1)
Mobility
35(1)
The Internet: a cure for social ills?
35(3)
Conclusion: technologies in context
38(2)
3 Media Industry
40(20)
Introduction
40(1)
Media organizations
41(5)
Commercial ownership
42(3)
Concentration of ownership = concentration of ideas?
45(1)
The bottom line: sources of revenue
46(4)
Advertising revenue
46(1)
Direct audience payments
47(1)
Payments between media companies
47(1)
Maximizing audiences
48(2)
The role of sponsors
50(2)
Governments and regulation
52(5)
Access restrictions
52(1)
Ownership restrictions
53(1)
Content regulation
54(1)
Deregulation
55(1)
Supporting the industry: copyright
56(1)
Conclusion: economic determinism?
57(3)
4 Media Content
60(22)
Introduction
60(1)
Media texts as arrangements of signs
61(9)
Signs as arbitrary?
62(1)
Levels of meaning
63(2)
Signs as relational
65(2)
Uncovering mythology
67(1)
Limitations of semiology
68(2)
Narrative, genre and discourse analysis
70(4)
Narrative analysis
70(1)
Genre analysis
71(1)
Discourse analysis
72(2)
From quality to quantity: content analysis
74(5)
`Systematic, objective and quantitative'
74(1)
Categories and coding
75(1)
Population and sample
76(1)
Case study: Gerbner and television violence
77(1)
Limitations of content analysis
78(1)
Conclusion: putting texts into context
79(3)
5 Media Users
82(21)
Introduction
82(1)
US empirical traditions of audience research
83(9)
Effects research
83(4)
Limited effects and two-step flow
87(2)
Uses and gratifications
89(1)
Functionalist and complacent?
90(2)
Cultural studies: dominant and oppositional readings
92(7)
Encoding, decoding and preferred meanings
92(1)
Social context and differential readings
93(2)
Audiences as cultural producers
95(2)
Ethnographies of audiences, fans and users
97(2)
Conclusion: an uncritical celebration?
99(4)
PART 2 MEDIA, POWER AND CONTROL
103(92)
6 Media as Manipulation? Marxism and Ideology
105(22)
Introduction
105(1)
Marxism and ideology: basics
106(1)
The culture industry as mass deception
107(5)
Unsupported elitism?
110(2)
Ideological meanings
112(6)
Beyond Marx's materialism
112(2)
Case study: consumerist myths
114(4)
Political economy and ideology
118(4)
Manufacturing consent
118(2)
Cultural imperialism as globalization of ideology
120(2)
Arguments and criticisms
122(1)
Political economic versus cultural approaches
122(1)
Complex communication flows and consumer resistance
123(2)
Conclusion: avoiding easy dismissals
125(2)
7 The Construction of News
127(23)
Introduction
127(2)
Selection, gatekeeping and agenda setting
129(6)
News values
129(5)
Case study: September 11th 2001
134(1)
Constructing stories
135(3)
Differences between news providers
138(2)
Medium
138(1)
Style and market position
139(1)
Political stance
140(1)
Similarities: back to bias and ideology?
140(6)
Class bias
141(1)
Institutional bias
142(2)
Infotainment and depoliticization
144(2)
Conclusion: bad news?
146(4)
8 Public Service or Personal Entertainment? Controlling Media Orientation
150(23)
Introduction
150(1)
Public service broadcasting (PSB)
151(7)
Reith and the BBC
151(2)
Differing PSB arrangements
153(1)
Developing PSB principles
154(1)
Enabling or imposing?
155(3)
Censorship: preventing harm and offence
158(6)
Avoiding majority (and minority) offence
158(2)
Pornography
160(1)
Violence
161(1)
Preventing harm or inhibiting freedom?
161(3)
Commercial competition and consumer choice
164(6)
Neo-liberal approaches
165(1)
US broadcasting: a free market model
166(1)
A toaster with pictures: the decline of regulation
167(3)
Conclusion: a rosy commercial future?
170(3)
9 Decline of the National Public: Commercialization, Fragmentation and Globalization
173(22)
Introduction
173(1)
Media and the public sphere
174(3)
Habermas' public sphere
174(1)
Media and public engagement
175(2)
Nation as `imagined community'
177(3)
Decline of the public sphere
180(3)
From facilitators to shapers
180(1)
Commercially driven content
181(2)
Digital dilution of the nation
183(7)
Fragmentation
183(1)
Globalization
184(2)
The Internet: interactive but fragmented
186(4)
Conclusion: national public---good riddance?
190(5)
PART 3 MEDIA, IDENTITY AND CULTURE
195(90)
10 Media, Ethnicity and Diaspora
197(22)
Introduction
197(1)
Racism and exclusion
198(2)
Representation
200(4)
Under-representation
200(1)
Stereotypical representations
201(2)
The reproduction of subordination
203(1)
Promoting `positive' images
204(5)
Reversing stereotypes of passivity
205(1)
Successful, well-adjusted, integrated
206(2)
The burden of representation
208(1)
New ethnicities and diaspora
209(3)
New ethnicities
209(1)
Diaspora
210(1)
Representing diaspora
211(1)
Audience segregation
212(4)
Newspapers, video and global Bollywood
213(1)
Digital specialization
214(1)
Online diaspora
215(1)
Conclusion: empowerment or ghettoization?
216(3)
11 Media, Gender and Sexuality
219(24)
Introduction
219(1)
Constructions of femininity
220(7)
Female marginalization
220(1)
The male gaze
221(1)
Patriarchal romance and domesticity
222(1)
Post-feminist independence?
223(1)
The enduring gaze
224(3)
Elitist critics?
227(2)
Empowering possibilities
229(5)
Reading the romance
229(1)
Subversive pleasures?
230(2)
From consumers to producers
232(1)
Remaining critical
233(1)
Media and masculinities
234(3)
Masculinity or masculinities?
234(2)
Lads' mags and contradictory representations
236(1)
Beyond heterosexuality
237(4)
Conclusion: a balanced approach
241(2)
12 Media Communities: Subcultures, Fans and Identity Groups
243(22)
Introduction
243(1)
Media versus community
244(4)
Homogenization and atomization
244(2)
Resisting mass culture (and media): youth subcultures
246(2)
Moral panic and mass media stigmatization
248(2)
Targeting community
250(6)
Local media
250(2)
Niche magazines and consumer groupings
252(3)
Niche digital media
255(1)
DIY media and Internet communication
256(5)
Fanzines
256(1)
Online micro-communication
257(1)
Virtual community
258(1)
Communities or individuals?
259(2)
Conclusion: all about definitions?
261(4)
13 Saturation, Fluidity and Loss of Meaning
265(20)
Introduction
265(1)
Saturation as loss of meaning
266(3)
Consumerism: expansion and speed-up
266(1)
Information overload
267(2)
Media = reality
269(4)
From truth, to ideology, to simulacra
270(1)
Celebrity culture as hyperreal
271(2)
Identity: fragmentation and fluidity
273(2)
Recycling and pastiche
273(2)
The Internet as virtual playground
275(6)
Simulated identity?
275(3)
Internet as extension of everyday life
278(1)
Case study: social networking sites
279(2)
Conclusion: saturated but real?
281(4)
Glossary 285(15)
References 300(12)
Index 312
Paul Hodkinson is a sociologist whose work is focused upon youth cultures, online communications and on the relationships between media and cultural identities. He has conducted extensive research on goth subculture and is author of Goth. Identity, Style and Subculture (2002, Oxford: Berg). He is also co-editor of Youth Cultures: Scenes, Subcultures and Tribes (2007, London: Routledge).









He is currently researching young peoples use of online communications - notably through social networking sites. He is based in the Department of Sociology at the University of Surrey. He joined the department of sociology in August 2003. He was previously Senior Lecturer in Media Studies at University College Northampton and prior to that, he studied at the University of Birmingham at undergraduate and postgraduate level.